"The technology is not leading, and I am embarrassed to say that I am a high-end brand. ”
Recently, there has been a ** report that Li Bin of Weilai once again expressed the importance that Weilai attaches to technology. In the past few days, the new energy vehicle circle has been very lively, and many "big guys", "celebrities" and "heads" have personally come out to express their views, and the future of new energy development is arguing. But I think it is Li Bin's view that is the most pertinent: brands should resolutely make breakthroughs and innovations in technology. In fact, it is true that the future of new energy development is actually the core of two words: technology. Especially in the high-end market, whether you are fighting marketing, fighting ** or fighting concept, the foundation is technology. To put it bluntly, technological leadership is the premise for high-end brands to gain a foothold.
In fact, NIO has really made great efforts in the field of technology research and development, investing nearly 40 billion yuan in recent years, and in the last four quarters, it has invested more than 3 billion yuan in R&D in each quarter. Recently, NIO has a total of about 7,700 patents pending and authorized, ranking first among new EV manufacturers. Aside from the pursuit of technology, marketing, gross profit margin, and even sales, it is all rootless water and rootless source, which may seem vigorous, but in fact it is only a building in the air. From a technical point of view, there are only three winners in the future world's new energy pattern: Tesla, BYD, and NIO.