Since the Spring Festival, many places have further refined the support policies for house purchases, not only continuously launched a series of preferential activities for house purchases, but also actively built platforms to hold home purchase activities to guide market confidence to rebound and promote the recovery of transaction volume.
During the Spring Festival, the reporter saw in a real estate project in Liangjiang New District, Chongqing, that although the project is currently in the final stage of sales, there are still many buyers who come to see the house. Mr. Qiu, who has just completed the contract to buy a house, said that he came to see this house several times before the Spring Festival, coupled with the various preferential policies given now, so he quickly made up his mind to buy.
Chongqing citizen Qiu Longxin: For example, the down payment is 2% now, because I am the first house, including interest, and now the interest has been reduced by another one, and now the deed tax seems to have a 50% discount.
The reporter noted that with the issuance of a notice in Chongqing at the end of January, the introduction of eight measures to support the purchase of new and sell the old to improve the purchase of houses, and optimize the identification standards for the number of housing units for families with many children, local real estate companies have begun to make efforts to launch various marketing activities such as the House Buying Festival and reduce prices and discounts.
Zhang Xin, a real estate consultant in Liangjiang New District, Chongqing: During the Spring Festival, the average daily average of 60 to 70 groups of customers visited, compared with the previous words, we basically increased by 30% compared with similar quality projects.
The reporter learned from the Chongqing Municipal Commission of Housing and Urban-Rural Development that around the Spring Festival, the recovery trend of the real estate market in the central urban area of Chongqing was further revealed. In the week before the Spring Festival, the transaction volume increased significantly, and the total number of commercial housing subscription transactions in the central urban area increased by 73% compared with the same period in January. During the Spring Festival holiday, the number of people looking at houses at sales offices in the central city also increased significantly, and the average number of customers viewing houses per day increased by 50% compared with last year's Spring Festival.
Tang Yanbing, Director of the Real Estate Market Division of the Chongqing Municipal Commission of Housing and Urban-Rural Development: After the policy was introduced, the confidence of the demand side and the supply side have recovered to a certain extent, and the recovery of the supply side is relatively faster.
Not only Chongqing, but also Shenzhen, Harbin, Wuhan, Nanchang and other cities have also launched housing exhibitions and Spring Festival house purchase preferential activities, some are given subsidies of tens of thousands of yuan for house purchases, and some have launched deed tax subsidies, free decoration design and other activities.
**Wang Wei, second-level researcher at the Institute of Market Economy, Development Research Center: During the Spring Festival, there were some signs of activity in the real estate market. Some cities have introduced a lot of policies that are conducive to promoting house purchases during the Spring Festival, so these policies have achieved the same frequency resonance, which has greatly enhanced people's confidence in buying houses and promoted the attractiveness of the market.
Preferential policies for buying houses in many places have attracted more customers to return to their hometowns.
In the interview, the reporter found that there is a new change in the real estate market during the Spring Festival this year, that is, the number of people returning to their hometowns to buy homes is quietly increasing, and the number of local real estate viewers has increased significantly.
In the past two days, the reporter saw in a sales center in Hanyang District, Wuhan that although it was a working day, there were still many customers in the sales center who came to see the house. The sales director told reporters that the popularity here is good during the Spring Festival this year, and many of the people who come to see the house are people who have returned to their hometowns.
Dai Wei, sales director of a real estate in Wuhan: It should account for sixty or seventy percent, basically they may work in first-tier cities, and their hometown is in Hubei, but they may all want to buy a house in Wuhan, and there are many customers in this category.
The reporter learned that for the people who return to their hometowns to buy homes, many local real estate projects have launched preferential policies such as first-class houses. According to reports, starting from mid-January, the Hubei Provincial Department of Housing and Urban-Rural Development launched the "Spring Festival Housing Carnival" activity in the province, and then introduced a series of preferential policies to support the purchase of houses to guide people who enter the city and return to their hometowns to buy homes and live in peace.
Pan Shibing, President of Hubei Real Estate Association: Including subsidies for house purchases, preferential house purchases, housing packages, provident fund loans, including down payment ratios and loan interest rate policies, this series of policies have a very obvious effect. For example, during the Spring Festival, in Fancheng District, Xiangyang City, the number of new homes sold increased by 40 compared with the Spring Festival in 20235%。Among them, 10% returned to their hometowns to buy homes.
Affected by this, as of February 17, there were 1,534 real estate projects in Hubei Province participating in the event, 347892 units, and 18,204 units have been sold.
Pan Shibing, President of Hubei Real Estate Association: The overall property market is running well during the Spring Festival, and the entire sales are 9590,000 square meters, an increase of about 25 compared with the Spring Festival in 20231%。Whether it's looking at a house or buying a house, it's still very positive.
Huang Yu, executive vice president of the China Index Research Institute: These preferential policies, first of all, I think the first aspect is to let everyone lower the threshold for buying a house, on the other hand, I think that these policies introduced from the first level have also promoted some improvement demand, including the gradual release of some rigid needs, from this aspect, it is still a good positive effect.
It is understood that at present, the main groups returning to their hometowns are the post-80s and post-90s. Around the Spring Festival, policies such as deed tax subsidies and discounts** have been introduced in various places, which have increased the attractiveness of their home purchases to a certain extent.
Policies and measures have been continuously optimized to release positive signals to the market.
Since the beginning of this year, favorable policies for the property market have been frequently issued: the establishment of a financing coordination mechanism has been accelerated, and the purchase restriction policy has been continuously optimized. A series of measures to promote the stable and healthy development of the real estate market have been implemented rapidly, and continue to release positive signals to the market.
In January this year, the Ministry of Housing and Urban-Rural Development, together with the State Administration of Financial Regulation, issued a notice requiring that the reasonable financing needs of real estate enterprises of different ownership be met without discrimination, and that cities at and above the local level should establish a real estate financing coordination mechanism to more accurately support the reasonable financing needs of real estate projects in the form of a list of real estate projects. While the establishment of the financing coordination mechanism has been accelerated, the property market purchase restriction policy has also been continuously optimized. Guangzhou, Shanghai, Beijing, Shenzhen and other first-tier cities have successively relaxed restrictions on property market purchases.
**Wang Wei, second-level researcher of the Institute of Market Economy, Development Research Center: Through the adjustment of these policies, through continuous easing and the relaxation of purchase restrictions, it is conducive to the stabilization of market confidence, which will also create a better foundation for the next stage of market transactions, and is conducive to driving the stabilization of volume and price as soon as possible.
Favorable policies are frequently issued, which has brought a lot of impact to the second-hand housing market during the Spring Festival this year. According to the monitoring of the Shell Research Institute, during the Spring Festival holiday this year, the number of second-hand housing viewing and transactions in 50 key cities has rebounded significantly compared with 2023, and the transaction volume of second-hand housing has increased significantly compared with last year. From the perspective of cities, among the first-tier cities, the number of second-hand housing inspections and transactions in Beijing decreased slightly compared with last year, and the transaction volume of second-hand houses in Shenzhen doubled compared with last year. And Suzhou, Zhengzhou, Xi'an, Nanjing, etc.
Second- and third-tier cities have also seen a significant increase in second-hand housing transactions.
However, compared with second-hand housing, the performance of the new housing market during the Spring Festival is relatively flat.
Huang Yu, Executive Vice President of the China Index Academy: From the first end, I think the effect has been gradually exerted. In fact, for our demand side, there will definitely be a process for this release of the market.
Experts said that with the introduction of a series of policies, the national real estate market continued to decline to a certain extent, the market has some differentiation trends, Beijing, Shanghai, Guangzhou, Shenzhen four first-tier cities and some regional central cities have slowed down the market downward trend or stabilized and warmed up, third, fourth-tier cities and some counties still maintain the original level.
A total of 5,349 projects across the country have entered the "white list" for financing
The reporter learned from the Ministry of Housing and Urban-Rural Development that since the deployment of the urban real estate financing coordination mechanism in January, the real estate financing coordination mechanism in many places has gradually landed, as of February 20, 214 cities in 29 provinces across the country have established a real estate financing coordination mechanism, involving 5,349 real estate projects that can be given financing support.
In Shandong, up to now, 16 cities in the province have established urban real estate financing coordination mechanisms. Seven cities, including Jinan, Qingdao and Yantai, have pushed the list of the first batch of projects, involving 448 projects and 917 financing needs0.4 billion yuan.
Liu Xifeng, Director of the Real Estate Market Supervision Division of Qingdao Municipal Bureau of Housing and Urban-Rural Development: In terms of capital investment, projects are used as carriers to meet the reasonable financing needs of state-owned enterprises, private enterprises and mixed-ownership enterprises, and they are required to be treated equally.
As of February 17, 14 cities and prefectures in the province have established a real estate financing coordination mechanism, and a total of 576 projects have been included in the "white list", and 24 projects have received new financing from banks164.8 billion yuan.
Peng Yinwu, Real Estate Department of Hunan Provincial Department of Housing and Urban-Rural Development: We insist on providing financing support for projects as the carrier, and urge cities and states to focus on the availability of funds, sales prospects, assets and liabilities, financing scale, business compliance, etc., and formulate a project and a plan to more accurately support the reasonable financing needs of real estate projects, accelerate the construction of a new model of real estate development, and promote the steady and healthy development of the real estate market in our province.
In accordance with the requirements of the Ministry of Housing and Urban-Rural Development, all localities should pay attention to the formation of "two closed loops" when carrying out this work: one is to form a closed loop of "push-feedback". The urban real estate financing coordination mechanism selects projects according to the conditions and pushes them to commercial banks, and the commercial banks lend after reviewing them in accordance with the regulations, and report the "reasons for the inability to lend" to the financial regulatory authorities for the projects that are not lent, and the cities will coordinate and solve them in a timely manner, forming a closed loop of work from push to feedback for "white list" projects. Second, it is necessary to form a closed loop of "issuance-use-repayment" management to ensure that all funds are used for project development and construction, and strictly prevent funds from being misappropriated for land purchase, debt repayment or other investment. (CCTV reporters Tan Zhenhua, Li Hongmiao, Zhang Bojun, Xu Zhihao, Wang Botao).