Polestar is a Chinese-European "hybrid" brand born in 2017, and its popularity in the Chinese market is not high. However, on the eve of the Guangzhou Auto Show, Polestar's "Night of the Stars" launch event attracted the attention of many people.
At the press conference, Shen Ziyu, Chairman and CEO of Polestar Technology, introduced Polestar's development history in China, as well as this year's actions and product highlights, and expressed his determination to stand in the Chinese market. The launch event was essentially a declaration of war on the Chinese market, with the intention of increasing the brand's presence and voice.
In this article, we will reintroduce the brand on three levels: how Polestar differentiates, what is the core asset of entering the Chinese market, and where it can grow in the Chinese market. First and foremost, Polestar is committed to creating a "new car" and leading the imagination of the future in the era of intelligent cars.
Polestar regards the unbounded interaction and multi-terminal integration of multiple terminals as the imagination of the future of automobiles, and has jointly ventured with Meizu Group to create a multi-terminal, full-scene, immersive intelligent integrated experience. Polestar also announced that it will launch its own smartphone, which will enable the deep integration of smart devices to provide users with a super-collaborative, unbounded life experience.
Secondly, Polestar's core asset is its emphasis on people. Sim and Thomas Ingenlath, who is in charge of design, are the "souls" of Polestar, and their addition allows Polestar to stand out in terms of design and technology.
Polestar defines the user community as "star pickers" and wants to create a deeper connection between the brand and users through resonance. Finally, Polestar has a lot of room to grow in the Chinese market. China has become the world's largest market for new energy vehicles, and it is also the "first mover" of global electrification and intelligent vehicles.
Polestar has a very broad space for restarting and deepening its cultivation in the Chinese market, and its product layout and accelerated layout of energy supplement, service and channel system also make it have a great winning position in the Chinese market.
To sum up, Polestar is looking for answers in its own way through differentiated product and technological innovation, as well as an emphasis on talent and the Chinese market, and has a lot of potential for growth.