Recently, the first "National Tide Ceremony" party of ** Radio and Television Station was held in Beijing. Gree, China Feihe, Xiaomi and other companies won the "2023 National Tide Innovation Model Pioneer Brand".
* The Economic Work Conference emphasized that it is necessary to actively cultivate new consumption growth points such as "trendy products" of domestic products. CCTV held the "National Tide Ceremony" party at this important moment, aiming to demonstrate the core competitiveness and influence of domestic products and promote the high-quality development of China's economy. At the party, CCTV commended the pioneer national tide brands that have made outstanding contributions in the fields of innovation, better life, and going overseas.
Among them, "scientific and technological innovation leads the construction of a modern industrial system" is listed as the first task of next year, emphasizing the need to promote industrial innovation with scientific and technological innovation. CCTV's "2023 Guochao Innovation Model Pioneer Brand" award focuses on showing the new products and technologies created by the leading brands of Guochao in the future, highlighting the new achievements of enterprises in scientific and technological innovation and product research and development. China Feihe has won wide recognition from the society by virtue of its long-term in-depth innovation and research and development, breaking through the "bottleneck" problem in the industry, especially in the field of brain development.
Leng Youbin, chairman of China Feihe, said at the party that Feihe has been developing for more than 60 years, always guided by consumer demand and driven by scientific research and innovation, self-developed and self-built a complete quality management system, and is at the forefront of the industry in the fields of raw materials, production, research and development, and Feihe has ranked first in China's infant milk powder market for five consecutive years.
In recent years, Feihe has always been driven by scientific and technological innovation and taken the lead in forward-looking scientific research. This year, Feihe officially announced the launch of the "brain development" strategy. In the past four months, Feihe has cooperated with the top scientific research teams of Peking University Health Science Center and Boston Children's Hospital of Harvard Medical School to build a top brain development research platform at home and abroad, and further carry out systematic and systematic brain development research around the critical period of "1000 days of life", so as to contribute to the improvement of national health and the future talent pool of the motherland.
Thick accumulation can thin hair. Feihe has always adhered to long-termism, guided by consumer demand, and continued to increase investment in scientific research. In the fields of breast milk research and development, key raw materials development, and process innovation, Feihe has undertaken nearly 40 national and provincial scientific research projects. In the "14th Five-Year Plan" national key research and development plan, there are only 2 projects related to infant formula, and Feihe undertakes 1 special project and 1 project respectively, carrying out technical research for the development of a new generation of infant formula, representing the cutting-edge level of China's scientific and technological innovation in the field of infant formula.
At the same time, Feihe adheres to independent innovation, opens up the link of production, education and research, and promotes the independence and localization of key technologies and preparations. Feihe has successfully established the first self-developed lactoferrin production line in China, with a localization rate of more than 90%, breaking through the "bottleneck" problem in the industry and enhancing the voice and core competitiveness of Chinese dairy enterprises in the world.
The rise of Chinese brands is a vivid interpretation of Chinese modernization. Leng Youbin said that facing the new future, Feihe will continue to strengthen scientific research innovation, product innovation, and business innovation, especially to conduct more systematic research on the key topic of "brain development" in the early stage of life, so as to provide fresher, more accurate nutrition and richer and more intimate services for babies and all family members, constantly meet new needs, lead new trends, and strive to build a leading brand in the field of health throughout the life cycle.
Editor: Feng Lei.