In just ten days, Dongfang Selection lost 2.33 million fans, and the number of fans of a big V fell out forcefully.
The house leak happened to rain overnight, and another anchor who angered the audience appeared in Dongfang Selection, which directly pushed the incident to a climax.
This made Yu Minhong understand the last word of the cyber era, water can carry a boat, and it can also capsize a boat. Netizens can create Oriental Selection, and they can also make Oriental Selection cooler. No matter how many people you rank on the Forbes rich list, you must abide by this rule, you must cater to the emotions of the majority of netizens, and meet the emotional value of customers that New Oriental does not need to manage and satisfy.
Yu Minhong had no choice but to behead Sun Dongxu with tears, get rid of Sun Dongxu's CEO position, and go out of the mountain himself to serve as CEO.
Today's Oriental Selection's attitude towards customer groups has a lot to do with the ecological niche of the former New Oriental.
In the past, New Oriental didn't need to do customer management, basically customers begged New Oriental, can they give me a place for a famous teacher, can they help me apply for a better school. New Oriental used to have no need to ask for customers at all, they were the industry leaders, they had the best resources, and they were in a seller's market.
The policy of rectifying the education and training industry made Yu Minhong take more than 300 sleeping pills within a year, and he barely regained his lost sleep and calmed his inner anxiety.
However, this paper policy only made Yu Minhong realize the power of supervision, and still did not have a proper understanding of the strong influence of consumers and customer groups, and the dominant party was Xi to it, and subconsciously believed that consumers were still ants who could not do anything about the New Oriental scandal.
Dong Yuhui let Yu Minhong come out too fast and too smoothly. Yu Minhong has been preparing for five years and is ready to lose 200 million yuan a year, but Dong Yuhui did not let his preparation come in handy.
It is precisely because of Dong Yuhui's abnormal rise that a great internal contradiction broke out.
All the contradictions embodied in Dongfang Selection are the contradictions between Yu Minhong and Dong Yuhui, Sun Dongxu is just a clown who is uneven and good at workplace struggle, and the Dongfang Selection is just a gunman who passively executes orders.
This contradiction was also created by Yu Minhong.
Yu Minhong only broadcast live for a few months, so he distributed the traffic to those anchors selected by Dongfang, because Dong Yuhui has a solid eloquence foundation and profound cultural heritage, he has become a dark horse and is unique in Dongfang.
On the other hand, Li Guoqing, who once founded Dangdang.com and was swept out of the house by Dangdang.com, and Luo Yonghao, who ran away from New Oriental, founded Hammer Technology, signed a gambling agreement, and had a debt of 600 million, both of them are diligent in live broadcasting.
Luo Yonghao didn't take a back seat until he paid off his debts, and even if he took a back seat, he was still often live broadcasting.
Some people will think that Yu Minhong is too old to broadcast.
Yu Minhong, born in 1962, is 61 years old this year. Li Guoqing, born in 1964, is 59 years old this year.
The difference between the two is only 2 years old, Li Guoqing's indispensable self, he once fell with a blue nose and swollen face, and he knows the importance of practice, especially in the cyber era where only personal IP is recognized, the number one is not the top brand, how can the company maintain it for a long time?How to reconcile the contradiction between the top card and the first hand?
Yu Minhong, who is used to being a capital, is busy with his affairs and looks extremely busy. The company's core business, which accounts for nearly 90% of the company's annual revenue, is the live broadcast business, and he is the shopkeeper.
Dongfang Selection relied on Yu Minhong to rise, but he didn't always grasp the core in his own hands.
When this problem was discovered, it was found that Dong Yuhui was enough to threaten the ups and downs of Dongfang Selection, and even survived, and began to show the true colors of capital - to Dong Yuhui.
wants to cultivate a large number of Internet celebrity anchors, weaken Dong Yuhui's influence, and reduce the company's dependence on Dong Yuhui. It's a pity that Yu Minhong is too anxious, underestimating the personal influence of the head anchor too much, and overestimating the success rate of Internet celebrity training.
Internet celebrities are never necessarily popular, no one dares to pat their chests and say that they must be popular, all fire is a combination of necessity and chance.
When Yu Minhong found out that the ** promoted by netizens was too fierce, it was too late, and it didn't work to clarify by himself, Sun Dongxu, the initiator at the time, came out to apologize, no one bought it, the stock price fell with fans, and both word of mouth and wealth ran away from home.
Yu Minhong once again showed his indifferent nature and removed Sun Dongxu from the position of CEO.
Sun Dongxu, who was taken off, has already told Dong Yuhui that even if Yu Minhong carries a sedan chair to Shaanxi to please, he will not come back, he can force the former CEO**, and he can also force the current CEO**. Dong Yuhui is equally valuable and threatening to Yu Minhong.
For Yu Minhong, getting rid of a hero is already a familiar way.
made his own mistakes and launched one back-handed man after another, this is the ruthless nature of the boss.
As long as netizens can change their minds, as long as they can keep the company's stock price, keep their wealth, and let Dongfang Selection, who is finally brought back to life, continue to set sail, anyone can become a victim.
It's just that Yu Minhong may not necessarily remember that in 2018, Jingdong's stock price plummeted, Liu Qiangdong stepped down, retreated behind the scenes, and let Xu Lei take the position for a few years.
* It can force Liu Qiangdong to step down as CEO, weaken his personal influence on JD.com, and remove the label he attached to JD.com, which can also make Yu Minhong feel the pain of New Oriental again, and can also make Yu Minhong step down.
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