Dear pet owners, have you ever thought that when we choose all kinds of cat food and ** in the supermarket or online pet food area, our choice is actually quietly leading a pet food revolution?
That's right, while we're busy shopping for the best food for our furry friends, the pet food industry has changed dramatically before we know it.
The new trend in pet food: When your furry child also starts eating snake meat and insectsWhat you may not know is that the consumer revolution in the food and beverage industry has spilled over into the pet food sector.
Our consumption Xi are changing the future of pet food. Just like our own diet, we want our pets to eat healthy and varied. This shift in consumer trends has prompted pet food manufacturers to move from:Raw material procurement to packaging production lineA complete rethink of their processes and products.
Pet food is no longer a single recipe, but contains a variety of vegetables, meats and even novelty ingredients such as insects, ostrich and snake meat.
While petfoodie reminds parents that the rise of some non-traditional ingredients (such as insects, ostrich meat and snake meat) in developed pet countries offers new nutritional options, Pie believes that manufacturers need to undergo rigorous nutrition and safety assessments before they can be introduced to pets.It's not just delicious, safety is our first promise to our furry childrenIn the pet food industry,Safety and qualityhas become a central concern. The implementation of the Food Safety and Modernization Act in the United States, one of the developed pet food countries, requires pet food manufacturers to develop a strict food safety plan to prevent food safety incidents and ensure the safety and quality of pet food. This regulation not only imposes more stringent requirements on manufacturers, but also drives higher standards across the industry.And is this "heterogeneous" raw material really better than the current traditional raw materials?Or is it a marketing gimmick?
Faced with the growing trend of raw food, pet food producers face new challenges. As uncooked meat can carry microorganisms, it increases food safety risks. For this reason, some manufacturers have begun to explore the use of itNatural antiseptic solution, such as vinegar and smoke, these substances are effective in reducing microbial activity and extending the shelf life of products while maintaining the natural and nutritional value of food.
In addition, the pet food industry is constantly researching and developing new processing technologies to improve food safety. For example,High Pressure Processing (HPP) technologyIt can kill bacteria in food without using high temperatures, preserving the nutrition and flavor of food. The application of these technologies not only improves the safety standards of pet food, but also meets consumer demand for high-quality, healthy pet food.
It's no longer just food, it's a fresh revolution in the pet food industryIn the pet food industry,"Fresh"with"Health"has become the dominant trend. Petfoodie., which focuses on research and insight into the pet food industrycn) found in consumer researchToday's pet owners prefer to choose fresh, unfrozen meats and vegetables for their pets. This trend reflects the growing consumer concern for pet nutrition and health.
As the demand for fresh ingredients increases, pet food production and storage methods are adapting to this change. Refrigeration technologyBecome a critical link in pet food production to maintain the freshness and nutritional value of food. The production of fresh pet food requires not only strict temperature control, but also efficient logistics systems to ensure that the food remains fresh from production to consumer.
In addition, to meet the demand for fresh pet food, producers are also exploring more innovative processing methods. For example,Freeze-drying technologyIt is able to extend the shelf life of food without adding preservatives, while preserving the nutrients and natural flavor of the food.
However, Pie reminds parents that special food may be required for some special pets, such as pets with specific health conditions.In the face of challenges, a wave of automation and innovation in pet food productionIn the pet food industry, in the face of changing market demands and increasingly stringent regulationsAutomation and innovationhas become the key. To adapt to these challenges, pet food manufacturers are actively introducing advanced technologies, such as automated packaging lines and track and trace systems, to improve production efficiency and reduce food safety risks. The application of automation and innovative technologies not only improves the efficiency and safety of pet food production, but also supports the growing market demand.
It's worth mentioning that these technologies can also help make this happenSustainable production and reduced environmental impactThis is also one of the focuses of the current pet food industry.
The application of automation technology has not only improvedProductivityIt also reduces the potential for human error, which reduces the risk of food recalls. For example, an automated packaging line ensures hygiene and consistency throughout the packaging process for pet food, while a track & trace system provides quick and accurate product tracking, ensuring a quick response in the event of a food safety issue.
Dear pet owners, when we are picking out food for our furry children, we are also voting for the future of the pet food industry. Our choices are not only impacting the health of pets, but also driving progress across the industry.
Our pets are not only our friends, but also our family members, and their health and well-being are equally important.
Let's pay attention to the quality of pet food, choose the best for our furry children, and also contribute to the healthy development of this industry!
Pet marketing plus meals
Say goodbye to traditional routines, how pet brands can conquer pet owners in the entire community with emotional marketingIn this competitive era, every pet brand is looking for recognition and memory points that stand out from the rest.
How to touch the heartstrings of pet owners and become their first choice?We believe that the key is not the number of ads, but the emotion and understanding that is delivered.
Imagine when your pet products are not just items on store shelves, but part of every corner of the community, pet owners will no longer be passive observers, but active participants in the brand story.
The marketing of pet brands in the physical community should be an emotional resonance and a common recognition of the concept of scientific pet raising. By hosting interactive events in the community, providing expert pet knowledge and building connections between pet owners, brands are not only selling products, but also conveying a way of life of care and understanding.
petfoodieRelying on the empowerment of media giants, we help pet companies in the pet circle (pet food, pet supplies, pet hospitals, etc.).Take you into the life circle of pet owners and furry babies within 100 meters
We don't just put ads around every corner, but through clever marketing campaigns and even product distribution solutions, we make your pet brand take root in the hearts of every pet lover.
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Dr. An is an expert in pet nutrition and veterinary medicine, and has studied at China Agricultural University, the University Xi of Wisconsin, and Cornell University in the United States, focusing on clinical medicine and nutrition in small animals. He loves to write and hopes to provide pet parents with the latest and most effective reference and advice through insightful content sharing (new research, new discoveries and new trends in the field of pets in the world) to improve the welfare of their furry children.
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