Why is the community canteen closed?The rise and fall of the canteen
Reasons for the rise and fall of public restaurants.
Community restaurants are a new type of dining that once took the country by storm. However, in recent years, many neighborhood restaurants have gone out of business. The "Ancient Elm Farm" in Jiangling Zishi Town, Jingzhou, Hubei Province, and the "Wanfang", "Ruilanxiang" and "Community Canteen" in Huanggu District, Shenyang City are representatives. There are many reasons why the old elm farm is thriving, and the Ruilanxiang restaurant closed down less than a month after opening.
Through the investigation of some residents' restaurants, we learned that the reason for the closure of some neighborhood restaurants is due to their own characteristics and the phenomenon of "following the trend" in their surrounding areas. "Community restaurants" once blossomed all over the country, providing catering services for the majority of residents, but most of them copied other people's practices and lacked their own characteristics. Such"Cottage"The way of doing business may have some charm at first, but when the market tends to be saturated and there is no place for creativity, it is almost impossible to survive in such a cruel competition.
In contrast, successful community restaurants like Old Elm Farm have adopted a unique business strategy. First of all, the farm integrates leisure and dining, providing a place for people across the country to share. This new development pattern not only turned the farm into a village, but also a great tourist attraction. Secondly, the farm uses unique delicacies, such as unique "ingots" and fresh vegetables made by locals. And those distinctive dishes have played a great role in the promotion of the farm.
In addition, the management method of the farm also has a certain reference value. The farm operates in the form of shares, and the villagers are the owners of the shares, which not only increases the economic income of the village collective, but also increases participation. At the same time, farms can also rely on funding from people from all walks of life to maintain their normal operation. Such a sharing model lays the foundation for sustainable development on the farm.
The development status and problems of community restaurants in China.
In general, there are still certain problems in the future development of community restaurants in China.
First of all, in this competitive environment, find your own place and find your own personality. Blindly copying the success of others is far from satisfying the needs of customers, and only by creating unique dishes and providing unique services can we attract the attention and recognition of customers.
Second, it is necessary to pay attention to close ties with society. Community restaurants are places that provide services to residents, and it is necessary to pay attention to the communication with residents, grasp their needs, and manage them in a timely manner to adapt to their needs.
At the same time, it is also necessary to pay attention to food safety and hygiene in community restaurants. Strict control is carried out in the selection of raw materials and production process to ensure the safety and hygiene of products.
Third, it is necessary to strengthen exchanges and cooperation with community residents. Through communication with residents, we can grasp the needs and opinions of residents, and make corresponding corrections and improvements.
My views and thoughts.
The emergence and closure of community restaurants is not only a phenomenon unique to the catering industry, but also reflects the characteristics of social and economic development to a certain stage. The pursuit and imitation of new products, although they can achieve temporary prosperity in a short period of time, are difficult to develop in a sustainable way because of their lack of creativity and characteristics. Therefore, when opening community restaurants and other industries, we should pay attention to establishing our own characteristics and brands, not blindly following the crowd, but taking the initiative to explore market gaps and needs, and impress customers with unique innovation and management methods.
In addition, the way farm management is associated with community restaurants is also valuable. The farm is a place that combines dining, entertainment, and farming experiences to better meet the needs of customers. The use of local resources and social cooperation can improve the brand effect and profitability of the farm.
All in all, whether it is a rural restaurant or a farm management, we must pay attention to characteristics and innovation. If a company wants to continue to grow, it must innovate in a fierce market and form a positive interaction and collaboration with customers.