From January 27th to 28th, Logan Group held the 2024 annual work conference. With the theme of "Firm Goals, Forge Ahead", the meeting comprehensively reviewed the company's production and operation in 2023, deeply analyzed the new situation of the development of the real estate industry, and made arrangements for business development in 2024.
Leaders of the president's office of Logan Group, senior executives from various sectors, units and first-line companies attended the meeting.
Mr. Ji Haipeng, Chairman of the Board of Directors of Logan Group, pointed out at the meeting that the current domestic macro economy and real estate industry have undergone great changes, and the company will actively respond to difficulties and challenges in 2023 and achieve phased results. In 2024, all Longguang people should be firm in their goals, forge ahead, work hard, fully implement various goals and tasks, and tide over the difficulties of the industry together.
Move forward with weight and break through with tenacity
Maintain smooth operations in 2023
In the past year, the real estate industry has moved forward in deep adjustment, which is still an extremely difficult year, and real estate companies are generally facing challenges.
Logan overcame many pressures, adjusted its business strategy in a timely manner, strictly implemented the best work requirements, and maintained stable operation in 2023. The company went all out to do a good job in "stable operation and guaranteed delivery", and completed a total of 99 batches of project delivery throughout the year, exceeding 530,000 sets, fulfilling corporate commitments and showing responsibility. Breakthroughs were made in the management of offshore debt, and a restructuring support agreement was signed with major creditor groups, laying the foundation for the overall extension of offshore debt. Urban renewal seized the policy window period and completed the promotion of key nodes of key projects. The overseas real estate business is progressing steadily. The product strength continues to improve, and many projects have won international design awards such as Idea-Tops Award and Muse Design Award.
This report card is not easy to come by, and it embodies the strength and unremitting efforts of Longguang to face challenges, work tenaciously and move forward with heavy loads, and lay the foundation for returning to the normal business track.
Firm goal and forge ahead
In 2024, it will steadily return to the normal business track
According to the analysis of the meeting, with the continuous implementation of the adjustment and optimization policy measures of the real estate market, the economic recovery is expected to improve. However, it will take a process for the policy effect to appear, and the real estate industry is still in an adjustment cycle and needs to continue to be prepared to survive difficult times.
All employees must maintain a clear understanding of the industry, not only to strengthen confidence and determination, go all out, and make breakthroughs, but also to accurately study and judge, work steadily and prudently. In 2024, the company should focus on the eight major tasks of promoting extension, maintaining credit, stabilizing operation, and reducing costs, seize market opportunities, do a good job in sales, ensure delivery quality, upgrade customer service system, optimize management mode, etc., adhere to steady progress in operation, strengthen risk management and control, consolidate the fundamentals, build a strong general in the organization, streamline and efficient teams, help steady operation, and ensure the completion of annual goals and tasks.
The meeting emphasized that in the face of the new situation of the industry, all employees of Longguang should always maintain a sense of crisis, urgency, responsibility and mission, establish an inner ecology of integrity and responsibility, have the courage to take responsibility, dare to act, conscientiously perform their duties, and actively create a working atmosphere that is conducive to doing things and doing things well, firm goals, forge ahead, and promote the steady return of enterprises to normal business tracks.