In mid-to-late December, when the balance is seriously insufficient in 2023, another major event occurred in the online movie track.
iQIYI, the platform with the largest market share of online movies, released the "2024 iQIYI Online Movie Account Sharing Model Adjustment Notice", adjusting the hourly account sharing of exclusive films to the time-length ladder account sharing. This is another big move after iQIYI adjusted from accounting according to effective ** to accounting by length and canceling the platform rating in April 2022.
The adjustment of this account-sharing model means that the resource tilt of exclusive head online movies is more obvious.
According to this model, the exclusive movie with a current account-sharing box office of 10 million will be able to obtain an account-sharing box office of about 7.32 million in the future, and the exclusive movie with a current account-sharing box office of 20 million will be able to obtain an account-sharing box office of about 24 million in the future, and the exclusive movie box office with a account-sharing box office of more than 30 million will rise to 44 million in the new model.
Let's take a concrete example from 2023.
This year's iQiyi Cloud Cinema's highest-grossing movie "Zero Pursuit", the on-demand period is 102440,000, and the member account sharing period is 296270,000, with a cumulative share of 398710 thousand. Press the previous 1Based on the rule of 5 yuan per hour, the duration of "Zero Pursuit" in the member billing period is 19.75 million hours. If in the next year, it will achieve a box office rise of 10244 (the rules of account sharing during the VOD period remain unchanged) + 600 * 1 + 400 * 2 + 975 * 3 = 534940 thousand.
In that case, the online movie in 2023 will have a benchmark work with a box office exceeding 50 million yuan.
But in fact, 3987 of "Chase Zero".The box office of 10,000 is also the ceiling of the online movie box office in 2023. Among the online movies that do not adopt the PVOD (on-demand) model, the highest box office is currently 334940,000 yuan of "Qimen Dunjia 2". These two movies are also the only online movies that have exceeded the 30 million mark at the box office in the past year. Compared with last year's box office champion "Strange Tales of Yin Yang Town", which broke 40 million, the three films "Big Snake 3", "Open the Coffin" and "Zhang Sanfeng" broke 30 million, and the results have declined.
The desertion of the online movie market in 2023 is reflected in the box office** and the number of launches.
A total of 245 online movies were launched this year, a decrease of 36 compared with 388 in 20228%, which is already the third consecutive decline in the number of online movies after 769 in 2022 and 551 in 2021.
Of course, the decline in the box office and the number of online movies can also be understood as a manifestation of the quality and reduction of online movies. After all, among this year's online movies, there are many Douban scores such as "Art Teacher's Sheep Herding Class", "Northeast Police Story 2", "Bloody Nameless Attack", "Paper Man Returns to the Soul", etc., which have a Douban score of 65, and even break 75 of the word-of-mouth work.
However, as one of the industries with the most obvious Matthew effect, an online movie with a bumper box office and word-of-mouth harvest often relies on the production company to explore its way with a few or even a dozen works before it can be generated. Behind the shrinkage of the online movie market is the fact that a large number of related production companies have shut down, re-produced account-sharing dramas, and micro-short dramas. The loss of creative power has taken away the vitality of the market and the reservoir of creativity.
This is the biggest crisis facing the online movie track at the moment.
Online movies are a group of marginal filmmakers who have worked hard in the field of online audio-visual.
We have a lot of films, either because the volume is not dominant, or because the subject matter is too subdivided, or because the aesthetic style is sinking, and we need to meet the target audience on the Internet. If the online movie track loses its vitality and shrinks due to the excessive tilt of resources to the head works, it will be difficult for many similar stories to have a chance to meet the audience.
This is also the reason why we still need online movies in 2024.
Looking back at 2023, with reference to the account-sharing box office, word-of-mouth and social benefits of the works, Duyu has selected 8 works that can represent the face of this year's online movies, and listed them one by one here for readers. Sort by release date.
"The Return of the Paper Man".
Recommended words: A masterpiece of folklore horror films
Folk horror films have performed well at the box office in the past two years, and they can be regarded as a popular track. In "The Return of the Paper Man" directed by Cheng Siyi and written by He Sanqi, we can see the dismantling and development of the "formula" of such blockbuster horror films in recent years.
For example, the extreme use of folklore elements such as paper figures, funeral rites, and magic charms, the familiar use of the narrative structure of "Rashomon", and the final concealment of human feelings under ghosts and gods.
At the beginning, the reporter tracked down the "Paper Man Returning to the Soul" incident, and the supernatural experience after staying in the Qiao family's old house can be regarded as one of the best horror scenes in Chinese horror films in recent years. It is no exaggeration to call it a "masterpiece".
"Three-line Reincarnation".
Recommended words: The reluctant adaptation of the tail fish IP is amazing in the underwater fantasy world
The ** of the tail fish has always taken the road of suspense and fantasy. A little black, a little thriller, a little love, plus a lot of folklore and adventure, has become the basic plate of "Three-Line Reincarnation".
Although the online movie compresses the original work a lot, it restores the underwater fantasy adventure world view composed of "Three Rivers Water Ghosts", "Underwater Bank" and "Underwater Six Arts" well. The heroine, as the Yi family mandrill in the third-tier family, can go freely underwater and search for dragons and treasures without any auxiliary equipment. The movie did quite a wonderful scene restoration and action design for her Cambodian scene of exploring the underwater king's tomb and exploring the ancestral source of Jintang.
Its launch was before "Ghost Blowing the Lantern: Return to the Ruins of the South China Sea", and it can be regarded as the "debut" of the underwater tomb exploration adventure on the domestic screen.
"Qimen Dunjia 2".
Recommended words: "Xiang Brothers" is the pinnacle of oriental fantasy blockbusters
After a lapse of 3 years, the Fog Hidden Gate is back again.
In 2020, the Xiang brothers, who are good at fantasy visual effects, brought "Qimen Dunjia" to the small screen, setting a new industry record with a box office of 56.41 million. The return of "Qimen Dunjia 2" this year also gave a shot in the arm to the sluggish online movie market.
Compared with the first part, the visual effects of "Qimen Dunjia 2" are more mature and the world view is more solidVisually integrating the two major systems of oriental elegant aesthetics and folk thriller, the story of the grand narrative of guarding the world and the emotional line with suspense are properly kneaded, which can be regarded as another progress of oriental fantasy blockbusters.
Although today's audience is no longer the kind that sees a special effect magic dragon on the small screen, or a wonderful fairy and demon duel, it is called amazing. But oriental fantasy blockbusters that use traditional culture well will still make people feel that their DNA is moving.
"Northeast Police Story 2".
Recommended words: Northeast action movie, fist to flesh down-to-earth
Yes, your ninth brother, the people's policeman Li Hongqi is back.
This time he was still unlucky, the blind date met the marriage trust, which brought out a black industrial chain involving pornography and drugs, and he pursued it all the way with keen intuition, and finally smashed the evil forces in the small town.
In "Northeast Police Story 2", Li Hongqi still fought all the way to the end. Fighting with my brother in the toilet cubicle, the small space makes the fight full of pain;On the pornographic set, he fought with the gang leader Sanjiang and his men, a pair.
Two, a pair. Three, one to four, the group frame out of the flower;In the end, in the gym and garage, he fought with the big boss Ma Qiang, and he picked up the barbell plate and wrench as **, Li Hongqi's bloody and blurred face explained what it means to "punch to the flesh".
However, the coolest part of the whole article is that I personally think it is not an action scene, but a line by Li Hongqi.
Ma Qiang asked him at the end, how much do you earn, so desperate. Li Hongqi said with a glance: "Basic salary, 2100." "Field allowance, 400. "300 for food, 100 for oil" and "150 for injury and illness, I will earn these, which is enough." "The 3.16 million people in Binzhou sent me money. So on their behalf, I would like to formally inform you to return to the Interpol squad for investigation. ”
It is said that the greatest coolness is immediate justice, and I think this plot perfectly illustrates this.
"Chase Zero".
Recommended words: **Amnesia, pursuit, hero twilight......These elements are put together in a Hong Kong film, which is "Wang Bang".
It's no surprise that Chase Zero became the box office champion of this year's online movies.
Its high-end lineup and the texture of the first-class film allow it to win part of the box office first through "on-demand" in cloud cinemas;When it comes to the member account sharing period, the master-apprentice in the film, the heroes sympathize with each other, the sharp action scenes, and the high-burning explosion scenes are still the dishes of the mainstream online movie audience.
The most impressive scene in "Chase Zero" is a fight scene on a rainy night shortly after the opening.
Six killers wore raincoats to assassinate "No. 0" played by Ren Dahua, and in the antique restoration shop, "No. 0" and the six killers fought each other, this action design is very sophisticated and very unexpected. There are fists and feet, cold weapons, and gunfights, and "No. 0" is ruthless and deadly.
Isn't this simple feeling of coolness the essence of Hong Kong action movies?
"Art Teacher's Sheep Herding Class".
Recommended words: Still simple, still local, still a good teacher for other people's families
This movie is the second part of the 2019 high-reputation online movie "A Good Place in the Tree". "The Art Teacher's Sheep Herding Class" continues the story background of the first part, telling the story of the school, or the rural Shaanxi at the end of the era, and the protagonist is still the leather boy named Ba Wangchao.
It's just that there is an art teacher with a full personality in the second partIn that era when exam-oriented education was common and music and physical beauty were all regarded as secondary subjects, he advocated teaching according to talents and encouraging children to pursue their dreams: Let Ba Wangchao, who likes to paint, go to the art specialty, apply for the qualification to join the army for the black bull who wants to be a soldier, and encourage Xueju, who likes fashion, to learn clothing design ......
The story, while simple, has a rustic appeal. After all, who wouldn't want to have such an interesting and righteous teacher in their school days.
"Blood Nameless Rush".
Recommended words: Respect for war history, respect for tactics, respect for soldiers
This work is the second part of the 2021 word-of-mouth online movie "Bloody Nameless River", which still focuses on the battlefield to resist US aggression and aid Korea, and still looks at the entire war through a small incision of a reconnaissance platoon interspersed with operations.
It's good to say, but it's real.
Although the cost is limited, it is not sloppy in props, such as the U.S. military's F82 double Mustang fighter, T120 night vision device, and M16 combat vehicle, all of which are reproduced as they are, so that military fans praise them.
There is also a focus on tactical presentation. For example, the famous "Three Golden Flowers" tactics of the Volunteer Army (first shelling, then machine gun strafing, and finally outflanking the two wings) were rarely presented in detail on the screen in the past, but "Bloody Nameless Attack" paid attention to this tactical detail. There is also the reality of the image of the soldiers, their optimism, positivity, and bravery, and their fears, hesitations, and fears are also expressed.
Although the war scenes are not as good as the big-screen movies, because of the pursuit of authenticity in the details, "Bloody Nameless: Rush" is particularly moving.
"Poor Brother Rich Brother".
Recommended words: The ethical dilemma of your life and death is solved with comedy
Give you 5 million to buy your heart, will you give it?This question may seem ridiculous, but if you yourself are a short-lived uremia patient and have a poor family life, does it still seem ridiculous?
"Poor Brother and Rich Brother" tells such a story. The rich second-generation Li Zhiyuan played by Xiao Shenyang and the poor driver Wang Youcai played by Pan Binlong met because of a rear-end collision. Both of them are waiting for organ transplant patients to sign an agreement, whoever dies first, will give their organs to the other party, the difference is that if Wang Youcai leaves first, Li Zhiyuan will compensate 5 million, so that his wife and children and parents can improve their lives after he leaves.
Under this huge and absurd agreement, the two go on a comedic journey together to complete the "bucket list". It was also during this journey that they reconciled with their fate.
After watching "Poor Brother and Rich Brother", it can only be said that Xiao Shenyang and Pan Binlong acted together in a black comedy with tears in laughter, which is simply a dimensionality reduction blow in online movies. If the final box office exceeds 30 million, you might as well have more comedies in this configuration.
Text: Tin Sheet Drum].