Founded in 1938 by the Chinese Manufacturers' Association of Hong Kong, the annual Hong Kong International Industrial Export Fair ("Hong Kong Brands and Products Expo") has a history of more than 78 years, and the 24-day Hong Kong Brands and Products Expo attracts millions of Hong Kong citizens and overseas tourists every year. This year's Hong Kong Brands and Products Expo is the 57th edition, which will open on December 16, 2023 and last until January 8, 2024.
In order to strengthen tourism promotion for ordinary citizens and highlight the tourism image of various provinces and cities in the mainland, the Asia Tourism Exchange Center (hereinafter referred to as "Asia Tourism Center") has carefully prepared a themed booth based on Hong Kong's famous public transportation - "Ding Ding Che", which participated in this year's Hong Kong Brands and Products Expo.
Coming to the scene of the Hong Kong Brands and Products Expo in Victoria Park, the crowds are surging, and the river is endless, and in the promotion area of the No. 4 field, a dark green "Ding Ding Car" appeared in front of you, with booth number 4A19-20 and an area of 18 square meters. The double-decker tram-shaped booth was dominated by dark green background colors and promoted with the theme of "New Era, New Experience", with each window displaying the famous tourist attractions of a province and city in the mainland, and even the interior of the carriage was printed with exquisite high-speed rail route maps and tourist attractions**. Panda family" 4 panda mascots dressed as ice and snow athletes, astronauts and other identities, are set in the front of the car eye-catching position, vividly show the development achievements of our country in recent years, the vehicle realistically set up the upper door, lower door, steering wheel and headlights, the overall color is bright and brisk, leaving a deep impression.
According to Zhang Dong, director of the Asian Travel Center, the design of the booth in the shape of "Ding Ding Car" is to use this well-known local means of transportation to emotionally shorten the distance with the citizens and make the publicity and promotion more down-to-earth. Just like the real "Ding Ding Che", the "passengers" queued up from the back door to scan the QR code to follow the Facebook, YouTube, and Instagram pages of the center to get on the bus, enjoy the tourist attraction map and route map in the carriage, and then orderly walk to the front counter to receive a variety of exquisite tourism promotional materials and small souvenirs, and get off at the front door.
According to the observation of the on-site staff, the tourism promotional materials of the northwest and southwest regions, which are far away from Hong Kong and Macao, are also very popular, and the Silk Road, ethnic minority customs, the land of abundance, Bashu culture, and the Qinghai-Tibet Plateau show the unique charm to the audience. Many citizens received promotional materials from popular tourist cities such as Beijing, Shanghai, Hangzhou, and Wuhan. A lady who came to the scene said that as soon as she entered the scene, she was attracted by the "Ding Ding car" in front of her, and queued for more than ten minutes before getting on the bus.
It is getting late, "Ding Ding Car" is still attracting a lot of visitors to "scan the code, get on the bus", receive tourism promotional materials and small souvenirs, adults have taken pictures, and children are in front of the steering wheel to experience the fun of "Ding Ding Car Driver", in the past few days, the social ** page of the Asian Travel Center has accumulated more than 8,000 likes, tracks, and subscriptions.
It is expected that in the rest of the exhibition period, more and more Hong Kong citizens and tourists will board this "Ding Ding Car" bound for all parts of the motherland, carrying the praise of citizens and tourists, this "Ding Ding Car" will run to the next stop: the "Happy New Year" event in the Year of the Dragon.
Editor-in-charge:Gou Xiaoqing.