After Dong Yuhui was promised "** Houlu", the remarks of "civilian hero victory" flooded the Internet!
Undoubtedly, in the eyes of many people, Dong Yuhui won.
But it wasn't until "Friends" resounded in the live broadcast room that Dong Yuhui bowed his hand and everyone understood that this matter was the real dust settled.
Immediately afterwards, the entry of "Dong Yuhui de-huihua" rushed to the hot search.
Although Dong Yuhui repeatedly emphasized that he did not leave Dongfang Selection, independent studios will still insist on selling a large number of agricultural products, and there are still different opinions on the Internet.
Look back at the "small composition" turmoil.
From Dongfang Selection's claim that copywriting is a team creation, to Dongfang Selection's CEO Sun Dongxu's first response, pointing to the extreme view is a praising of Dong Yuhui.
From Yu Minhong's call for everyone to express their views rationally, to Sun Dongxu's revelation of Dong Yuhui's salary.
From Dong Yuhui's revision of his signature, to Dongfang's selection of anchor Tianquan, the live broadcast room was out of shape.
During this period, the situation got out of control several times.
With the development of events, Dongfang Selection lost 120,000 fans in 4 days, and the stock price was nearly 20% in 3 days.
Regardless of whether the "small composition" incident happened by accident or has been planned for a long time, it is a crisis for Dongfang Selection.
Originally, this crisis could have been easily resolved, but due to Sun Dongxu's improper handling and anchor Tianquan's emotional out-of-control, coupled with many remarks from the outside world, things became out of control.
At that time, everyone was waiting and wondering, and they all wanted to know how Dongfang Selection would break the game.
As the founder of Oriental Selection, Yu Minhong apologized many times after the "Small Composition" turmoil.
Hold your posture as low as you want.
What is even more admirable is that he finally turned the situation around with only one move, that is, "retreat as advance".
As long as you pay attention, you will know that the anchor Tianquan's emotions are out of control, which directly pushes the "small composition" turmoil to a new node.
At the moment of life and death, Yu Minhong did 4 things.
First: Announced the suspension of the broadcast for one day, and showed weakness in hiding it
When the anchor Tianquan was out of control, he mocked netizens in the live broadcast room: "You can't afford this egg yolk crisp ...... a day's salary."”
Does it sound familiar?
That's right, with Li Jiaqi's "After so many years, has the salary risen, have you worked seriously?"."It's the same.
This kind of angry consumer attack is stupid.
What's more, it's in the middle of the day.
Yu Minhong's great thing is that as soon as doubts arose on the Internet, he immediately announced that Dongfang Selection would be suspended for one day, and said that he was "thinking about it behind closed doors".
Originally, netizens were still indignant, but everyone stopped broadcasting for a day, and after thinking about it behind closed doors, what else can everyone say?
In this way, the ** crisis caused by the anchor's Tianquan was easily resolved.
Second: push Sun Dongxu's "sacrificial flag" and calm down**
For Sun Dongxu, Yu Minhong was maintained at the beginning.
He even used "young and energetic to do things, but not mellow enough" to defend Sun Dongxu.
Seeing that the turmoil is getting worse, Dongfang Selection announced the removal of Sun Dongxu Dongxu Dongxuan as executive director and CEO.
To tell the truth, judging from Sun Dongxu's words and deeds after the "small composition" turmoil, he was not unjustly removed from his position as executive director and CEO.
But after all, he was not the one who started it.
What's even more incredible is that from being maintained to being "sacrificed to the flag", it took less than a week before and after, and the speed of change is really amazing.
In the final analysis, someone has to come out to "carry the matter".
The coffee position and qualifications that caused trouble are not enough, and even if he comes forward, it will be difficult to calm the anger, but Sun Dongxu is different.
He is an executive of Dongfang Selection, and Dong Yuhui's supporters have a lot of criticism about him.
No matter how you look at it, he is the best person to "carry things", so he has become "cannon fodder".
However, Sun Dongxu, the "cannon fodder", is still quite worthwhile, because after he was "sacrificed to the flag", he effectively calmed down**.
Third: pull Dong Yuhui live broadcast to create an atmosphere
* It's settled, how can the relationship be mended?There is also a way for Oriental selection.
Yu Minhong pulled Dong Yuhui to broadcast live together.
In the live broadcast room, it didn't matter if Yu Minhong said much, Dong Yuhui directly began to clarify some rumors, and swore that he would continue to stay in Dongfang Selection.
Speaking of emotion, Dong Yuhui choked up for a while.
He said: "Even if I really don't work and leave Dongfang Selection in the future, I hope that Dongfang Selection will be good, and I don't want to see my hard work ruined." If my existence can be selected for Dongfang, I will exist, and if my existence cannot make Dongfang select well, Mr. Yu will adjust it for me. ”
After saying this, Dong Yuhui also apologized in public.
admit that about the "small essay" incident, I didn't handle it well enough.
What could be more convincing than for the person concerned to speak out in person?
After Yu Minhong and Dong Yuhui broadcast live in the same frame, many people believed that Dongfang Selection attached importance to Dong Yuhui and the opinions of fans, which directly improved the favorability.
Fourth: Xu Dong is "** Houlu" to save people's hearts
If the first three things are just foreshadowing, then the last one is powerful.
*As soon as it subsided, Oriental Selection immediately announced Dong Yuhui's new identity: Senior Partner of Oriental Selection, Cultural Assistant to the Chairman of New Oriental Education and Technology Group, and Vice President of New Oriental Cultural Tourism Group.
At the same time, Yu Minhong also said that he would set up an independent studio for Dong Yuhui and open a separate account and live broadcast room. He said that this is an independent platform and independent IP, and at the same time, the income is included in Dongfang Selection to ensure the interests of Dongfang Selection shareholders, "If Yuhui leaves Dongfang Selection, the ownership of the account will belong to him." ”
This news made Dong Yuhui's supporters extremely excited, cheering Dong Yuhui for "becoming an official and becoming a knight" and ushering in a "victory".
After Yu Minhong's operation, the popularity of the Oriental Selection account rebounded rapidly.
After all, in the eyes of many people, being able to be promoted is a good thing for Dong Yuhui, but they ignore the key.
Dong Yuhui is a super popular anchor with tens of millions of fans, and he is already familiar with the current live broadcast field, and opening a new account means that everything has to start from scratch.
It cannot be ruled out that this is Dong Yuhui's idea, and it is not ruled out that Yu Minhong believes in Dong Yuhui's ability.
But no matter how you look at it, Dong Yuhui is good at continuing to maintain the status quo.
You know, the dividends of traffic are fleeting.
Open up new accounts and fields, Dong Yuhui's traffic value will decline rapidly, and it is unknown whether he can climb to the peak again.
In other words, his promotion comes with risk.
Judging from the current situation, no matter whether the previous rumors are true or false, Dongfang's selection of "de-Dong Yuhui" has become a fact.
What is touching is that from beginning to end, Yu Minhong, the helmsman, has maintained a low profile.
He has a high degree of forbearance and pattern, and he did not rush forward at the critical moment, but made the most advantageous choice.
It was his retreat that allowed Dongfang Selection to successfully tide over the crisis.
As for whether Dong Yuhui will eventually become an outcast, it is currently unknown, what can be known is that what awaits him is definitely a tough battle.
I hope that this legendary Internet celebrity anchor can withstand the pressure and create brilliance!
The pictures in the article are all from the Internet, if there is any infringement, please contact us to delete it by private message!）