With the continuous rise of car ownership in China, the gas station industry is also becoming increasingly prosperous. Among the many gas stations, private gas stations have attracted a large number of car owners by virtue of their advantages and intimate services. Many people will wonder why private gas stations are not only cheap, but also provide free car wash servicesThis article will take you through the first game.
We have to understand a truth, it is impossible for a business to do business at a loss. The reason why private gas stations can provide cheap oil prices and free car wash services naturally has its profit logic behind it. Next, let's analyze the cattiness behind this phenomenon.
1.Lower operating costs.
Compared with state-owned gas stations, private gas stations have lower operating costs. This is mainly because private gas stations avoid high employee salaries, taxes, etc. In addition, private gas stations are usually opened in more remote areas or on the edge of cities, and the cost of land rent is relatively low. Therefore, under the premise of lower operating costs, private gas stations have the ability to provide lower** and free car wash services.
2.* Chain Advantage.
Private gas stations tend to have relatively stable oil channels, and the purchase cost is relatively low. At the same time, private gas stations will further reduce procurement costs through bulk procurement and long-term cooperation. In this way, private gas stations can reduce oil prices and attract more car owners on the premise of ensuring profits.
3.Marketing strategy.
In order to stand out in the fierce market competition, private gas stations often use various marketing methods. Free car wash services are one such strategy. By providing free car wash services, private gas stations can increase customer stickiness, thereby increasing the traffic of gas stations. And higher footfall means higher sales, which in turn leads to profitability.
4.Quality of service.
Compared with state-owned gas stations, private gas stations pay more attention to service quality. From refueling, car washing to after-sales service, private gas stations will try their best to meet the needs of car owners in exchange for praise and word-of-mouth. A good service not only attracts new customers, but also keeps old customers coming back for more. The improvement of service quality has also brought more profit space to private gas stations.
5.*War.
In the context of fierce competition in China's gas station market, the first war is inevitable. In order to seize market share, private gas stations will attract car owners by lowering oil prices and providing free car wash services. Once the market share is expanded, private gas stations can achieve profitability by virtue of scale effect.
To sum up, the reason why private gas stations can provide cheap oil prices and free car wash services is mainly due to their low operating costs, first-class chain advantages, marketing strategies, service quality and first-class battles. However, while enjoying these benefits, we should also pay attention to the safety of gas stations, oil quality, etc.
Do you think the practice of private gas stations is healthy competition or vicious competition?What do you think about the preferential policies and free services of private gas stations?Welcome to leave a message in the comment area to interact and share your views. We are together and grow together.