I believe that many buyers will look at reviews first when shopping online, and reviews can often determine our opinion of a product.
For a long time, Amazon customers have repeatedly checked reviews, and in order to simplify this operation, Amazon began to use artificial intelligence in August this year to convert tens of billions of reviews into a few short sentences, which was complained by a large number of buyers and sellers.
First of all, many product descriptions are inaccurate and even exaggerate negative reviews, causing huge losses for many sellers who rely on good reviews. Many customers also say that AI-generated summaries may mislead their understanding and perception of the product, and many individual negative reviews are summarized as a disadvantage, which is obviously unfair.
Product reviews are one of the core parts of the e-commerce platform, and although Amazon has been working hard to improve this feature, there are still many sellers who still don't want AI to simplify the launch of reviews.
In order to solve this problem, Amazon is constantly trying new things. They are working on a new algorithm that will automatically classify reviews as positive or negative based on keywords and sentimental tendencies in them. Not only does this algorithm help buyers get a more immediate picture of the overall review, but it also reduces the unfair impact sellers receive as a result of negative reviews.