The rapid rise of live e-commerce has also brought a series of problems, such as false publicity and poor after-sales service. Some have called for the closure of livestreaming e-commerce in response to the accumulation of e-commerce problems. However, we need to rethink why consumers prefer online shopping to othersBrick-and-mortar storesPurchase of goods. Brick-and-mortar storesThe options are limited, the lack of transparency and the lack of after-sales service. WhileE-commerce platformsIt offers more choice, transparency**, and a convenient return and exchange policy. E-commerce is just one of a kindBusinessThe evolution of the pattern, it isInternetThe inevitable result of development. E-commerce andBrick-and-mortar storesare part of the real economy, and the development of e-commerce has also promoted the development of the real economy. Real estate, finance and other industries areVirtual economyrepresentatives. Supporting the development of e-commerce is the trend of the times, and the document issued by Guangdong Province clearly states that it will support and develop live broadcast e-commerce. In fact, the sales of live streaming e-commerce have increased significantly, driving the growth of online retail, which has played an important role in stimulating domestic demand and promoting consumption. E-commerce andBrick-and-mortar storesCompetition is essentially a redistribution of interests, which we should respectBusinessand consumer choice, actively embracing the newBusinessMode.
Brick-and-mortar storesThe difficulty of doing business has been a phenomenon for many years, and this is mainly related to many reasons. First of all, the persistence of housing prices has led to an increase in shop rents, an increaseBrick-and-mortar storescost. In addition,Brick-and-mortar storesThe choice is limited, the first chain is not flexible enough, and the variety and quality of goods cannot meet the diverse needs of consumers. In addition,Brick-and-mortar storesThe **opaque**, it is difficult for consumers to compare the ** of different stores**, which also leads to their preference for inE-commerce platformsShopping. After-sales service tooBrick-and-mortar storesThe shortcomings of e-commerceBrick-and-mortar storesThe after-sales service is often not so perfect and cannot meet the needs of consumers.
However, it can't simply be blamed on e-commerce pairsBrick-and-mortar storesof shocks. In fact, the rise of e-commerce givesBrick-and-mortar storesIt brings certain opportunities. Brick-and-mortar storesYou can open an online store withE-commerce platformsCooperate to broaden sales channels and attract more consumers. Brick-and-mortar storesIt is also availableE-commerce platformsofData analysis, product promotion and other tools to improve their own business capabilities.
E-commerce as an emerging oneBusinessThe model has played an important role in promoting the development of the real economy. First of all,E-commerce platformsIt provides more choices of goods to meet the diverse needs of consumers. Consumers can easily be at:E-commerce platformsFind the goods you need, whether it's national or international. Secondly,E-commerce platformsIt is relatively transparent, and consumers can choose more cost-effective products by comparing prices and viewing reviews. At the same time,E-commerce platformsIt also provides a convenient return and exchange policy, and consumers can return and exchange goods in the event of dissatisfaction, increasing their confidence in shopping. Finally, the development of e-commerce has also led to the development of the logistics industry, improving the efficiency and speed of logistics distribution.
Recently, Guangdong Province issued a document on supporting the development of live broadcast e-commerce, making it clear that it will actively create new consumption scenarios and encourage the development of live streaming in various places. Guangzhou and Shenzhen are also positioned as live-streaming e-commerce capitals. This document clarifies Guangdong Province's attitude towards the development of live broadcast e-commerce, indicating that e-commerce will not be shut down, but will receive greater support. According to data released by the Ministry of Commerce, from January to October this year, the national online retail sales were 123 trillion yuan, of which live broadcast sales exceeded 22 trillion yuan, a year-on-year increase of 589%。Live e-commerce for online retailDrive growthplayed an important role.
E-commerce andBrick-and-mortar storesThe competition should not be reduced to a simple substitution relationship, in fact they can coexist harmoniously and promote each other. E-commerce andBrick-and-mortar storesCompetition is essentially a struggle for the redistribution of interests, and we should respect itBusinessand consumer choice. The development of e-commerce will not lead toBrick-and-mortar storeswill disappear, and the two will develop in parallel. Brick-and-mortar storesIt can be done by working withE-commerce platformsCooperate to broaden sales channels, provide better goods and services, and attract more consumers. WhileE-commerce platformsIt can also work with offline stores to provide more options and convenient services.
With the rapid development of e-commerce, shutting down e-commerce has become an impossible proposition. Supporting the development of e-commerce is the trend of the times, which has been clearly stated in the document issued by Guangdong Province. The development of e-commerce not only promotes the development of the real economy, but also provides consumers with more choices and convenience. E-commerce andBrick-and-mortar storesCompetition is essentially a struggle for the redistribution of interests, and we should respect itBusinessand consumer choice, actively embracing the newBusinessMode. The service and quality of e-commerce is constantly improving, and it will continue to grow as consumer needs change. The development of e-commerce will not be rightBrick-and-mortar storesCausing a fatal impact, the two will develop in parallel and jointly promote economic prosperity and development.