As the wave of digitalization sweeps the world, human resource management is at a historic turning point, and the Chinese market is playing an increasingly important role in this evolution. According to iResearch's latest research report, "2023 Chinese Human Resources Digitalization Research Report", the scale of Chinese human resources digitalization market has climbed to 23 billion yuan in 2022, and is expected to grow at a staggering 22 percent in the next three yearsThe compound annual growth rate of 1% will continue to flourish, and the market size may reach 41.9 billion yuan by 2025. This trend has also been confirmed in the relevant report released by the Yiou think tank, whose analysis predicts that the average annual growth rate of the market size will reach 22 from 2022 to 20255%, the corresponding market value is expected to exceed 40 billion yuan.
The east wind of policies, technological breakthroughs, and the rise of enterprise demand have jointly woven a large network that promotes the rapid progress of the digitalization of Chinese human resources. How to ride the wave in this wave of digitalization has become the focus of every industry participant's thinking, and Honghaiyun is an outstanding representative of this wave, and its outstanding performance is eye-catching in the highly competitive market. In both iResearch and Yiou reports, some industry pioneers and benchmark brands have introduced how to improve the quality and efficiency of digital transformation of enterprise human resources through innovative technologies and services, and Honghaiyun is the only benchmark case selected in both reports. Will the seemingly low-key Red Sea Cloud frequently emerge in the field of HR digitalization? What is the logic behind this? Today we might as well have a ** after all.
Combined with iResearch and Yiou's report on the digital market of Chinese human resources, there are three points worth paying attention to:
One isFrom 2022 to 2023, the overall environment is relatively complex, some enterprises have lowered their expectations, the overall corporate strategy is mainly to maintain stability, and the digital budget of most enterprises has not changed much, and cost reduction and efficiency increase will be the core strategy and management demands.
The second isAffected by changes in the macro environment and demand market, human resources digital business is also constantly adjusting service content, service form, etc., the demand side and the supply side reflect the concept of industry integration is the inevitable development trend of human resources digital management, some of the former single-module manufacturers have also begun to modify the market positioning, and strive to build integrated product capabilities.
The third isEnterprises generally recognize the digital transformation of human resources as an important way to improve organizational efficiency and the value of digital tools for human resources, and still want to look for digital tools with higher value.
The volatility and complex macroeconomic environment in the post-epidemic era have brought new challenges to the digital supply and demand market of Chinese human resources. Since the beginning of this year, the global economy has been under pressure, the growth has been lower than expected, on the demand side, enterprises have generally increased their demand for efficiency improvement and cost control, and their purchasing decisions for products and services have become increasingly rational. On the top end, the HR digital market will gradually show a head effect, and the market leader will become increasingly obvious. On the one hand, it is moving closer to customization to meet the specific needs of large enterprises. On the other hand, it focuses on industry scenarios and solutions to reduce delivery costs.
Honghaiyun's positioning is to provide full-link and full-scenario human resource digital products and services for large and medium-sized enterprises. The digital transformation of human resources is a gradual evolutionary process, in which enterprises first solve the most direct and specific pain points, and then gradually expand the scope of digitalization, and finally achieve comprehensive system change. With the deepening of the transformation, the data collection ability, the value creation of the data chain, the application of technology and the ability of business innovation will be significantly improved. With the ability to serve group enterprises, on the one hand, with Core HR as the core platform, it comprehensively develops modules such as attendance, recruitment, performance, and talent development, and designs exclusive human resources scenario workbenches for executives, business managers, HR, employees, IT and other roles in the enterprise to realize the empowerment of multi-role employees. At the same time, it can co-create with customers with the help of the RedPaaS platform to provide customers with customized solutions and privatized deployment services.
Yiou Think Tank regards Honghaiyun as a representative case of manufacturers in professional emerging fields, calling it a "new generation of human resources digital leader", providing large enterprises with clear advantages in security, stability, customizability, etc.
Integrate HR system products, and insist on providing enterprises with sustainable upgrade privatization deployment services. From the two reports, it can be seen that state-owned enterprises such as Special Zone Construction Engineering, Guoren Insurance, Meet Xiaomian, Xiabu Xiabu, Jiangnan Buyi, Yiling Pharmaceutical, and other state-owned enterprises, catering, clothing, medicine and other industries are its service customers, which also shows that Honghaiyun's products and services have been widely recognized by the industry in the process of focusing on industry solutions.
Hermann Simon, a German management scientist and consultant, first proposed the concept of "champion" in his book "Champions: Competitive Strategies for Enterprises in the 21st Century". A champion is a company that has excelled in a particular market or industry segment, but is often not well known. Such enterprises focus on long-term development rather than short-term profits, and can maintain stable growth during both economic upswings and downturns, and pay more attention to the accumulation of long-term value and maintaining competitive advantages. For such enterprises, continuous innovation is an important means to expand the market, increase performance and ensure market or industry leadership, and Honghaiyun also has this characteristic, and this innovation is not only limited to the technology and product level, but also includes all aspects of operation and management.
Since Honghaiyun began to enter the field of HR software, it has not taken the "ordinary road" of the industry. When HR SaaS for small and medium-sized enterprises is prevalent, Honghai Cloud has aimed at the market of medium and large enterprises with stronger payment ability, when most peers choose products to start with a relatively simple single module, Honghai EHR products choose to invest more energy and resources from the beginning, with the layout of "human resources business integration", to provide enterprises with business functions covering recruitment, personnel, salary, performance, training, reports and other business functions, and at the same time, open up the data process of all business modules of human resource management from the bottom. Achieve linkage and interoperability to provide more comprehensive solutions and higher value.
Since it is a management software company, the organization and management of Honghaiyun have always had digital genes. Many enterprises or cooperative enterprises that have been in contact with the Red Sea Cloud team have said that when the Red Sea Cloud marketing personnel demonstrate to customers, they not only talk about the product, but also the internal collaboration culture and digital tool system are the most eye-catching. As an enterprise with continuous innovation as the core, Honghaiyun not only pays attention to the development of technology and products, but also attaches importance to the optimization of management processes and the construction of corporate culture, and has fully equipped with a self-developed digital tool system from product research and development, marketing, operation to implementation and delivery, including agile development platform, automated operation and maintenance system, project management system, collaboration system, customer collaboration system, etc., forming a unique tool system and technical system of HonghaiyunAdopt a product mindset to upgrade tools and services with the goal of building a customer-centric, end-to-end process-based delivery service system.
Chinese enterprises have obvious demands for personalized management, especially large and medium-sized enterprises, which have frequent changes in organizational business, and are facing the dual challenges of surging demand and tight IT resources with the deepening of digital transformation. Microsoft reports** that IT needs for the next five years, probably the sum of the last 40 years, and that IT resources are far from sufficient. Higher requirements are put forward for HR systems, which can not only support professional and personalized business processes, but also be able to flexibly respond to changing business needs. Although the Red Sea EHR product architecture itself has configurable and scalable flexibility to meet more than 80% of the general needs of enterprises, based on the deep insight into the cognition of enterprise customer needs, Red Sea Cloud solves the bottleneck of non-standardized, changeable needs and IT resources of large and medium-sized enterprises by introducing PaaS + low ** technology, and the self-developed RedPaaS platform aims to reduce the marginal cost of enterprise personalized application development, by providing low ** development and zero ** configuration capabilities, Flexibly meet the needs of personalized business scenarios and dynamic adjustment needs in the development process.
In order to attract more outstanding talents to join and enhance the centripetal force of enterprise talents, Haipaike introduced option incentives into the company's salary and welfare system. This business scenario does not belong to the core process of human resources, and it will not be covered by the general HR system. Based on the low-quality development capability of the RedPaaS platform, the Red Sea Cloud team co-created with Haipaike and successfully promoted the digital implementation of option incentive management. On the Red Sea EHR platform, the [Option Management] application in line with the salary incentive concept and management policy of Haipaike was quickly built, and a dynamic company option pool was constructed, allowing enterprises to visualize the data and process of employee option management, and key processes such as option granting, repurchase and exercise can be easily completed through electronic signatures**. Decision-makers can clearly understand the real-time status of corporate options, and carry out efficient management and decision-making; For employees, they can query their option information at any time through PC or mobile devices, so as to understand the value of options in their hands more intuitively, and feel the close combination of themselves and the company's value.
The most important thing for the Red Sea Cloud team to think about is not only what customers need now, but what kind of HR system enterprises need in the next 5 or even 10 years? The future HR system is no longer an independent component isolated from other management systems of the enterprise, but needs to be seamlessly integrated with ERP, CRM and other systems. The integration of HR data will improve the data support ability and execution of decision-making, make human resource management and other business processes more closely related, and improve the collaborative efficiency of enterprise operation. For example, sales data determines bonuses, production orders can guide manpower demand planning, and so on. Therefore, on the basis of the RedPaaS platform, Honghai Cloud has launched the RedAPI engine, which can seamlessly connect the Honghai EHR to various digital platforms of the enterprise, realize the "digital platform interconnection", help enterprises efficiently realize the integration capabilities between heterogeneous systems, data, applications and services, and comprehensively improve business innovation capabilities.
Sun Wei, CEO of Honghaiyun, is a leader with this IT background, and has always maintained his enthusiasm and sensitivity to technology, and Honghaiyun's low-key pragmatic tone and product pursuit of minimalist and efficient style are somewhat influenced by it. In 2023, the large language model represented by GPT has triggered a wave of artificial intelligence revolution, and before that, Sun Wei was already an in-depth user of ChatGPT, and has led the team to continue to think and layout the combination of AI technology and human resource digitalization. He believes that "if a technology is truly popularized, it must be controllable in cost, convenient and easy to use, and stable in quality to be truly popularized, and the wide application of ChatGPT is a sign, and the intelligence of human resources will definitely blossom everywhere in the next few years." It is understoodRed Sea Cloud has taken the lead in introducing MaaS technology in combination with Red Sea EHR products to encapsulate complex data processing and machine learning models into easy-to-use services, so that more enterprises can enjoy the huge potential of AI empowerment in improving the intelligence and automation of business processes. For example, Honghaiyun has launched an AI digital human for recruitment scenarios, which combines AI technology and virtual characters (digital humans) to automatically screen resumes, conduct preliminary interviews, and evaluate candidates, greatly improving the efficiency and quality of recruitment.
iResearch's report shows that the current human resources digital products on the market are increasingly converging at the functional levelIn order to stand out in such an environment, enterprises need to have a clear strategic positioning and continuous internal optimization in order to stand out in such an environment. It can be seen that Honghaiyun has established its own multi-dimensional competitive advantage through continuous internal review and external innovation, and at the same time, it has planned its own development direction, won the market by enhancing its product strength, service strength and internal operation strength, and achieved sustainable long-term development.