It is already well known that the difficulty of operating outlets has increased. It is not uncommon for couriers to resign and transfer outlets, and recently there have even been express outlets that have been directly suspended. Although the points of difficulty in the operation of the outlets may be different, they areIt is impossible to avoid the three mountains of uncontrollable delivery costs, high assessment fines, and task indicators that cannot be caught up。Under the weight of these three mountains, countless express outlets are miserable, but they are powerless to change, and they don't know what the way out is.
When we talk about the cost of delivery, we are actually talking about a relative concept. If there are two pieces per ticket, then even if the delivery cost is one, it is not high. However, after years of market competition, the express delivery ** has been continuously compressed, and the distribution fee that the outlets can get has naturally dropped again and again. In this way, cost control is very important, but sometimes, the cost control is not due to the outlets themselves.
The loss of salesmen is serious, and it is difficult to employ people
Although the receipt of express delivery is constantly compressed, and the delivery cost is also decreasing, but after so many years, the living cost of the courier itself is constantly increasing, which will inevitably lead to an increase in the cost of employment in outlets.
But in fact, the employment cost of the current outlets has been compressed. Behind the salesman's seemingly good income is the exponential increase in the volume of deliveries, the year-round holiday, no social security, and complicated assessment fines. These make the job of courier extremely cost-effective, and outlets will naturally face frequent loss of salesmen and recruitment difficulties.
The working hours of the couriers themselves are very saturated, coupled with the fact that there are phased peaks in the volume of express business, and the couriers are unstableIt breeds the demand for distribution, which is much higher than the distribution fee income, which undoubtedly further increases the employment cost of the outlets
Many branch owners said that I also want the couriers to rest more and give them social security, but the profits are only so thin, and they are not making money yet, how can I do it?
It can be said that if the salesman can achieve two days off, social security, and an eight-hour work system, then either the outlet loses money and no one does the outlet;Either the salesman's income has shrunk significantly, and the unattractive job will be left unfilled.
Vehicle requirements are constantly increasing
For the end of the delivery, the electric tricycle can be said to assume an irreplaceable role, but from a very early on, many cities in China have banned and restricted electric tricycles on the road, so the express electric tricycle has been in an embarrassing situation.
This year, more than 300 cities across the country have issued new regulations on the management of express electric tricycles. Although the starting point of the regulations is good, by raising standards and strengthening supervision, the express tricycle is given a "legal and compliant" status. However, this is undoubtedly a lot of pressure on outlets whose profit per ticket is calculated in gross or even cents.
The first is the high cost of vehicle replacement. The new regulations put forward new requirements for the standard of express electric tricycles, and most of the outlets previously purchased electric tricycles are not in line with the requirements of the new regulations, can only buy new cars in large quantities, and an electric tricycle that meets the standards needs to be thousands larger, and all the replacement is undoubtedly a lot of money.
And the new regulations stipulate that driving an electric tricycle must obtain a driver's license, which also puts a lot of pressure on outlets and couriers. The driver's license registration fee itself is a large expense, generally ranging from 1,000 to 2,000 yuan；And for couriers who work almost all year round,It is also difficult to squeeze the time to get a driver's license in the past month；But the hardest partThose old couriers, they have a limited level of education, and it is difficult for them to pass subject one, should they still be eliminated like this if they are still a family and willing to work hard?
And in order to comply with the new regulations,For newly recruited couriers, the bar can only be raised, must hold a D driver's license, itself is difficult to employ people in the express delivery industry, people are even more difficult to recruit.
High assessment fines
The high assessment fines can be said to be a pain point for almost all outlets. Every day, it is not so much how much you earn and spend, but how much you are fined. But in fact, the service quality assessment fine can be said to be the "general trend".
On the one hand, in fact, the express delivery industry and people's livelihood are closely related. The society is constantly developing, people's living standards are constantly improving, and the service requirements for the service industry are also constantly improving, which also produces new requirements for the entire express delivery industry.
On the other hand, the market competition in the express delivery industry has gradually transitioned from the incremental era to the stock era. Now is no longer the time to leverage the market alone.
Many branch owners themselves have said that you may start with a price difference of two cents to bring customers, but after a long timeCustomers are most concerned about the quality of the express service, not the spreadAfter all, for e-commerce merchants, the reduction of store logistics scores is a greater loss for them.
In this context, it is not surprising that major express brands have upgraded their servicesImprove the timeliness, reduce damage, push the door, and solve complaints
It's just that the express company wants to improve the quality of service and enhance the brand reputation, but is not willing to pay for it, but relies on the sword of "punishment" to put the burden on the outlets and salesmen. False receipt fines, malicious complaints (private compensation), and KPI fines have made countless outlet owners and couriers complain.
Metrics for tasks that can't catch up
The development of domestic e-commerce has been very mature today, and it has also passed a period of rapid development. In addition, in today's economic downturn, many consumers have chosen to downgrade their consumption, and it is difficult for e-commerce consumption to grow significantly through stimulation, which can also be seen from the battle of major e-commerce companies on Double 11 this year.
This makes it difficult to develop the express delivery industry market, which is highly dependent on e-commerce. There is no vast new market to be explored, and express companies are like squeezing water in a sponge to find ways to squeeze the market.
Originally, the target of receiving mail was mainly aimed at the outlets in the grain-producing areas, but now it is "treated equally".Regardless of whether it is a grain-producing area or a non-grain-producing area, what is the market environment, and all outlets are backed by the receiving task indicators. Originally, non-grain-producing areas only needed to do a good job in delivery services, but now they have to pay attention to service quality and try their best to open up the already small market.
Can't do it?If you can't find a way to complete it, you will either bear the higher cost of receiving the mail, bear the wasted storage fee, or even greatly reduce the revenue of the delivery outlet by directly linking it to the delivery fee.
So what if it works?It seems to be even more "miserable" when it is finished. Today you have a thousand tasks, and if you complete them, tomorrow you will have a thousand tasks.
Second, the day after tomorrow is 1,008, the more you complete, the higher the index, and the "completion" becomes "incomplete", and if you don't pay attention to it, you may be in a situation of "more tired, but the fine is higher".
Other industries may be the harder they work, the luckier, but the more "unlucky" the harder the express outlets under such a policy.
The uncontrollable delivery costs, high assessment fines, and task indicators that cannot be caught up are the three mountains faced by express delivery outlets, and they are also the epitome of the development status of the express delivery industry, and they are also important aspects that express companies need to pay attention to and consider when formulating policies.
After all, the development of express companies is closely related to the survival of grassroots outlets, if the survival of outlets and salesmen can not be guaranteed, who will open up the market, who will provide better services to customers?