Recently, Tesla's high-profile electric pickup truck Cybertruck has been caught in a quality storm. The first batch of car owners to pick up their cars have posted on social **, showing the rust of their cars after experiencing the baptism of rain. Judging from the ** shared by the owners, orange rust spots appeared on the surface of the Cybertruck's body, and even after a long period of rain, the steel joints also showed obvious discoloration.
This situation has attracted widespread attention, after all, Tesla focused on promoting the special stainless steel material it uses when it launched the Cybertruck. According to the official introduction, this stainless steel material is the same material used in SpaceX's Starship spacecraft, customized by well-known materials scientists, with better rigidity and hardness than ordinary stainless steel, which can bring stronger impact resistance. However, today's electric pickup trucks made of special materials do not seem to have stood the test of nature.
In response to the feedback from car owners, Tesla's official Cybertruck account gave a simple response: "wipe it down". This response sparked heated discussions among car owners and netizens. Some people think that Tesla's attitude is too perfunctory and does not pay enough attention to product quality issues; There are also people who understand that this may only be a superficial contamination and will not affect the overall performance of the vehicle.
To further explain the situation, Wes Morrill, Tesla's director of engineering and chief engineer at Cybertruck, gave his opinion. He points out that stainless steel is reactive, and the free iron on it rusts, but this is only a surface contamination that can be easily removed. The implication is that the rust that car owners see is not a problem with the material itself, but a surface phenomenon that can be solved by simple cleaning.
However, this explanation does not completely dispel the doubts of car owners and the market. After all, as a high-end electric pickup truck, Tesla's Cybertruck is expensive, and consumers' expectations for the quality of its products are correspondingly high. The rust incident has undoubtedly had a certain impact on Tesla's brand image.
It is worth noting that in the context of the increasingly competitive electric vehicle market, product quality and after-sales service have become the key for enterprises to win the trust of consumers. As the world's leading electric vehicle manufacturer, Tesla's achievements in technological innovation and market expansion have attracted much attention. However, the Cybertruck rust incident reminds Tesla that while pursuing innovation, it cannot ignore the control of product quality and the improvement of after-sales service.
Data support: Tianyancha).