Near domesticSmartphonesThe field has set off a fierce mutual turmoil, as if bringing people back to ten years ago. The battle between the two brands is dizzying. I thought they would calm down for a while on Saturday and Sunday, but things turned out far more than expected.
December 16 at 15:50 p.m., Redmi's brand managerWang TengA tweet was posted on social **, and in a meeting with the e-commerce team over the weekend, they analyzed sales data for major phones in the industry. Among them,Wang TengOne competitor mentioned a staggering 40% return rate. For this data, he believes that in the mobile phone industry, only the occurrence of large-scale quality accidents will reach such a high level, which can be used"Disaster"Describe. But since it was not possible to verify the data, he doubted its authenticity.
In addition to that,Wang TengThe difference between sales and activations of this competitor was also mentioned, and it was pointed out that the positive rating of the brand's new product was only 96%, which led to the conclusion that there was a correlation between poor quality control, high return rates, and low positive reviews.
Wang TengAbout an hour or so after the tweet was sent, OnePlus employees took a screenshot and responded positively to it. The employee saidWang TengThe high return rate mentioned refers to the situation of the OnePlus 14Pro, according to the data he checked, the first-sale return rate of the 14Pro is as high as 51%, while the OnePlus 14 has a return rate of 48%. At the same time, he also mentioned that the return rate of the K70Pro has also reached 48%. He made it clear that these data are publicly available in the global ** management system (GTM) of major e-commerce platforms, and the refund rate of 30% to 40% of first-sale products is also a normal fluctuation. Therefore, he arguesWang TengEither stupid or bad, and in his opinion, it should be the former, becauseWang Teng's remarks are clearly irrational, and they don't know much about the business of the industry.
Subsequently, the OnePlus employee posted another oneDynamicto respondWang Tengof remarks. He pointed out that the RedmiK70 series claims to have reached 600,000 units in its first sales, but his query results show that the number of activations is only 2570,000 units. According toWang TengSuch a difference makes the return rate reach 60% at once. Based on this, he came to two conclusions: either the sales figure for 600,000 units was fake, or the return rate of the product was too high.
The dispute has been dizzying to watch, but so farWang TengNo response has been made. Personally, I think such a quarrel is pointless. If you want to be convincing, you can solve the problem by directly posting sales data. After all, it is better to pass verbal rhetoric that boasts of the strength of the productMarketing salesData to prove it. Let the market witness which one has higher sales.
InWang TengIn the dispute with OnePlus employees, the sales data became the focus of the two sides attacking each other, "**The focus of this battle is who has more sales."
The screenshot of OnePlus employees pointed out that the OnePlus 14 Pro has a high return rate of 51% for the first sale, while the OnePlus 14 has a return rate of 48%. However, this is not the full sales of OnePlus products. A OnePlus employee further revealed the news that the RedmiK70 series claimed to have sold 600,000 units, but according to his query, the number of activations was only 2570,000 units. This difference means that the return rate of the collection has reached 60%.
Taking the return rate as a clue, OnePlus employees scoffed at the huge difference that either the sales data was falsified or the return rate of the product was too high.
As an important indicator to judge the market performance of a mobile phone brand, sales data is decisive for this quarrel. Through the level of sales, it can not only reflect the market recognition of the product, but also confirm the strength of the brand. As a result, OnePlus employees have clearly expressed their doubts about Redmi when referring to the sales figures.
However, in this sparring, the comparison of the two sides did not bring the joy of a complete victory to either side. The return rate is just one of them, there are other factors that need to be taken into account. Only through a comprehensive and objective oneData analysisin order to more accurately assess the comprehensive strength of a brand.
This quarrel is not only a simple battle for sales data, but also a confrontation between the image and competitive strategy of the two brands.
fromWang TengIt can be seen from the tweet that he wants to imply that the other party has problems in quality control by mentioning the opponent's return rate, praise rate and other data, and indirectly express the advantages of Redmi products. OnePlus employees responded positively on social **, digging out the advantages of OnePlus products in the market, in order to fight back against Redmi.
In this quarrel, both sides are aiming to strengthen their brand image and compete for market share. By criticizing the opponent's quality control problems,Wang TengTrying to create a high-quality image of their own products in the minds of consumers. OnePlus employees, on the other hand, uphold the belief of defending the brand's reputation and strive for more market attention for OnePlus products by questioning the authenticity of their competitors' sales data.
For the average consumer, authenticity and trustworthiness are important factors in choosing a product. In this quarrel, the argument between the two sides can arouse consumers' attention to product quality and market competition, which can further influence their purchasing decisions. The quarrel also led to a significant increase in consumers' attention to the two brands, which sparked their curiosity.
This quarrel undoubtedly gave the wholeSmartphonesThe field brings a touch of freshness and makes consumers pay more attention to the competition between brands. However, in this debate, the real data is being used by all parties to give a higher value and image to their own products, and is this really in line with the needs of consumers?
For consumers, they are more concerned about the performance, quality and user experience of the product, not just the sales volume or return ratePercentage。The debate between brands is only a façade, and whether consumers ultimately choose a product that is truly suitable for them still needs to be considered in many aspects.
From this point of view, the shaping of brand image cannot rely only on some data indicators and quarrels. Brands need to solidify their position through real product strength, user reputation, and effective marketing strategies. Only by truly establishing an excellent image in the minds of consumers and continuing to innovate can the brand stand out in the fierce market competition.
Looking back on this quarrel, we can't help but wonder what we should pay attention to when choosing a product for the average consumerDo sales volumes and return rates really represent product quality?How do these data battles affect consumers' purchasing decisions?
When faced with a wide range of brands and product choices, consumers should take their own needs as the starting point and make decisions based on multiple considerations. Data such as sales volume and return rate are just indicators, and the real key lies in the performance and user experience of the product. Therefore, when consumers buy products, they need to consider various factors and choose the most suitable product for them, rather than being misled by superficial data such as sales volume and return rate.
Whether it is a brand or a consumer, we should face the market competition with an objective and rational attitude, and obtain a true understanding of product quality and brand image. Only in this way can we truly have a level playing field to meet consumer demand for quality products.