The development of fashion magazines in Japan is earlier than in Japan, and the classification of fashion magazines by age group and gender is also clear. I've done a few small ** before, you can also refer to it.
Fashion in Japan is heavily influenced by the United States, and so are fashion magazines. Let's take a look at the history of Japanese fashion magazines.
1867 American Harper'S Bazaar was launched.
1893 Vouge was founded in the United States.
1905 Japan's first women's fashion magazine, Women's Pictorial, was founded, and it is still published today.
1936 Nippon Jiji Shimbun (later STYLESHA) published Japan's first true fashion magazine, Style. The cover painting was made by Tsuguharu Fujita and inscribed by Togo Aoko. The price is 20 yen per yen. The magazine has a total of 32 pages, including 16 pages for dress, 4 pages for **, 8 pages for Japanese kimono, and 4 pages for feminized sausage. In the same year, Japan's "Decoration Garden" magazine was founded and has been published since then.
1946 "Women's Line" was launched.
1949 Dress ** was launched. In the same year, Japan's first men's fashion magazine, "Western Wear", was launched.
1950 Men's fashion magazine "Men's Specialty" was launched.
1955 Men's fashion magazine Men'S Club" was launched.
1958 Family Pictorial was launched.
1960 High Fashion was launched.
In 1969, the pamphlet "Hidei Mori Pop Newsletter", which had been published by fashion designer Hideki Mori since 1966, was renamed "Pop Newsletter" as a fashion magazine published publicly.
1970 "an·an", a comprehensive fashion magazine that advocates a new lifestyle for young women, was founded.
In 1971, Shueisha launched "Non-No", another women's lifestyle comprehensive fashion magazine, in order to compete with "an·an", which has been published ever since. Now they also have men's fashion magazines of the same name.
1971 Men's lifestyle fashion magazine "Popeye" was launched.
In 1975, JJ was launched, and the Japanese fashion magazine industry officially entered the era of involution.
In the 1980s, during the bubble economy in Japan, the income of major publishing houses was mainly advertising, and foreign fashion magazines such as "Vouge" from Europe and the United States entered the Japanese fashion market in earnest.
Here's a breakdown of women's fashion magazines, by age:
Oriented to 10-20:
an·an 》 ar》
Facing 20-28:
Mina", "Non-No", "JJ", "Cancam", "Vivi", "Ray" (Ruili in China), "More", "with", "Decoration", "Ginza ", "Fudge", "Cluel", "Numero", "Gisele", "Oggi", "baila", "Classy".
Oriented to 30-39:
very》《lee》《domani》
Facing 40-49:
precious》《marisol》《story》
Facing 50:
Family Pictorial", "Women's Pictorial", "Eclat", "Hers", "Harmony".
The classification of men's fashion magazines is just as clear, divided by age:
Facing 10-19:
Ollie" and so on.
Facing 20-30:
men's non-no》《popeye》《begin》
Oriented to 30-40:
men's club》《leon》《men'S EX", "UOMO", "Safari", "Sense", "Pen", "Lightning", etc.
February** Dynamic Incentive Program