What are the new ways to play in the future of tourism?This document gives the answer

Mondo games Updated on 2024-01-22

A unique performance that allows the audience to break the boundaries with the actors and enter the world of the play.

A quaint neighborhood that allows people to "travel" into a period of history.

From night tours such as Jinjiang Night Tour and Datang Sleepless City, to wonderful performances such as "See Pingyao Again" and "Meet Dayong", they all make full use of cutting-edge technologies such as 5G, virtual reality, artificial intelligence and the metaverse to provide tourists with a rich and immersive travel experience.

At present, immersive experiences are only part of the new trend of cultural tourism. Continuous advancements in technology are driving unprecedented innovation in the cultural tourism industry.

So, what are the new trends in the cultural tourism industry in the future?What are the new ways to play when we go out to travel?Let's interpret the policy together and look to the future!

Have a good time: Enrich the supply of high-quality tourism

Recently, in order to further unleash the potential of tourism consumption and promote the high-quality development of the tourism industry, the Ministry of Culture and Tourism has formulated the "Domestic Tourism Promotion Plan (2023-2025)" (hereinafter referred to as the "Plan").

The plan clearly states that by 2025, the scale of the domestic tourism market will maintain reasonable growth, and the quality will be further improved.

The plan proposes to enrich the supply of high-quality tourism and provide more new ways to play cultural tourism from the following three aspects

Innovate the tourism product system

According to the needs of different groups, we will launch more distinctive tourism products and tourism routes that meet the needs of the market, and develop experiential and interactive tourism projectsEfforts will be made to promote new tourism products such as research, silver, ice and snow, ocean, cruise, exploration, stargazing, summer and cold escape, and city walking.

Create a high-quality tourist destination

Build a number of world-class tourist attractions and resorts rich in cultural heritage;Create a number of national-level tourism and leisure cities and neighborhoods with distinctive cultural characteristics;Guide and promote the construction of national 5A-level tourist attractions and national tourist resorts;A number of national rural tourism key villages and towns, rural tourism clusters, and international rural tourism destinations have been launched.

Promote the orderly development of new forms of tourism

Promote "tourism +" and "+ tourism", and promote the deep integration of tourism and culture, sports, agriculture, transportation, commerce, industry, aerospace and other fieldsBuild a demonstration zone for the integrated development of national cultural industry and tourism industry, and create a new tourism consumption destination;Cultivate new formats for the integrated development of culture, sports, tourism, culture, business and tourism, and create brand projects of "traveling with the event" and "traveling with food".Promote the construction of a number of intangible cultural heritage characteristic scenic spots and national intangible cultural heritage experience bases.

Convenient to play: Improve the travel experience

In recent years, China's cultural tourism industry has achieved vigorous development, but there are still some problems, such as unreasonable design of tourist routes, inconvenient public transportation, and imperfect public information.

In order to improve the tourism experience, it is necessary to take a series of measures to optimize tourism consumption services and promote the construction of platform carriers. Improving the efficiency of public services is a crucial part.

In order to improve the efficiency of public services, on the one hand, the plan clearly states that it is necessary to speed up the construction of tourism infrastructure, support all localities to increase investment in tourism infrastructure, and further improve tourism service centers (consultation centers), tourism distribution centers, tourism public service information platforms, tourism toilets and other tourism public service facilities.

On the other hand, the plan also makes it clear that it is necessary to improve the level of public services, optimize the layout of online and offline tourism public information services, and strengthen the integration of tourism public information service resourcesStrengthen tourism services to benefit the people and facilitate the people, vigorously promote the digital development of museums and other cultural and museum venues, and accelerate the integration of online and offline services.

New cultural tourism, new opportunities

According to the interpretation of the above documents, we can ** that there will be many new trends in the future development of cultural tourism. With the innovation and development of emerging technologies such as AI models, big data, and the Internet of Things, the digital upgrade of the cultural tourism industry has become an inevitable trend.

The digital upgrade of cultural tourism is inseparable from the construction of new infrastructure. The new infrastructure will accelerate the comprehensive construction of 5G base stations in scenic spots to ensure full network coverage of scenic spots, hotels, cultural and museum venues, etc.

At the same time, the new infrastructure will also actively promote the construction of digital infrastructure of hardware and software such as big data centers in tourist attractions, unmanned retail smart stores, and unmanned patrol vehicles.

The construction of these infrastructures will lay a solid foundation for the digital development of the cultural tourism industry and provide unlimited possibilities for future innovation and development.

There is no doubt that the "new infrastructure" provides new opportunities for the rapid development of the cultural tourism industry towards digitalization, networking and intelligence.

In the future, all localities should seize this new opportunity, introduce relevant policies, give full play to innovative thinking, combine the cultural tourism industry with urban development, old city transformation, and smart city construction, and promote the upgrading and high-quality development of the cultural tourism industry structure.

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