CCTV's first round of star ratings broke three, CCTV8 ranked second in the historical ratings (immediately after "Hurricane"), this "South to North", which dominates the screen for half a month with nostalgic joy and human touch, still has full dramatic tension and plot foreshadowing to set off a new climax when it comes to the end, making the audience shout "The more you watch, the better it looks", "Steady and violent", and the creative skills and the quality of the drama are very powerful. Throughout the Spring Festival, it has become an important leader.
Author: Lan Er.
Editor: Wang Zizhi.
Layout: Wang Wei.
At the end of the year, the car is like dumplings, and it is a day to sleep, thousands of miles to rush home, and the whole family is reunited, which is a rush. ”
The lively picture of railway transportation forty years ago tells the heartwarming understanding across time and space - such a "South to North" adds a special companionship to people in the Spring Festival.
From the first scene, people who have traveled thousands of miles "stuffed" themselves into the carriage, it tugs at the heartstrings of wanting to go home quickly, "urging" the footsteps in reality. Subsequently, its fascinating life landscape and joyful and transpiring life momentum are enough to dispel all boredom and let more happiness fill the gaps of people's holidays. When it came to an end, and it was time for everyone in reality to reconverge, they continued to embark on another journey from south to north by the story of home and home......
It can be said thatIn the Spring Festival, the record and narrator of "South to North" warmly participates in and promotes the deeper emotional migration。From this, we can also feel that film and television entertainment in the Spring Festival schedule and family carnival scenes not only has enough content coverage to make people of all ages love to watch it, but also can become a good opportunity for people to open up their emotions and open dialogues. On the basis of understanding the emotions of the public, iQIYI is once again satisfying the content of the Spring Festival family carnival with thickness.
Under this understanding and completeness, "South to North" is climbing higher and higher, just near the end of the showThe ratings of its CCTV8** period have broken 3 in a row, and the popularity of iQiyi station has continued to rise to more than 9700; During the entire broadcast period, it dominated the list on multiple platforms such as Yunhe, Yien, Detawen, Maoyan, and Lighthouse, and many data such as broadcast and popularity continued to reach the top; At the same time, its main topic on Douyin has also exceeded 10 billion, and the explosion has been verified in more dimensions。"South to North" really occupies the high ground of the online Spring Festival stalls.
As of February 21, the highest heat in the station reached 9739. People's nostalgia has heated up period dramas and revived creation. Among the increasing number of plays, the unique intimacy and cuteness of "South to North" may lie in itShaped by the small and rich life scenes, it interprets the fireworks temperament of the Northeast and activates more of the once vivid past on the land
He was dressed in plain cloth and had a briquette stove at home. If you want to change your clothes, you have to see if the cloth ticket is enough, save a year of meat tickets to make a big meal at home, and a white rabbit can capture the hearts of a yard of children. These familiar scenes are all young and middle-aged people under the age of 40 who have flipped through the ** images at home or listened to the memories of old things read by adults; And the innovative "old railway" perspective of this drama also brings more freshness of the times.
For example, this former "spectacle" of car riding, in order to be able to travel better, people fancy to create space. On the ground at the bottom of the three-seater, one can lie flat; On the overhead luggage rack, there is one curled up; Between the two rows of seats, use two rods and a piece of stiff cloth to prop up a small stretcher, or you can lie down; There are also parents who make a homemade hanging basket under the luggage rack, which can also staggering to sleep their children.
Many ** and the audience have archaeological photographer Mr. Wang Fuchun's album "Chinese on the Train", which records the life on the train 40 years ago, and the drama makes the frozen pictures completely come to life again, so that many viewers can't help but sigh "the wisdom of ordinary people's life" and "can work hard to live well under any conditions".
It is this kind of creation that puts into life that makes "South to North" gradually show its unique period drama appearance. It hardly uses subtitles or narration to highlight the "year" or "memorabilia".It does not "loudly remind" the changes of the times, but uses the flow of details of life to let the years flow silently, so that the nodes and major events of the Chinese have turned into the "spring mud" of life.
From raising chickens just to lay eggs, scrambled eggs with green onions are the main dishes on the table, to stewed mutton on the table, and making milk powder at night to supplement the nutrition of children going to college; From girls' braided padded jackets, to permed down jackets and wearing high heels in winter; From carrying two hot water bottles as a gift, to entering the house with a TV and refrigerator - all of these are silently writing people's lives moving forward little by little.
AgainAs the name of the series contains, it also sees great changes through the expansion of people from the south to the north by rail
For example, the reform and opening up has brought more opportunities and new roads, so that young people are groping one by one, "selling pickles" Ma Yan tried to take the college entrance examination, Niu vigorously stepped out of the stable railway system to Shenzhen, and came from thousands of miles away from Xiaowenzhou in the new era to make small commodities in the east of the country, people between struggle and life, hard work and choice.
Ma Kui Wang Xin's master and apprentice are also "old" policemen who have encountered new problems, from helping passengers to coordinate disputes and rectify pickpockets in the past, to later handling cases across provinces and north and south, tracking drug dealers, they are facing all kinds of new challenges in the great changes of the times, and the changes in their handling of cases also reveal the development of the social system.
The lack of publicity of the changes of the times in the play may be to bring the people outside the play closer: the former people who have come past have completed their struggle and pursuit and written their big stories in such a small but lasting daily change; And those who are young will also follow such an ordinary but vivid road to move forward steadily, creating new story imagination.
In the overall light and happy story atmosphere of "South to North", it is such a rich era life filled with multiple layers of small and large, light and heavy, and at the same time arouses a sense of resonance and young curiosity in the past, forming a warm situation of sharing and interaction in the external public room and the internal family.
When watching "South to North" with their parents, especially when they went to the courtyard to prepare for Cai Xiaonian's wedding, they said with three points of emotion, three points of nostalgia and four points of pride, "At that time, people were united in their hearts" - such a scene seems to be present in many families.
The most precious thing about the reproduction of the memory of the times is always the sentiment with a strong warm yellow tone, becauseTimes will change, time will steal many things, only this kind of spirit and emotion can be crossed and inherited, and it is what people are most concerned about and need to be endowed with
Although there is no emphasis on the tone, the audience can feel that the days of "South to North" are simple and poor, and many times it is not easy. However, it is precisely in this environment that people in the story know joy in suffering and pass on joy to each other, and this mentality, atmosphere, and power are very moving. Everyone exudes tolerance and understanding, walks the road under their own feet, and conveys a kind of bright energy that nothing cannot be solved.
The actor Wang Xin was framed by a theft gang and demerited, transferred to a small site, which was a major setback in life development at that time, but after a short loss, he and the elders who cared about him were turning the predicament into life. His master and leaders took this opportunity to temper him, and Wang Xin also accepted this kind of tempering, and in the several years of patrolling in the small station square, he went deep into the world and groped and grew up in the collision with the people's small things.
In the compound, the move in of the old Ma family, the death of Su Fang, and the raising of Xiao Ma Jian have affected the hearts of the women in the compound for many years - in the end, the new relationship between Ma Kui and Dr. Shen, who had been widowed for a long time, was not prejudiced; Cai Xiaonian's marriage, how to make up the furniture of "forty-eight legs", whether there are enough bicycles to pick up relatives, it can be said that when a son gets married, the father of the family is worried; Niu Dali and Yao Yuling, two "migrant workers" whose families are in other places, and the old and young people in the compound are also close to them like a family.
Outside the compound, on the train from south to north, whether it is a homeless man and an old blind man who has been looking for a woman for decades, Xiaowenzhou, who has no money to eat after being robbed, a young man who has made a mistake for a while, a nameless disabled farmer in the countryside, Ma Kuiwang Xin and the railway people are always helping them and doing their best to help their lives, and warm things are happening all the time.
And these, the tenacity hidden in the smile that never knows sorrow, and the warmth that always feels after crying, are the old feelings and today's yearning that the audience can't let go of around "South to North".
What is a better and more timely Spring Festival family carnival content? This answer will inevitably not be unified, and what we see in iQiyi may be the fundamental "life as a method".
Since 2020, "online Spring Festival stalls" have occupied an increasingly important position in the public's New Year's customs, especiallyThe big drama has become an "electronic New Year's goods" that the audience is looking forward to every year. In the meantime, iQIYI has played a key role every year, creating important national memories again and again
In 2020, "Love Apartment 5" led an innovative expression of comedy dramas, making the new changes of the social era, and the trend, care, and love of young people become the focus of creation, so that the audience can truly see their proper life in laughter, which has triggered a boom of watching and discussion.
In 2021, "Son-in-law" will break through the circle, with the costume narrative as the shell and framework, the costume drama with contemporary thinking and presenting the current incision will quickly attract the attention of the public, bringing a great novel and interesting atmosphere to the Spring Festival.
In 2022, iQIYI will play an emotional heavy chess, "The World" covers the past 50 years of civilian life, and makes the people of the whole country cry with a footnote masterpiece of the times, and finds the multi-layered resonance of life.
In 2023, "Hurricane" will achieve a differentiation from the past New Year's dramas, and further capture the hearts of the whole people with a masterpiece that has both tense dramatic tension and the fate of small people for decades.
And this year, "South to North" hides "big" and shows the "small" intimacy, with a gratifying atmosphere and warm true feelings, once again hitting the Chinese people's expectations for the Spring Festival.
One of the noteworthy evolutionary states is that in the diversity and richness of genre themesFrom the entertainment satisfaction of young people to the connection of more public needs, from joyful expression to social, topical, and emotional depth, iQIYI is constantly deepening its understanding and ability to entertain and celebrate the Spring Festival.
iQIYI is echoing the mood of the times through a diversified "life content window" to create maximum emotional resonance for the Spring Festival. And what kind of story will be written next time, we are really looking forward to it.