In recent years,Just-in-time retail
Rapid development in our country
Especially in the past two years, the economy has been unstable.
It greatly cultivates the user's home needs.
Instant retail is on a rapid rise
Instant retail market in the coming years
It will continue to grow at a high rate
The picture above is: the real picture of the goods placed in the warehouse.
How big is the scale of instant retail in China?
According to the report released by Meituan, from 2020 to 2022, the year-on-year growth rate of instant retail in supermarkets will be higher than 30%. In the foreseeable next few years, the instant retail market will continue to grow at a high rate.
The picture above is: The real scene of the *** store of Wulala Qiandao Lake's specialty.
Market trends in just-in-time retail
With the rapid development of Internet technology and the continuous upgrading of consumer demand, the instant retail market is ushering in the first period. Consumers are demanding more and more convenience and efficiency in shopping, and the instant retail market has emerged. According to data from market research institutes, the instant retail market will maintain rapid growth in the next few years, with a compound annual growth rate of more than 20%.
The picture above is: The opening of the Wulala Qiandao Lake specialty *** store.
Thing Lala as a family.
Instant retail community e-commerce enterprises.
It has the following features and advantages.
The community covers a wide range
Wulala has established a huge community network across the country, which can quickly cover most cities and towns to meet the immediate shopping needs of consumers.
Abundant product categories
Wulala provides a rich and diverse range of commodity categories, covering various fields such as food, daily necessities, household products, etc., to meet the diverse needs of consumers.
Efficient delivery service
Wulala has established a strong distribution system, which can achieve fast and punctual delivery services and ensure the shopping experience of consumers.
Characteristics of Wulala community e-purchase
Wulala mainly focuses on the community convenience store scene, in addition to providing conventional fast-moving food and emergency department stores, it also introduces some trendy categories. Among them, fresh snacks are the main differentiated products of Wulala, which meet consumers' pursuit of health and deliciousness through a variety of choices. In addition, Wulala has also launched regional products featuring local specialties, bringing consumers a feast of taste buds with local flavors. In addition, daily necessities are also a major category of Wulala, with its rich choices and high-quality products, attracting families who pursue quality.
The picture above is: The opening of the Wulala Qiandao Lake specialty *** store.
The steady development of Wulala.
It is a franchise model.
It can respond to consumers more efficiently.
It can also satisfy consumers more efficiently.
In the process of doing just-in-time retail.
It has accumulated a lot of valuable experience.
User satisfaction
Most consumers in China have used the Internet shopping platform to a greater or lesser extent, and the online mini-program platform of Wulala provides consumers with a rich and diverse variety of products. Whether it's seasonal fruits and vegetables, local specialties or meat, poultry and eggs, Wulala can meet the needs of consumers. Perfect supporting and after-sales service to ensure that consumers have a pleasant and satisfactory shopping experience.
The store is satisfied
In the process of development, Wulala is developed in the form of store franchise. In the process of doing instant retail, more consideration is given to franchisees, from management to operation to landing, giving all-round support and guidance. Wulala combines its own brand and resources with the business ability of franchisees to achieve a win-win situation.
Digitize the ** chain
Wulala has always been committed to providing high-quality services, through lean terminal management and strengthening the back-end, constantly meeting user needs, improving store satisfaction, and ultimately creating a valuable chain system. Taking advantage of the 24-hour online mini program business and product supply, Wulala has built a multi-meal scene a day to meet the different dietary needs of users in different time periods and achieve differentiated operations.
PassedLive streamingIn the form of displaying special products at different times for users, introducing the practices and nutritional value of products, and attracting users' interest in purchasing.
PassedPrivate domain operationEstablish a closer connection with users, understand users' preferences and needs, and recommend suitable products according to user needs in different time periods.
The picture above shows Ms. Zheng Lixia, general manager of Wulala, visiting the live broadcast room (first from left).
Retail in the post-pandemic era.
The benefits of just-in-time retail are gradually emerging.
Changes in consumption channels.
It also puts forward higher requirements for the lala.
Reduce product costs and channel costs, and expand direct procurement
If enterprises want to survive, they want higher commodity profits, and channels also want profits, but consumers want cost-effective, which requires compressing intermediate links and turning more goods to brand direct procurement.
The turnover efficiency of commodity terminals has been improved
From two levels, one is the choice of goods, which can better meet the needs of consumers;The second is the dynamic sales of goods, how to stimulate consumers' purchase through the combination with the scene.
User demand, seller turn, precision**
Focusing on user needs, we will transform from seller's thinking to buyer's thinking, so as to achieve the accuracy of goods.
Wulala store franchise model.
Wulala is a franchisee.
Provide a full range of landing guidance.
Ensure the smooth operation of the franchise store.
Location for store opening
Through data analysis and market research, Wulala provides franchisees with guidance on store location selection. Wulala will help franchisees choose the right location to open a store according to factors such as consumer demand and competitive environment, so as to improve the traffic and profitability of the store.
Decoration design
Wulala provides professional decoration design solutions to help franchisees create an elegant and comfortable store environment. According to the needs of franchisees and brand image, Wulala will provide personalized decoration design solutions to enhance the attractiveness of the store.
The picture above is: The opening of the Wulala Qiandao Lake specialty *** store.
After-sales support
After-sales supportUnder the franchise model of Wulala stores, Wulala provides after-sales support for franchisees, including technical support, operation guidance, etc. Franchisees can communicate with the after-sales team of Wulala at any time to solve the problems encountered and ensure the normal operation of the store.
The picture above is: The real scene of the interior of the Wulala Qiandao Lake specialty *** store.
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