On August 4, according to the news of the brokerage companies SM Entertainment and JYP Entertainment on the 4th, the two companies will work together to establish the world's first ** concert company Beyond Live Corporation (BLC), which is jointly responsible for the planning and operation of the online live concert brand "Beyond Live".
With the epidemic raging around the world, it is difficult to hold large-scale concerts, and the global performance market has undergone earth-shaking changes. "Beyond Live", which debuted in April this year, is the world's first dedicated paid concert series launched by SM Entertainment and portal **n**er. Through augmented reality (AR), multi-person connection and other technologies to achieve the interaction between singers and fans, it has attracted much attention in the global performance industry.
Commenting on the partnership, the two companies said that the new company is based on SM Entertainment's excellent program production capabilities and N**ER's high technology, and is perfectly integrated into JYP Entertainment's global network and creativity. The two parties plan to strengthen cooperation in the development of global joint projects and build beyond live into a world-class concert brand.
It is reported that JYP's girl group TWICE will hold an online concert "Beyond Live-twice: World in a Day" at 3 pm on the 9th through N**er V Live, and the two companies will take this concert as an opportunity to officially start cooperation, and JYP's head and chief producer Park Jin-young personally participated in the planning. (ENDS).