In the world of digital marketing, traffic and conversion rate are two very important metrics. Traffic is often considered a key success factor for a marketing campaign, while conversion rate is a key metric for achieving business goals. When we consider which is more important, the answer is not so simple.
What is Traffic?
Traffic refers to the number of people who visit** or a marketing campaign. These people may have accessed the event through search engines, social, advertising, or other means. Traffic is often a key metric for digital marketing campaigns, as it helps us understand the audience size of the event or campaign and provides us with more leads. Traffic can also help us understand which channels are most effective and what we need to improve to make your campaign more engaging.
Pros: Traffic helps us understand the audience size of our event and gives us more leads. Traffic can also help us understand which channels are most effective and what we need to improve to make your campaign more engaging.
Cons: Traffic alone doesn't mean success. If those visitors don't convert into customers or take other meaningful actions, then the traffic doesn't make sense. Also, if the traffic comes from the wrong audience or irrelevant channels, then it won't have any impact on the business either.