I have been deeply involved in the Xiaohongshu platform for a long time, and I have worked hard to write notes, but I found that there is no traffic. This may be because you haven't figured out the Xiaohongshu traffic pool mechanism. Today, Laima Culture Media will share with you how to use the traffic mechanism of Xiaohongshu to improve the degree of traffic acquisition
1. What is the Xiaohongshu traffic pool mechanism?
The Xiaohongshu traffic pool mechanism refers to a series of algorithms and rules to manage and distribute users' traffic on the platform. The traffic pooling mechanism determines the content and the distribution of traffic.
According to the user's browsing habits and search keywords, Xiaohongshu will distribute the traffic, and these sections that gather a large amount of traffic are the so-called traffic pools. Depending on the volume of the traffic pool, the amount of traffic it obtains is also different.
2. The level of Xiaohongshu's traffic pool
At present, the Xiaohongshu traffic pool is divided into 8 levels, with small eyes as the division unit.
Notes are throttled. The number of small eyes is less than 100. It indicates that there are violations in the note and the current has been restricted by the platform.
Getting acquainted with the flow pool, 200 to 500 small eyes. Poor note traffic, insufficient content quality, and needs to be improved.
1,000 ** measuring pools, 3000 to 5000 small eyes. The notes are basically compliant, but they are not attractive enough to the target group, and they need to be added to hot topics, or the style direction needs to be adjusted.
10,000** measuring pool, 1w to 2w small eyes. There is the potential for popular notes that will get special attention from the platform.
Small popular flow pool, 10w to 20w small eyes. It is already a popular note, but there is still room for improvement in the future, and the style can be continued to match the scene and popular keywords for optimization. Medium popular wandering pool, 100w to 300w small eyes. It is a popular note and can produce explosive points.
Big popular traffic pool, 500w to 1200w small eyes. The popular notes, the huge number of fans, and the high motivation and credibility in the target user group.
The whole station flow pool, small eyes above 3000w. The heat is extremely high, and it can bring the best long-tail traffic. You can continue to actively engage with the community and expand your impact.
3. How to enter the Xiaohongshu traffic pool
If a note wants to enter the Xiaohongshu traffic pool or improve the traffic pool level, you can start to improve it from the following aspects.
1. Improve the quality of note content. Whether it is the title, picture or content writing, it is necessary to directly hit the user's pain points and make users feel a sense of substitution, so as to improve the click-through rate and reading rate.
2. Use popular keywords. Pay attention to the platform's keyword search list in real time, and select the top-ranking keywords for implantation. Pay attention to the placement of keywords and make sure that the title, content, and closing section all have revenue.
3. Maintain fan stickiness. After the notes are posted, you should actively reply to comments and messages, establish a good fan relationship, and cultivate the habit of following users.
4. Make sure to update regularly. Pay attention to the vertical depth of the account, maintain a consistent style of note content, and preferably be systematic and updated regularly.
Making full use of the traffic pool of small books will bring more ** and traffic to the brand. When we use the traffic pool mechanism, we should also start from the actual situation of the brand and formulate the content writing direction and marketing plan according to the needs of target users.
The above is the sharing of the "Little Red Book Traffic Pool Mechanism", more dry content or talents**Welcome to pay attention to or exchange with Malaysian Culture Media.