Since last year, "exhibition-style socializing" has become a new hobby for young people. All kinds of art museums and museums not only have high quality and low prices, but also have the excellent "characteristics" of being warm in winter and cool in summer. Invite a few like-minded friends to visit the exhibition together, and your needs such as socializing, check-in, cultural and creative shopping can be met in one stop. No, the tea industry, which understands young people best, has also quickly joined the ranks of "watching exhibitions" and "holding exhibitions". Recently,Bawang Tea Ji joined hands with the Palace Museum to jointly promote the Fujian station of the "Forbidden City, Tea World" tea culture exhibition, and later opened the "Tea Culture Space" tour mode in more than 20 cities across the country. 
When the Palace Museum and Bawang Chaji are eyeing the "exhibition-style socialization" of this young people, one is the top of the museum, and the other is a new star in the tea industry. Speaking of tea exhibitions, your first impression will be the kind of earthy PPT, the old sunset red speech painting style? That would be too much to underestimate Bawang Chaji's understanding of tea culture. After watching the special exhibition of tea culture, I realized that in the matter of "tea", each generation has a different way of drinking. Before the Tang Dynasty, there was no systematic tea making method, and people at that time wanted to drink tea and "boil" it, and even mixed the tea leaves with seasonings and gnawed raw, which was very original. After the Tang Dynasty, the "sencha method" prevailed. In the "Book of Tea", people will use "sencha floating beads" as the standard for controlling the production of tea soup. In the Song Dynasty, the "tea ordering method" was all the rage. Just like Liu Yifei's performance of tea opera in "Menghualu", it shows the aesthetic requirements of the Song Dynasty for drinking tea. Since the Ming and Qing dynasties, the way of drinking tea has been simplified, and "making tea" has become a popular folk way of drinking tea, and this tradition has continued to the present. From ancient times to the present, "boiling, frying, pointing, and brewing" is the way of tea drinking for Chinese in different eras, and it is also the story told by Bawang Chaji through tea culture exhibitions. On the one hand, some representative cultural relics of the Fujian Station of the "Forbidden City, Tea World" tea culture special exhibition are exhibited in the form of images, so that everyone can see the historical process of the evolution of tea-making skills. On the other hand, a new generation of "extraction" is also used to let everyone see the latest form of Chinese tea. 
The "extract" here has the meaning of gathering the essence of tea, and instead of brewing it with water, the tea made by "original leaf extract" not only has a stronger tea aroma, but also seems to be a fashionable posture for drinking tea. It is said that a generation has a generation's way of drinking tea, in order to explain the thousand-year-old tea culture, and also to let more people who are interested in tea culture understand the latest contemporary tea-making techniques and tea drinking habits. During the exhibition, it can be said that Bawang Chaji has made all-round preparations. Action 1: Make a tea culture that can be seen and drunkIn order to more vividly show the historical changes and the latest appearance of Chinese tea, Bawang Tea Ji not only moved the new generation of tea-making and tea-making equipment into the Fujian Museum, making itself a part of the exhibition, but also arranged a "modern tea space" on the spot, making tea technology and tea culture within reach. This can be regarded as a "immersive exhibition" that young people prefer, look at this expensive equipment, this ** is to make tea, obviously it is a tea culture that can be drunk. And the most powerful one,Overlord Chaji actually invited a well-known cultural scholar - Ma Weidu. Teacher Ma Weidu told the tea ceremony and the way of life. tells how an ancient leaf evolves into a variety of flavors in water and fire; The emergence of popular science "tea extraction", how to use modern technology to extract a cup of oriental tea; Encourage young people to learn from that leaf and always keep a young mindset. The strong spark of the collision between the thousand-year-old tea history and the "Ma's" language is more likely to stimulate everyone's interest in tea culture.
Action 2: Make a tea culture that can be touched and playedIn addition to spreading around the "exhibition-style socialization" of young people, Bawang Chaji also played a new idea of "collection cards".Launched 6 tea culture cultural relics cards - Yuchuan boiled tea map, Yue kiln blue glazed Kwai mouth bowl, Jianyao black glazed rabbit milli cup, blue and white entwined branch lotus pattern hand cup, etc. This kind of cultural relics card that can be put in your pocket can not only be used for collection, but also for tea culture popularization. 
The question is, how to have this set of cultural relics cards, in fact, there is also a strategy. For example, these cards will come with a drink. On the **, Bawang Tea Ji has also prepared a "cultural card" activity in the community, and after collecting 6 tea culture cards, you can draw the "Tea Culture Koi" award. 
There are those who can see and touch, and there are those who can play and drink, who would have thought that the promotion of the original tea culture could also have such a young and interesting side. It seems that after the tea industry rolls up the list of products and ingredients, it begins to compete in technology and culture! You may be curious when you see this, it is understandable that the wind in the tea industry blows to the Palace Museum, but there are so many tea brandsWhy was it the overlord tea girl who was able to hold the hand of the Palace Museum? The answer to this question starts a few years ago. Bawang Tea Ji was born with its own tea fragrance, and her ancestral home is in Yunnan, the hometown of tea, backed by the tea mountain tea tree, which has an innate advantage. Over the years,It has also been pondering the category of raw leaf fresh milk tea, focusing on "refreshing, not greasy, and tea fragrance". And in order to let everyone drink good tea and drink tea better, Bawang Tea Ji has put China's six major tea varieties into the tea base of the product; With three quality controls, it achieves the effect of "one tea fragrance, two tea flavors, and three tea rhymes"; The product ID card was launched, and through the disclosure of ingredients and calories, everyone's health anxiety was eliminated at once. It can only be said that Bawang Chaji is not making a cup of tea, but making "tea +".
So it seems,Bawang Tea Ji and the Palace Museum joined hands to promote the Fujian Station of the "Forbidden City, Tea World" Tea Culture Special Exhibition, which also embodies the spirit of "making tea in the bones". Knowing these backgrounds, we can also understand how this tea culture feast is put together. The Palace Museum understands how Chinese have drunk tea for thousands of years, and Overlord Chaji understands better what tea contemporary people want to drink and which way they prefer to drink tea. So, the two hit it off. There are 192 pieces (groups) of treasured tea cultural relics in the front, and contemporary tea-making equipment brought by Bawang Tea Ji in the back. Ancient and modern tea drinking, in this way, launched a "dialogue" across time and space in the Fujian Museum. It not only shows the cultural heritage and historical evolution of Chinese tea "inherited for thousands of years, spanning thousands of miles", but also sees the innovation of extraction technology, bringing new vitality to the national beverage of tea. It can only be said that this wave of operations of Bawang Chaji is really a big score, when some brands are still rolling up a thousand strange product research and development ideas, Bawang Chaji has completely engraved the matter of making "tea" into the DNA. After picking up this exhibition, as well as the past brand actions of Bawang Chaji, I suddenly found that "will open a store" is probably the biggest misunderstanding of Bawang Chaji, and the pattern of people is not just this star. Philip Kotler once said: "The new generation of marketing must be value marketing, paying more attention to the humanistic care and social value of enterprises." "There's no doubt that Overlord Chahime is doing something like this. Through a series of actions of Bawang Chaji, it is not difficult to find that Bawang Chaji continues to spread tea culture, not just to look inward to do a cup of tea business, but to really open the pattern and look outward, and build the brand's tea culture from a larger perspective. The so-called "tea ceremony" is also "humane", in addition to business, each brand needs to think about its own social role, how to assume social responsibility, and create social value. And Bawang Chaji is also conscientiously practicing the "tea ceremony", and actively fulfilling its social responsibilities, public welfare, disaster relief, and donations have not been left behind: rushing to help Gansu, supporting Beijing and Hebei flood relief, every time it is rushing to the front, and also opened a silent store friendly to the hearing-impaired, which ...... for the "police tea" platform of Hangzhou Public SecurityIn this way, the overlord Chaji, who takes the society as her own responsibility and insists on being a friend of time, will also go further.