I don't know when the coffee shops that used to be high-end and high-grade began to change the opening time earlier and earlier together with the breakfast stalls, which became the eighth thing after the "seven things to open the door" for us to live at home.
The eighth thing to do when you open the door: drink coffee
It is only a sign of a coffee shop in the morning market.
On Shenyang Road in Wuhan, there is an independent coffee shop called "Little Bird Land". The shop is only open from 7:30 a.m. to 10:30 a.m. and is only open for the morning market.
The store is located in the old town of Wuhan, and many of the coffee shops are visited by residents from the surrounding areas. The first customer of the day is basically Mr. Liu, who sends his children to school. Because of the fixed schedule, he would arrive at the store almost every day around 7:50 a.m. to order a glass of American cuisine, and then pack up for breakfast at the other end of the street too early.
Mr. Liu is a veteran coffee lover, and the instant coffee in the supermarket can't satisfy his discerning taste buds, and the chain coffee shops rarely open so early. "The Land of Little Birds" has become a rare choice for him to wake up early to relieve his coffee addiction.
The "Bird's Land" coffee shop is a typical community store, with an area of only more than 10 square meters, no dine-in, and only a row of backrests for customers to rest against the wall with coffee. There are not many varieties of menus in the store, and the products are within more than ten yuan.
In addition to the surrounding residents, there are also some office workers. Although there is an upscale business district just a stop away from the coffee shop, the coffee shop does not do the lunch and afternoon tea business that is the most popular.
Little Bird's Land Coffee Shop (Source: Dianping).
This kind of coffee shop, which is completely dependent on community life, has gradually faded away from the business shell and has become the "eighth thing to open the door" in addition to the "seven things to open the door" in the life of urban residents.
On Dianping, a search for coffee shops in first- and second-tier cities will reveal that most chain brands such as Starbucks and Luckin are open from 7 a.m. to 10 p.m., and even some independent coffee shops are open before 8 a.m.
Coffee shops that open earlier, such as a Starbucks near Hangzhou's Nanxingqiao, are open daily from 6:30 a.m. to 10 p.m., up to 15 a day5 hours, known as "the most diligent coffee shop in Hangzhou".
Community coffee that is integrated into the community
In order to meet the pace of life and work of community residents and office workers, some coffee shops are not only opening earlier and earlier, but also extending "value-added services" that meet the needs of regular customers.
A coffee shop in Taotao Lane, Nanjing, has added an egg cake stall to the store, and the egg cake and American set ** are 19$9. Mr. Zheng, the owner, said that the store only opened in August last year, and the egg cake is a specialty of his hometown Yancheng, so he thought of this "Chinese and Western" combination of store opening model.
Coffee + Yancheng egg cake (source: Dianping).
My store is currently losing money and hasn't started to make a profit. Unlike most other coffee shops that open at 10 a.m., Mr. Cheng's shop usually opens at 6 a.m.
Because regular customers have a need for breakfast and snacks, he complies with the customer's ability to make egg cakes. At present, the main profit is egg cake, and the business is concentrated in the morning, "Nanjing's coffee market is too rolly." ”
In the winter, Mr. Zheng will also push cans of roasted milk so that regular customers can make tea in the stove outside the store, and the average consumption is about 20 yuan.
Mr. Zheng opened the coffee shop in March last year, and the store rent and equipment cost less than 100,000 yuan. According to calculations, you have to sell at least 50 cups a day to make a profit, and you can open the door at 6 a.m. and make omelets, all in order to do more business.
Baristas are faced with early risers
This trend of opening earlier and earlier is also spreading to business district stores and chain brands.
Some Starbucks stores open at 7:00.
According to the staff of Starbucks, Starbucks currently does not have a unified business hours across the country, and each store is generally determined by the person in charge according to the specific situation of the store.
In order to take care of customers in the surrounding business districts, a Starbucks in Hangzhou in West Lake has advanced the opening time to 7 a.m. and also covered the morning takeaway in the surrounding area.
Since the opening of breakfast takeaway, a coffee shop called "Yinliu" in Shanghai's Jing'an District has been surrounded by riders at 7:20 a.m., and has already received about 30 orders early in the morning. Even on weekends, orders can be received as early as 7 a.m.
The coffee shop was "surrounded" by the takeaway guy early in the morning
The owner said that his other store had to close the store first because he received a big order in the morning to deal with the big order.
If you want to move forward the opening hours, you may open at 6:15 a.m. The owner said that the most realistic problem at the moment is not that the opening time is getting earlier and earlier, but that it is difficult to recruit employees for the morning shift, so she has to adjust the recruitment plan, "The new goal is to recruit part-time workers who can come to work in the store until 6 o'clock." ”
According to her**, if there are enough people, it is no problem to take 300 takeaways a day.
The coffee shop was "surrounded" by the takeaway guy early in the morning
Another coffee shop owner said that since three years ago, more and more people have been drinking morning coffee, so much so that all stores have opened earlier than ever before, "even in the mall." ”
On Xiaohongshu, many coffee shop owners and baristas complained that coffee shops have opened earlier and earlier in the past two years, which has brought new problems to baristas and clerks in getting up early to eat, commute, and live.