A few days ago, NetEase's "Egg Boy Party" officially announced a news: Egg Boy Party has a total of 500 million users.
The message is not many words, but it is very shocking.
500 million users is an extremely rare figure even in the entire gaming industry, compared to the current total number of game users in China at 6With 6.8 billion, the number of users of "Egg Boy Party" is a bit incredible.
What's even more outrageous is that although the mobile game with this user level is not only "Egg Boy Party".But "Egg Boy Party" only took 560 days, that is, about a year and a half, to achieve growth from zero to 500 million.
For example, Clash of Clans, but it took 10 years to reach 500 million**.
Before this, many people knew that "Egg Boy Party" was very popular, but they didn't have a clear understanding of how popular it was, and they only felt that it was a "bit childish game" Now it seems that it can be called a national game.
For example, the first time I realized that it was popular was when I returned to my hometown for the Chinese New Year this year.
When I got home that time, I asked my niece if she had been playing any mobile games lately, and she blurted out: "Egg Boy Party"!
This situation is not an isolated case, and there were many poor friends in the message area before because of the Amway of their relatives and children.
On the ** platform, there are many similar examples, for example, there is a blogger named "Representing the Sun 8 88" on a certain sound, a 40-year-old mother, in order to support her children's preferences, playing egg waffles with her.
At first, the mother's operation seemed clumsy, and she didn't even know how to jump through some of the most basic obstacles.
However, she didn't give up because of this, and practiced hard for hours every day, and her proficiency improved visibly, and even some new maps that she had never played before could run silky.
It is not uncommon for parents and children to play games together like this among parents born in the 80s and 90s, but there are a lot of people who play "Egg Boy Party", and I have seen many such parents on Douyin alone.
Because "Egg Boy Party" is a family-oriented party game, first of all, it has a very low threshold for getting started, you just need to keep running and jumping, even parents and children who have never played the game can quickly get started.
Most maps do not look at hand speed or reaction, giving children and parents an equal starting line, and also giving them a space to communicate on an equal footing, eliminating the gap caused by age and identity.
And the ** painting style of the egg boy is very cute and joyful, and it is easier to be accepted by people of all ages, and it has become a natural thing for parents to be willing to play with their children.
"Egg Boy Party" is not only loved by the parent-child circle, but it is still popular among young people, and groups like female college students and game editor enthusiasts are the real main force of this game.
For example, on Douyin, the topic of "Egg Girl" is as high as 11.8 billion, and the super high degree of topic has made Egg Girl a kind of crowd label symbol comparable to Li Jiaqi's girl. They uphold the tenet of no matter how old they are, long live cuteness, and look forward to "bringing home" every cute egg boy
If you're not one of them, there's also a very easy way to take a look around the offline toy store and see what's on the counter.
For example, in recent years, the popular Bubble Mart, Xingdelu, and Loopy have all taken turns to occupy the C position of trendy toy stores and are sought after by girls.
And now the most conspicuous position on the counter is the egg waffles of "Egg Boy Party", and they even have their own exclusive shelves.
These egg boys are surrounded by world-famous IPs such as Pokémon, Sanrio, and Disney, which shows that the egg boy has quietly become the top idol in the young group.
Young people are very social when playing games, so a new pop culture has slowly evolved in this group - egg pairing.
For example, on the small sweet potato, you can see a lot of people looking for "egg pairs", the so-called "xx partners" are people who do something together, and the meaning of "egg pairs" is obvious.
The same is true on Weibo, as long as it is social**, you can always occasionally scratch a post looking for an "egg partner".
However, finding a partner online is an exclusive channel for social terrorists, and offline egg boy gatherings on various university campuses are the home of e-people.
Even the official "Egg Boy Party" was influenced by the "Egg Pair" culture, and specifically named the event celebrating the achievement of 500 million players "Egg Boy Festival".
In my opinion,Another important reason why Egg Boy Party has been able to take the country by storm in a short period of time is that it provides players with a completely different emotional value than previous games.
In the popular mobile games in the past, under the competition mechanism, players are constantly chasing victory and comparing ranks.
If you want to win in a row after victory, and want to go up after you score points, in such a state of mind, even if your friends open the black, you will occasionally feel pressure and even quarrel.
But Eggboy is different, its game mechanics dilute the competitiveness, and when you are in a multiplayer team, as long as one person in the team runs in front, the other teammates can teleport to his side together.
In such a game environment, the technical gap between players can be weakened to the greatest extent, and there will be no quarrels about "food is the original sin".
What's even more rare is that "Egg Boy Party" is more like a utopia for players who can get away from reality and realize their dreams.
Here, players can not only play with family and friends, but also meet many like-minded friends, and the social atmosphere is both relaxed and harmonious.
Even if you don't play ranking, don't play leisure pictures, and ask a few friends to run around and do something silly in the square.
They don't even need to be friends, there is always a special tacit understanding between the egg boy players, who are attracted to each other like stand-in messengers.
This tacit understanding is the key foundation of the harmonious social atmosphere of "Egg Boy Party".
Usually when I am in a certain audio brush game**,I can often see the message area below** arguing about a certain issue。
Egg Boy Party" related**The following message, players are more communicating with each other with real feelings, and there is not so much anger.
In today's Internet environment, this kind of atmosphere is even more rare.
In addition, the game also provides players with an opportunity to realize their self-worth and be recognized.
The biggest difference between Egg Boy Party and previous party games is that it has a self-created map feature, where players can use their imagination to create their own maps.
For example, a game blogger that Xiaofa particularly likes to watch;Pig and Mi Pig, they are a couple in reality, when they didn't score in the rankings before, they tried to play a more casual park mode, and with the curiosity of the combination of various elements of the custom map, they also became the map author.
There are no restrictions on the self-built map of Egg Boy Party, and players can not only do competition maps, but also pure landscape maps, puzzle maps, narrative maps and other types, and a hundred flowers bloom.
For example, Pigmi once made a picture and drew the IDs of several of her egg pairs on the carpet of the Christmas map, and once built a warm-colored coffee hut full of pink tulips, inviting friends to come here and take a photo with "Happy 2023" in the background by candlelight.
For a map creator, the greatest sense of accomplishment is when the player discovers the various ingenuity and ideas hidden by the author in the map.
Gradually, Piggy and Mi Pig's work slowly gained recognition from the players, and they found that they could not chase the pinnacle stage in Egg Boy as beforeIt is happier to be able to make more people happy through the map you make than to score points yourself.
In a live broadcast, a fan of Mizhu asked him to run a self-created map, and at the end, Mizhu opened the door and found that the two walls behind the door were full of blessings collected from fans by the map designer, blessings for him and Zhumi.
This is a map created especially for the two of them, and it is the best gift that fans can give them.
This is a kind of understanding and resonance from strangers, and it is also an emotional connection between creators and users through time and space, which originates from the virtual egg boy world, but really exists in the hearts of each of them.
There is also a creator named Brown Bear, who had a dream of making his own game when he was a child.
But in the end, his work has nothing to do with the game, but fortunately, the editor of the egg boy workshop is simple and clear, and the degree of freedom is also very high, giving him the opportunity to "save the country with curves".
Later, Brown Bear became a full-time daddy, and he was out of control when he accidentally came into contact with Egg Boy. Create maps, hone your skills...Not long ago, I signed a contract to become a full-time creator, and I can cooperate with the official to get a lot of stable income.
Among the vast number of egg boy players, there are many more stories like this.
I once saw a message on the Internet, "The biggest meaning of this game is these cute egg boys".
Whether it is a creator or a player, they can find their own unique value and sense of belonging with the help of Egg Boy, and their efforts are also making Egg Boy better and better, the two are like friends, achieving each other and connecting more and more closely.
The secret to the success of "Egg Boy Party" is actually very simple, the core is only two words, pure.
It is a pure "game" that returns to the "essence of the game is to bring joy" and gives everyone the freedom to do what they want in it.
And this is a nirvana that can be "all-in-one" regardless of men, women and children.