This is a seemingly interesting but old story.
Wang from Hebi, Henan Province, bought a so-called "petrol-electric hybrid Porsche 918" through the webcast room, according to his description, the anchor at the time said that the car did not need a driver's license and had a long mileage;However, Wang was seized by the traffic police on the first day he drove on the road, and the car broke down frequently, and even pulled the handbrake and could drive normally.
The most interesting thing is that the certificate of conformity of this car is all handwritten, and the model of the car is still "Paramela".
Obviously, this is a copycat car, which is commonly known as "old man music", also known as "old age scooter".
There has never been a motor vehicle that does not need a driver's license and registration to drive on the road, even a tractor still needs to be licensed to the Agricultural Machinery Bureau, and the driver's license also has a corresponding type;So there are already big loopholes in the sales process of such cars, so how are these unqualified vehicles allowed to be sold?There's one more loophole here. In fact, the attributes of these cars are not cars, but motor vehicles that are not cars are also allowed to be produced and sold, and many corporate users need such cars;For example, this kind of tool cart is needed in some garden scenic spots, which can be used as a sightseeing car or as a cleaning car. The key point is that when these cars are used in the park, they need to comply not with traffic laws but with the rules for the use of vehicles formulated by enterprises, and the traffic police cannot control these carsBecause the interior of the enterprise park is equivalent to "one's own backyard", no one can control even if you drive a toy car at home.
Therefore, such low-speed vehicles are allowed to be produced and sold, it is like ATV UTV, that is, all-terrain vehicles and farmer vehicles, these models are also not allowed to be licensed, but they have always been allowed to be produced and sold;As a result, there are well-known brands such as Bombardier and Chunfeng, but there can be no wrong description in the sales process.
In this case, Wang purchased the vehicle through an online live broadcast room, and the reference for deciding to buy it was that his anchor said that "the vehicle does not need a driver's license and a license plate";Objectively, there is nothing wrong with this description, these cars do not need a driver's license and a license plate, and the key is that they cannot be licensed and on the road, so such a description is obviously misleading.
The subtext is "you can go on the road and you don't need a driver's license", and the objective fact is "you don't need a driver's license and you can't go on the road".
If this is not clearly described, it is suspected of sales fraud, so the production and sale of these cars is allowed, but sales fraud is absolutely not allowed.
The user portrait of the "old scooter" is very clear, and its characteristics are as follows in a nutshell.
Middle-aged and elderly people in rural areas and townships.
Educational attainment is generally low.
Lack of legal knowledge and perceptions.
That's it. For a middle-aged and elderly person who does not understand traffic laws at all, it is often the sales company that will believe what he says, especially under the premise of benefiting himself;A car that can be driven without a license, insurance and driver's license, and at the same time is not high, its convenience can be imagined, and then as long as the sales company gives a verbal commitment, the face of the "big store" will be convinced.
To put it bluntly, on the premise that it is beneficial for them to travel, these middle-aged and elderly people are easy to be fooled.
And these "old-fashioned scooters" sales companies have seized the mentality of users and deceived orders through false descriptions.
The root of the problem lies in the sales company, not the manufacturer, and the production of such low-speed vehicles is allowed, and there is no problem in selling them to any user, as long as the user does not use the vehicle by mistake;The problem now is that the sales company has carried out false propaganda for the sake of orders, so if you want to solve the problem, you must naturally start from the sales link.
It's a simple truth, and the way to solve the problem couldn't be simpler.
The sales enterprises of low-speed cars and electric vehicles in each city are registered, and the rules are formulated directly for the sales enterprises, and the sales enterprises suspected of sales fraud and false publicity are found to be punished and closedFor online sales platforms, for example, keyword recognition can be directly introduced into the live broadcast room, and once sales fraud is discovered, it can also be directly shut down, which is technically not difficult.
Why is it that the solution that is not technically difficult has not worked?
Perhaps that's the crux of the matter, in short, selling these "old scooters" can generate revenue, so sales are allowedTo put it more thoroughly, the management clearly knows the way to solve the problem, but it is just a matter of other considerations, especially in some places where there are manufacturers of such models.
For example, in Shandong Province back then, about half of the low-speed cars used to come from large and small enterprises in Shandong.
As a result, the obvious loopholes in the production and marketing links are selectively ignored, and the contradictions that arise cannot be resolvedTherefore, the root of the problem is not in the production and marketing enterprises, but in an industrial interest chain around the "old age scooter". There is no alternative to the value chain, and perhaps all solutions will remain on paper.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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