On December 11, the world's leading mobile market evaluation agency DataAI released the November 2023 China Game Manufacturers' App Overseas Revenue Rankings, led by Century Huatong (SZ.).002602) The popular mobile game "Whiteout Survival" ("Frost Apocalypse") created by Diandian Interactive increased its revenue by 5% again in November, ranking from 3rd to 2nd, once again refreshing the upper limit of SLG category products.
Since its launch in February this year, this popular mobile game has accumulated more than 20 million**, and its revenue has achieved month-on-month growth almost every month. Since October, the game has been ranked in the top 10 best-selling iOS games in the United States for nearly three consecutive months, and the ranking is still rising.
"Frost" has been ranked in the top 10 of the iOS best-selling list in the United States for 3 consecutive months
According to AppGrowing's data, the game has increased its investment in buying since June, and with the gameplay design that integrates simulation management + RPG + SLG, as well as the difference in buying strategy brought about by the theme painting style, the product's ranking on the iOS free list in the United States quickly entered the TOP30 from outside the top 100. Since then, the product has entered a phase of inertial growth, and even though the total number of ads for the game has decreased since August, its ranking on the free list has remained stable, and its ranking on the best-selling list has continued to grow.
"Frost" advertising data, appgrowing statistics.
Whiteout Survival has been able to maintain continuous and stable growth, on the one hand, because it has a unique ice and snow generation theme, which has seized the opportunity in this market. On the other hand, because the game maintains the cok-like architecture, and even emphasizes more on the benefits of map exploration, adding RPG and other elements to ensure the thickness of cultivation, at the same time, the experience of "simulation management" related gameplay is still very high after players leave the novice period, which also improves the problem that traditional SLG games are too monotonous in the wasteland development stage or the later grass planting stage to a certain extent, and can greatly allow more "simulation management" enthusiasts to remain.
According to third-party data, thanks to the optimization of gameplay, its user retention data has reached 51% of the next day and 22% of the 7-day retention, which is already very good among similar products.
The third-party user retention data is coming to an end in 2023, and the number of SLG mobile games is expected to exceed 700 million times this year, a significant increase of 23 percent year-on-year5%。in dataAccording to the "SLG Game Market Insights Report" released by AI, 76 percent of the overall consumer spend on strategy games in 20234% from the SLG category. As the brightest new star of the SLG track in 2023, "Whiteout Survival" has successfully put Diandian Interactive in the spotlight on the international stage. Whether this manufacturer can continue its excellent performance in the new year may depend on its next actions. It is reported that they are developing new products covering multiple categories such as simulated management, open world RPG, placement cards, team RPG, fusion SLG and so on, and with more new products gradually launched in the future, I believe it will continue to bring considerable performance growth to Century Huatong.