Entering 2024, the competition in the mobile phone market is more intense, and almost every manufacturer wants to "bring the ordinary out of the wonderful", but only Huawei has released a new ultra-high-end brand Ultimate Design, as well as its first product, Huawei Mate 60 RS, completing a comprehensive leap from its own high-end brand.
With the announcement of mobile phone sales in the fourth quarter of 2023, various data show that Huawei accounts for 40% of domestic smartphone sales of more than 10,000 yuan. This is not only a high recognition of the strength of Huawei's products, but also a strong testimony to the successful layout of the ultra-high-end market of Extraordinary Master.
As the first model, the HUAWEI Mate 60 RS is not only a device carrier for Huawei's breakthrough and extraordinary spirit, but also a new bloom of Huawei's top technological strength. Therefore, after its release, it was quickly unanimously recognized by the market and users, and it was often difficult to find a machine. The continued popularity of the Huawei Mate 60 RS and the share of the ultra-high-end market share in the fourth quarter show that Huawei has a strong competitiveness in the high-end market and its position as an industry leader is unshakable.
In fact, the Huawei Mate 60 RS is not only the first product of the Extreme Master brand, but also a representative of the brand's comprehensive upgrade. Because after years of technology accumulation and precipitation, Huawei already has the strength to create the ultimate product, so the extraordinary master came into being. Of course, as early as when Leica untied and launched its self-developed Huawei image brand XMAGE, Huawei wanted to walk out of the "high-end road of its own" There are traces to follow. That is, until it untied Porsche Design and completed the magnificent transformation from Porsche Design to Ultimate Design. We can clearly see that Huawei not only has absolute confidence in its own scientific research strength, but also has the determination and confidence to take the road of independent high-end.
It's not about being born extraordinary, it's about daring to be extraordinary", a sentence that expresses Huawei's vision for the future development path. To put it simply, if you want to go out of the ordinary, the ultimate technology, ecology and brand spirit are essential. Looking back on the past, from the first flagship 5G SoC chip that attracted global attention, to the commercial use of satellite communications in civilian mobile phones, the release of the new imaging brand XMAGE, and then to the Kunlun glass ...... created through innovative materials and technologiesHuawei's innovative technology has laid the foundation for Huawei to build its own ultra-high-end brand.
Not only the innovation at the hardware level, but also the breakthrough in the software system has also given Huawei the confidence to comprehensively upgrade the brand. According to statistics, the number of devices connected to the HarmonyOS has exceeded 700 million, and more than 400 enterprises based on HarmonyOS native applications have also joined the development of HarmonyOS native applications. According to official information, the developer preview version of Harmony OS Next will be open to developers in the first quarter of 2024, and the mobile app ecosystem will usher in a historic leap, bringing you a smarter and more convenient experience.
Whether it is continuous technological innovation or the gradual expansion of the HarmonyOS ecosystem, it is inseparable from the Huawei brand spirit behind it. From the poplar forest spirit when the Mate40 series was released to the Kunlun spirit that shocked everyone when the Mate50 series was released, Huawei has always adhered to the goal of being driven by actions and leading by technology, and has made major breakthroughs in the fields of mobile phones, systems, and automobiles, and continues to lead the industry. The release of Huawei's Extraordinary Master brand has brought the brand spirit of "not born extraordinary, but daring to be extraordinary" into reality.
In Huawei's view, "non is the ability to constantly abandon, deny, and persist in creating; It launched the ultra-high-end brand Huawei Extraordinary Master, which is not only another advance in the high-end market layout, but also an important step in continuous evolution and the pursuit of extraordinary. There is no doubt that Huawei will create more surprises in the ultra-high-end market in the future, and its strength will lead the development direction of China's independent high-end brands, let's wait and see.