Recently, the Supreme People's Court made a final judgment on the trademark infringement of "Lafite", and Nanjing Golden Hope Wine Co., Ltd. and other enterprises were sentenced to stop the infringement and compensate Château Lafite Rothschild (Rothschild) for a total of 79.17 million yuan.
This 12-year-long "pull" has finally come to an end.
A line from Fa Ge in the movie "God of Gamblers" raised the 1982 Lafite red wine to a new height, making it a "worship wine" in the Chinese world and influencing several generations.
According to the data, the Lafite wine of Château Lafite Rothschild officially entered the Chinese mainland market in the 90s of the last century. On October 28, 1997, the winery's two wine trademarks, "Lafite" and "Chateau Lafite Rothschild", were approved for registration in Chinese mainland.
There are many red wines", Lafite red wine has endured in the Chinese market for a long time, and some wine companies have started to touch porcelain crooked thoughts.
In April 2005, Golden Hope applied to the Trademark Office for the registration of the trademark "Château Lafite" on wine, which was approved in 2007.
On August 24, 2011, Château Lafite Rothschild requested the TRAB to cancel the trademark "Château Lafite". A 12-year trademark enforcement campaign began.
The road to rights protection was full of twists and turns, and there were many difficulties, and the lawsuit was fought all the way to the Supreme People's Court.
From the verdict, it can be seen that "Lafite Manor" touched porcelain "Lafite" in many places such as packaging, advertising, and **.
The outer packaging logo is "lafei manor", "lafei" is "lafite" pinyin, and the shape is similar to the word "lafite", "manor" means "manor". The brochure uses the slogan "God's favored wine has finally come to China".
At the same time, it introduced the status of Château Lafite de Rothschild in the industry, using the "Château Lafite" wine **, and introducing "the famous Château Lafite from the Pauillac appellation in the Médoc".
Touching porcelain in all directions is just to fish in troubled waters and take advantage of the situation to make money. It's just that "Li Ghost" pretends to be "Li Kui" will eventually be exposed and recognized, and the fake will never be true!
The award of 79.17 million yuan is the highest award in similar cases in the past ten years, which is a strong punishment for "Li Ghost" and a warning to the majority of business entities.
Only when an enterprise has a strict intellectual property protection system can it be able to deal with infringement with ease, even if the rights protection front is stretched, it can always stand on the side with legal rights and be invincible.
Therefore, the majority of business entities must realize the importance of the reasonable layout of three types of intellectual property rights, such as trademark rights, copyrights, and patent rights, to brand operation and business development. Only when we have a legal right foundation can we enjoy legal protection, and we can obtain legal support when we open up markets and deal with infringements.
After the rationalization of trademark rights, copyrights, and patent rights, it is also necessary to monitor whether there are intellectual property infringements such as famous brands and free riders inside and outside the industry at any time.
In the process of commodity sales, we should pay attention to the intellectual property rights of goods, and if the intellectual property rights are infringed by others, we should take the initiative to actively search and fix evidence, and actively maintain the good reputation of the brand, only in this way can we ensure that the brand reputation is not damaged.
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