Recently, at the end of Metersbonwe's popularity, another old-fashioned brand Superdry suddenly declared bankruptcy and may be withdrawing from the trendy stage. 
Not long ago, Superdry faced a continuous decline in sales, which caused it to fall into property difficulties and face bankruptcy, and has begun to close stores and lay off employees. 
Superdry, which has 215 stores and more than 3,300 employees worldwide, announced last week that treasurer Shaun Willis will leave the company in March. From April to October last year, the entire group revenue was **235%。
Now turn on SuperDry**, and a new round of autumn and winter pieces is still in the big clearance. 
Most of the prices of individual items are concentrated in the range of 69-99 euros. 
Superdry is reportedly working with PwC consultants on a restructuring plan aimed at closing underperforming stores, impacting employment and forcing landlords to lower rents. In fact, Superdry had previously received a whopping 25 million pounds in financing from Hilco Capital, but the loss doubled again due to the lack of sales at Christmas (and it is still being sold), and the old bottom lost again. 
Therefore, this reorganization is probably a desperate bet, and if there is no improvement, then superdry may really be completely gone. 
Old players should have been exposed to the brand SuperDry to some extent, just looking at the signboard logo and thinking it is a Japanese fashion brand, but in fact, every time it appears in the country, almost all have to explain that this is a pure-blooded brand created by the United Kingdom. 
After all, Richao** is now a bit dying. The brand name is rumored to be that when the two owners were traveling in Japan, they thought that Asashi Asashi's Super Dry beer was delicious, so they directly translated the name, so they got SuperDry Extremely Dry (
I wanted to be a high-street fashion brand in the hands of British slippers, and the logo and clothing version of the signature have been deeply rooted in the hearts of the people. This superdry, which is jokingly called Bamboo ** by netizens, but has the name of British A&F, has indeed disappeared for many years. 
Since the withdrawal of the store from China in 2020, I didn't expect that 4 years have passed, and the news of Superdry is actually bankrupt again.
In the era of the brand's popularity, it was the bald head Beckham who frequently brought goods for it, and from spring and summer to autumn and winter, the iconic leather coat seemed to have been welded on the body.
Later, Xiaobei's son was also stained with light, and in the heyday of superdry, he directly won a sky-high endorsement fee of 1 million pounds, but it only lasted for 8 months, and he was terminated because of eating meat, which can be called the most mixed endorsement in history...
Its brand concept is mainly a combination of American clothing, British tailoring, and Japanese design, which is now known as stitching monsters.
At the same time, because of the founder Julian Dunkerton's love for American vintage clothing, most of the styles seen by the audience are American, and the consumers are often young people. Fusion, it's a bit of the early national trend.
*Friends who have bought Superdry online or offline know that the official pricing is indeed not cheap. Especially now that the global trend market is in the fast-moving consumer market, the involution is serious. Either oversell **, hang the brand up and cut it violently, or roll it up at a low price and no one wants to live. So superdry is really hard.
At this point, another trendy brand has failed to keep up with the pace of the times. To this day, what brands have disappeared in your memory, you might as well go to the comment area to discuss.
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