This article is a youth car (I), a total of 2 episodes
What is a new energy vehicle?For our country, new energy vehicles are a lifeblood of industrial development, but for many businessmen, they are trying their best to gnaw on a bite of fat, such as Zotye, Faraday Future, and Sailin, which we talked about before. But looking back at the entire history of China's automobile development, their deception is only the younger brother of the younger brothers.
The real heavyweight is a trick that everyone knows is a deception, and he has played it into a genius who "woc won't be real", such a genius, there have only been two in the past forty years, Wang Hongcheng turned water into oil in the 80s, and Pang Qingnian in 2019 made hydrogen from water, and they were all used as car fuel, false new energy: burning electricity, real new energy: boiling water.
But compared with Wang Hongcheng, the impact of Pang Qingnian and his youth car on China's auto market is far more than this deception. In this article, let's talk about Pang Qingqing and his youth car empire.
Hello everyone, I'm Master Huang, everyone give a thumbs up, fasten your seatbelt and get your hand card, and we drive up to the second floor.
The originator of luxury coaches
Pang Qingqing was born in 1958, his family had no house and no land, let go of cattle, went up the mountain, modified the tractor, and doubled the speed per hour.
At the age of 21, he worked in a tape factory and became a well-known 10,000-yuan household. At the age of 28, this outstanding young man built the country's largest rubber factory in Pan'an County, the poorest county in Zhejiang, with an annual output of 15 million sets of permanent flying pigeon bicycles, all made by young people. Later, he set up a health care product factory and pushed sea buckthorn to the whole country, and the money was very large.
At this time, although the young man Pang was a little different in length, as soon as he wore a small shirt and tied a small tie, he was definitely a good young man praised by his mother-in-law today. Although the education level is only equivalent to that of a kindergarten student, and even the signature has to be done by the secretary, Pang Qingqing has a clear plan for his future, the nouveau riche is just a passing scene, and the industrialist is the direction. In 1993, Pang Qingqing packaged its industries into Zhejiang Hangtong Group, accumulating strength and looking for opportunities.
Pang Qingqing is a good young man who will look at the current situation, in the nineties, the new forces of car manufacturing around the country are surging, and their tire business is also ready to expand from two wheels to four wheels, but after the investigation, it was found that the expansion of the tire factory and the investment in the new vehicle factory are about the same, and the profitability is very differentPang Qingqing and the automotive field became acquainted, and the gears of fate began to turn.
So what kind of car to build?Or look at the current situation, in 1993, the Beijing-Tianjin-Tangzhou Expressway was opened to traffic, and the emerging concept of highway passenger transport attracted Pang Qingqing, who did the bus, and everything else was a basket. But compared with the industry he did before, the threshold for automobiles is much higher, Pang Young has no technology and no talent, and if he wants to enter the game, he can only shake people.
At this time, Beijing North Vehicle Factory took the lead in introducing the technology of Neoplan, the top luxury bus brand in East Germany, and established North Neoplan, although it is still there today, but the initial operation is really sparse. Pang Youth seized the opportunity to spend 1200 million yuan to acquire 70% of the shares of the North Automobile Factory, the two in Jinhua joint venture to establish the North Fulai Automobile Company, with the technology of the north to build buses.
But the technology in the north is not good, Pang Qingqing's technology is zero, and the two sides only sold 8 cars in four years of cooperation, and the quality is extremely poor, either rain leakage or wind leakage. Pang Qingqing stomped his heart and spent 9 million yuan to buy 30% of the shares in the hands of the North Automobile Factory, and North Fulai officially became an independent company, and soon changed its name to "Youth Automobile".
In 2000, Pang Qingqing further hooked up with Neoplan in Germany, and the two sides jointly established Jinhua Neoplan, and took Youth Neoplan as the brand, and launched as many as 71 models in just a few years.
At that time, Neoplan's products were the top in the world, and in the Chinese market at the beginning of the century, it belonged to the ...... of the kingMess into the Bronze Bureau. There are ** statistics, by 2008, more than 1.3 million yuan of luxury buses in China, youth accounted for 71%, more than 2 million yuan, young people almost round, Beijing Olympics 800 bus orders, youth cars accounted for 500,. It can be said that there is a warm pot hanging behind the buttocks, and there is a certain level.
How to understand this ratio?Although I don't know much about the field of passenger cars, when I was in school in Harbin, I took the bus home, and even in our small place, you can see the protruding Niopland, which is the king and dominates.
In those years, Pang Qingqing and his youth car were honored and beautiful, and even mistook Neoplan's technology and strength for their own, and they were a little inflated, and they wanted to continue to expand the results. It just so happened that in 2001, the German MAN Group acquired Neoplan, which is the real MAN who built trucks.
In 2004, Youth Auto naturally became the only comprehensive strategic partner of German MAN Trucks in China at that time, and established Youth Manka. Coincidentally, the English name of the youth car is youngman, and I found man, and I will become you when I grow up.
Pang Qingqing wants to borrow MAN's technology and use imported quality domestic products to replicate the success of luxury buses in the heavy truck market. But this time is different from the past, and regardless of the fact that MAN has cooperated with Shaanxi Automobile in China, the old manufacturers such as Jiefang, Dongfeng and Sinotruk will not agree. Young Manka slowly came to an embarrassing position, the cost performance is not as good as domestic production, it is not an import identity and can not enter the procurement list of large companies, and the sales volume is getting more and more pulled, until it finally disappears.
But the failure of the heavy truck did not have much of a blow to Pang Qingqing, because his main energy has been almost consumed by the car and the fraud.
The next story moves to the youth car (below).