In 2023, FAW Toyota's domestically produced new vehicles will be sold for 800,018 units, a year-on-year increase of 41%, becoming the only mainstream Japanese joint venture to achieve positive growth in FY2023, and has maintained positive sales growth for 10 years in the past 11 years, except for 2022, when it was affected by the epidemic. Among them, 284,983 electrified models were sold, up 36% year-on-year7%, accounting for 356%；Sales of high-end models totaled 398,075 units, up 12% year-on-year9%, accounting for 498%；Sales of star models Ruifang were 140,846 units, R**4 Rongfang sales were 180,665 units, and Crown Lufang sales were 48,241 units, respectively, up year-on-year. 2%；Sales of pure electric models surged 17 times year-on-year.
Looking at the Chinese auto market in 2023, the ** war will run through almost the whole year, and it will be unprecedentedly involutedThe industrial structure and user structure continue to be profoundly adjusted, and the great changes unseen in a century have entered the deep water area. However, in the tragic market environment, FAW Toyota firmly grasped the main line of life of users, cast strength with heritage, and resisted involution with evolution, taking a key step towards a user-oriented enterprise, and entering a new stage of high-quality development while consolidating the mainstream head position of the industry.
Products: Rich matrix to meet diversified needs.
There is no doubt that the penetration rate of new energy vehicles in China will exceed 30% in 2023, hitting a record high, demonstrating a strong momentum of developmentHowever, the changing automobile industry is not an either/or, diversified user needs, determines that China's automobile industry must diversify development;In FAW Toyota's view, electrification is a trend, but it is not a single-choice question, as long as users have needs, car companies must be satisfied.
In 2023, FAW Toyota's BZ pure electric series will sell a total of 33,094 units, and the sales of the "Toyota's first pure electric sedan" BZ3, which was launched in April, will reach 25,927 units, becoming the leader of the joint venture pure electric car, and the BZ Sport Crossover Concept crossover, which has attracted much attention from consumers, will also be officially launched in 2024.
In 2023, it can be said that it is another milestone in FAW Toyota's electrification, with the launch of the intelligent electric hybrid dual engine version of the Ruifang and Asia Lion models, announcing the electrification of all models, demonstrating FAW Toyota's attitude and determination to actively embrace the changes of the times. In 2023, FAW Toyota's intelligent electric hybrid dual engine model will sell 250,797 units, a year-on-year increase of 246%；Looking at the entire industry, FAW Toyota's intelligent electric hybrid dual-engine model is in the absolute leading position in the overall hybrid market.
At the same time, FAW Toyota also aims to meet the needs of more users at this stage, pragmatically promotes the evolution of fuel technology, has stronger power and is more energy-saving, TNGA architecture products have increased power by more than 10% compared with the past, and fuel economy has increased by 20%.
In terms of product layout, FAW Toyota has all owned the three major model series that Toyota is proud of in the history of Toyota, Toyota's high-end flagship crown series, the SUV series represented by the new Prado, and the global sales champion Corolla series, and the rich product matrix will fully meet the diversified needs of users.
Brand: Upward to meet the double upgrade of consumption and demand.
In the face of the era of continuous product upgrading and user experience first, whether it can achieve brand improvement and meet the dual upgrading of user consumption and demand is a necessary condition for determining the sustainable development of an automobile company.
In 2023, a total of 398,075 mid- and high-end models under the TNGA-K platform, represented by Asia Dragon, Grevia, Crown Lufang, Lingfang, and R**4 Rongfang, will be sold, accounting for 498%, fully showing the new attitude of FAW Toyota's brand.
Among them, as an important traction force for the upward trend of the FAW Toyota brand, the crown brand renewal strategy has been accelerated. The all-new Crown SportCross, which will be launched in June 2023, will form a new sales matrix with Crown Wilfa and Crown Lufang. At the Guangzhou Auto Show in November 2023, FAW Toyota announced that the all-new Crown will be launched in 2024Since then, the Crown brand has truly formed a new product lineup covering all segments of sedans, SUVs, MPVs and crossovers to meet the needs of Chinese high-end car users.
It is equipped with 2The all-new Prado with the 4T super hybrid system is also back at the Guangzhou Auto Show, and FAW Toyota has a complete product matrix from small SUVs, compact urban SUVs, to medium and large SUVs, and then to luxury hard-core off-road, which not only meets the needs of users in all scenarios, but also injects new impetus into the brand.
In the face of the new era of intelligence in the automotive industry, in May 2023, FAW Toyota released a new technology brand - "IT'S Time, Smart Future", and the new intelligent "4T" technology with the fifth-generation intelligent electric hybrid dual engine THS, T-Pilot intelligent driving assistance system, Toyota Connect intelligent connectivity, and Toyota Space intelligent cockpit as the core. And in a short period of time, it has launched 7 models equipped with "4T" technology, including the new Corolla and the new R**4 Rongfang, which truly let the technology land quickly, and let all users enjoy intelligent equality and safety equality with "easy-to-use, practical, and love-to-use" intelligent products.
Channel: Create a multi-dimensional guarantee of value.
No matter how the change, we must admit that ** is not a 100-meter race, but a marathon, the test is not only to run fast, but also to run far, run for a long time, in the final analysis, the system determines the future;For FAW Toyota, the system strength is reflected in the strong channel guarantee force and the best value of the product.
With nearly 760 dealers as the core, FAW Toyota can quickly provide users with more convenient, reliable and reassuring guarantees whenever and wherever they are. In 2023, the profitability of the entire automotive industry will decline sharply, while dealers will face greater operating and development pressure due to their small size and weak ability to resist risksTo this end, FAW Toyota focuses on achieving a balance between supply and demand, effectively reducing the pressure on dealers, and the inventory is significantly lower than the industry average. In 2024, FAW Toyota will continue to reduce the burden on dealers by changing the organizational structure, changing channels, improving quality management, adjusting supply and demand, and ensuring their healthy and sustainable development. In the 2023 CACSI evaluation, FAW Toyota has won the double champion of joint brand sales and after-sales service satisfaction for 4 consecutive years, and its Corolla, Corolla Ruifang, R**4 Rongfang, Crown Lufang, and Grevia have all won the crown in their respective market segments, with a total of seven championshipsAnd for 8 consecutive years, a total of 9 times won the "Toyota Service Global Gold Award".
The first-class value attribute of FAW Toyota's products runs through the whole life cycle of the whole car series. In the "Report on China's Automobile Retention Rate in the First Half of 2023" jointly released by the China Automobile Dealers Association and "Jingzhen Valuation", FAW Toyota has a three-year value retention rate of 7047% of the outstanding results ranked first among joint venture manufacturers;In the third quarter of 2023, in the selection of the Auto Finance and Value Retention Rate Research Committee of the China Council for the Promotion of Automobile Trade, FAW Toyota R**4 Rongfang has a three-year value retention rate of 6824% of the results ranked first among compact SUVs;In the era when the user's replacement time is getting shorter and shorter, the best value is undoubtedly an important weight for FAW Toyota.
Users: Accumulate tens of millions of love and start again.
2023 is the 20th anniversary of the establishment of FAW Toyota, and time has tempered the light and accumulated the unique heritage and strength of FAW Toyota. In the past 20 years, FAW Toyota's production and sales have exceeded 10.8 million vehicles, and its operating income has exceeded 16 trillion yuan, and more than 290 billion yuan in taxes paid.
Details determine quality, and quality creates value. Adhering to Toyota's TPS lean production mode, in the past 20 years, FAW Toyota has always focused on the improvement of product quality, using high-quality, high-durability and high-reliability QDR as the standard, and has established a good reputation among users as "a Toyota car that can't be broken", and QDR has also become a unique brand symbol of FAW Toyota.
In terms of the electrification layout of future travel, FAW Toyota has always been committed to creating a high-quality and anxiety-free travel experience for users. With the return of the all-new Crown and the all-new Prado, FAW Toyota has completed three intelligent electric hybrid dual engine layouts, including the THS hybrid system that focuses on multi-scene commuting, the Multi Stage Hybrid multi-stage hybrid system designed for high-performance models, and the super hybrid system that takes into account off-road, acceleration and environmental performance, becoming a veritable synonym for Toyota's hybrid technology.
Let what was once incredible become a matter of course now, this is FAW Toyota's commitment to users in the new era, and it also shows the strength of a mainstream manufacturer.
Postscript: In 2023, it will finally become history;In 2023, it is destined to be remembered because of the great changes in the industry and the market;FAW Toyota in 2023 is more worthy of being remembered, not only because it has resisted huge storms and stabilized sales, but also because it adheres to all user-centered development thinking and has taken key steps towards a user-oriented enterprise steadily.
The curtain of 2024 has been opened, and it is foreseeable that this will be another year of change, and FAW Toyota is also determined to continue to take "annual ring management" as the navigation mark, uphold the spirit of long-termism, pursue sustained stability and solid growth, take users as the center, diversified layout, diversified development, and create "Xinfeng" with greater "hard change".
2024, "You will be better this year"!It is the common hope of FAW Toyota and all users on the occasion of the New Year.