On February 26, the Chongqing Municipal Public Security Bureau has filed a case to "meet the little yellow duck" (brand name)! This cooked food chain that has developed and joined in the past two years has exploded!
In fact, since last year, we have seen that this brand in Chongqing shopping malls has begun to gradually close stores! Today, I finally know that in addition to the market operation problem, there are more suspected illegal and criminal acts behind it!
When "Meet the Little Yellow Duck" began to be promoted 2 years ago, I analyzed that there was a problem with it! The products, brands and other deli brands that were in the limelight at that time did not have an advantage (Juewei, Zhou Heiya, Ziyan, Liao Kee), why should they open stores in the mall at the same time! Even these big brands don't dare to treat shopping malls as key markets (they all know that shopping mall rents are several times more expensive than outside)! Later, I learned that the development model is the so-called "employee cooperation rebate", and the rebate has a commitment, and the rebate is high! I think it's a big problem!
At that time, a friend was called to cooperate, but fortunately he asked me about the situation first, and I persuaded him! You can take a look at the screenshot of the conversation at that time! However, there should have been hundreds or thousands of "partners" before and after these two years, and the defrauded money is estimated to be hundreds of millions! It seems that the year before last, hundreds of employees were organized to travel overseas! What is this business model not a routine?
Therefore, it is not easy to invest in catering! Just like milk tea now, coffee is hot! There are many franchised brands of milk tea, and the coffee is estimated to be at a loss! Let's talk about your thoughts in the comment area!!