Since the release of "Hot and Hot", its fiery but controversial performance has already aroused widespread discussion among the public and the industry. The box office has broken all the way, but it is accompanied by doubts and lamentations, which really makes people appreciate its market performance while causing deep concern about its artistic value and professional ethics.
First of all, let's start with the biggest controversy of "Hot and Hot" - marketing strategy. It will star Jia Ling to lose 100 pounds"Feat"As the only selling point, it is flooded with all kinds of new ** platforms. Such as "Jia Ling's weight line chart", "foreigners' reactions before and after watching Jia Ling**", etc., occupy almost all the information space that may be seen. It is worth reflecting on that when the promotion of the film only focuses on these gimmicks that have nothing to do with the essence of film art, and dilutes the core connotation of the film such as the script, actors' acting skills, and production, this is undoubtedly a blasphemy against the audience's IQ and a blasphemy against film art. What we expect is that the film can tell an impressive story through film, but now, what we see is that the audience is paying more attention to Jia Ling's weight than her role in the movie.
Moreover, the lack of highlights in the movie also brings great trouble to the audience. The role of Le Ying, under Jia Ling's interpretation, the process of weight loss has become the focus, and the character's personality, emotion, growth and other multiple aspects are covered up by the gimmick behind it. This can't help but make people wonder whether the filmmakers really hope to create a three-dimensional character and tell a touching story through their own efforts, or just to cater to the market and earn applause from the audience, or even money?
Of course, in addition to the above, the questioning of the script is also one of the points of controversy that prompted the film to move towards controversy. The script is the soul of a movie, and the script of "Hot and Hot", no matter from multiple perspectives such as plot design, character construction, and even theme mining, cannot reach the level that a conscience movie should have. The lack of novelty in the script, the confusion of the story thread, and even the unacceptability of some plots make the audience feel extremely awkward in the process of enjoying the movie.
Finally, what is even more cruel is that in the face of so many doubts and criticisms, "Hot and Hot" can still soar all the way, and the box office instantly exceeded 2.5 billion, which is obviously not comparable to "The Wandering Earth" or "I Am Not the God of Medicine". This phenomenon just reveals that in the entertainment industry, the contradiction between capital, word-of-mouth, and responsibility is intertwined, which makes us deeply confused about whether to boycott bad movies, how to define the value of movies, and even the future of the entire film industry.
To sum up, what "Hot and Hot" leaves us is more of a reflection and warning of the film industry. The seven deadly sins he committed actually reveal the problems of the entire industry: from the filmmaker's gimmick to attract the audience and the director's lack of storytelling ability, to the audience's helplessness and indignation at the bad movie's purchase, all of them call on us to re-examine today's film industry and seek the true value of movies.
For each of us, the meaning of film is far more than just entertainment and entertainment, it carries the artistic pursuit of filmmakers, it shows our understanding of human nature, and it reveals our concern and thinking about the world. I hope we can wake up from the "Seven Deadly Sins" of "Hot and Hot", and let the film return to its due artistic pursuit and social responsibility.
No matter how controversial "Hot and Hot" is, we need to face it realistically, and think deeply and introspect. This is the responsibility of every filmmaker and moviegoer. Cinema is a means for us to record our lives, explain human nature, and pour out our passions, and I hope we can work together to make cinema a light in our lives, illuminating our activities and thinking. So the birth of "Hot and Hot" is actually a re-examination of the film industry and an opportunity for us to redefine "good movies".
The hot and hot box office broke 3.3 billion