At the beginning of this year, Apple (AAPLUS) has anchored a new focus for the science and technology circle - spatial computing equipment. When the Vision Pro opened for pre-order on January 19, the market responded enthusiastically, and both technology companies and mobile phone manufacturers were looking forward to the success of the Vision Pro.
The spatial computing track attracts attention
Since the blockbuster listing of Vision Pro, there have been many Vision Pro people on the streets of the world, and Wall Street investment institutions have expressed optimism about its prospects.
Apple's hot product is regarded as a key product to open the era of spatial computing. Simply put, spatial computing is an umbrella term for technology that blends the physical and digital worlds to enable users to interact with digital content in a more intuitive and immersive way.
Vision Pro's Space** feature allows users to capture and relive special moments, providing a 3D way to interact with the digital world. Apple CEO Tim Cook said: "The era of spatial computing has arrived, and the Vision Pro will be the most advanced consumer device ever. ”
Industrial chain companies ushered in an intensive layout
In the future, in the era of spatial computing, combined with AI technology to reduce costs and increase efficiency in modeling, interaction, processing and other links, it is expected to continue to build a complete industrial ecology, continuously create new needs in new fields, and promote the vigorous development of the XR industry.
In any case, Apple has once again ignited the world's enthusiasm for XR headsets, and after the release of Vision Pro, important players in the market are rapidly entering the game, one is a large manufacturer with strong funds and a complete ecosystem, and the other is a new player who believes in the future of XR.
Microsoft (MSFTus）
With the launch of HoloLens by Microsoft in 2015, a critical chapter has been opened in the field of spatial computing. The headset overlays holograms onto the physical world, making a major leap forward, bringing the best of both AR and VR, as Microsoft calls it"Mixed reality"。Its focus on enterprise applications highlights the practical applications of spatial computing, integrating data-driven insights into areas such as data visualization, remote collaboration, and 3D design.
Google (googus）
In 2012, Google launched its first AR glasses, Google Glass. It has the same functions as a smartphone, and can use voice control to take pictures, make calls and orient directions, as well as surf the Internet, handle text messages and emails, and more.
The arrival of Apple's Vision Pro has forced Google to speed up the pace in XR. At the Galaxy Unpacked 2023 held last year, in addition to the much-anticipated Galaxy S23 series, Samsung also officially announced a partnership with Google to develop XR devices and build an ecosystem for them. According to officials at the time, Google was preparing a new version of the Android system for wearable display devices such as XR headsets.
meta（meta.us）
For Apple's official entry into the headset market with Vision Pro, Meta is actually very welcome. Meta executives are very optimistic about this development, believing that Apple's entry into the game will prove CEO Zuckerberg's risk right and will attract more consumers.
Meta initially entered the headset space with the acquisition of Oculus VR for $2 billion in 2014. Over the past decade, Meta has focused most of its time on virtual reality, which means that when users put on their Quest devices, they are cut off from the real world and see primarily a completely computer-generated environment.
According to people familiar with the matter, Meta has readjusted its hardware plans in response to Apple's strategy, shifting Quest devices from focusing entirely on virtual reality to incorporating more *** like Vision Pro, which was originally almost entirely focused on full virtual reality, is turning more and more attention to mixed reality.
Sony (sonyus)
Sony unveiled a new XR headset and controller device at CES, and the official name of the product, **, etc., has not been determined (it will be called later"Sony XR headset"), which is scheduled to launch in 2024.
Sony's new XR headset for creators and B-side will provide a "clear experience" and "intuitive 3D design interaction", with a "top-see-through" feature. Sony CEO Kenichiro Yoshida said that the new headset is designed for professionals working in 3D, allowing the wearer to expand the creative space by superimposing virtual objects into the physical space.
Wimius）
It is reported that Weimei Holographic continues to pay attention to new technologies in the industry and explore new opportunities. At present, WEMI Holographic focuses on solving the technical bottleneck of holographic head-mounted displays, challenging the traditional display mode, and improving the overall experience of users, using holographic eye movement focus tracking system, interpupillary distance adjustable optical system and real-time FOV digital control in the product, and developing Wimi Holoar Lens, which involves in-depth cooperation between multiple disciplines, including optical engineering, computer vision, human-computer interaction and other fields.
The foundation of technology + product research and development, the holographic base of Weimei is strong, and these basic technologies and product applications have laid the foundation for the integration of innovative solutions in the era of spatial computing. More importantly, it also has enough experience and strong core competitiveness to grasp the development opportunities of the industry and seize market opportunities. With the vision of the future and the experience of the past few years, WEMI Holographic will continue the research and development of spatial computing and the application of generative AI in AR.
Ending
The release of Apple's Vision Pro is considered to be the industry's top mixed reality product, which is expected to promote the progress of the entire industry and enhance the public awareness and popularity of mixed reality, a new consumer electronic product. In addition, the industry has reached a consensus and has a direction that can be worked together. In general, Vision Pro is a spatial computing device that Apple has spent seven or eight years building, and Vision Pro's ambition is clearly not just to "redefine", it is to do it, to open up a new world.