If the joint venture car has to be divided into grades, then Buick in the past few years is really a little uncomfortable, in fact, the earliest Buick entered the country as a joint venture car to go to the business model, that is also a proper big brother brand, higher than Volkswagen, Toyota. But it's a pity that the development of Buick in China has really become less and less ideal in recent years, resulting in many Buick models are obviously very cost-effective, but sales just can't go up, and the most important thing is that the high fuel consumption of American cars has become the stereotype of early users, even if the fuel consumption of American cars has been well controlled, but everyone is not willing to try anymore, at least there are fewer and fewer users who are willing to try. And a medium-sized SUV like Buick Envision now has to rely on a discount of 60,000 or 70,000 yuan to be able to have a relatively ideal sales volume.
It is indeed too difficult to say that Buick Envision is in China, after all, Buick Envision is also a real medium-sized SUV, but unfortunately because the brand is not hard enough, it is now a bit of a taste to compete with domestic cars in the market, because the same joint venture car brand, Volkswagen, Toyota, Honda These brands of medium-sized SUVs ** are obviously higher than Buick Envision, the most important thing to sell is better than Buick Envision, this is the most uncomfortable, to go directly to the size of Buick Envision is really not small, Even the S version of the Buick Envision model is close to 2With a wheelbase of 78 meters, the wheelbase of the Buick Envision Plus version is more than 283 meters, which is already quite a good space performance, not to mention that the whole Buick Envision is still a 48V mild hybrid, which has a certain effect on reducing fuel consumption, but unfortunately users just don't pay for it.
From the perspective of market performance, the situation of Buick Envision in 2023 is not too ideal, especially in the first half of the year, when Buick Envision's discount is not large enough, the sales volume is only at the level of five or six thousand vehicles, and in the second half of the year, Buick Envision's sales began to rise, but the best time is to sell more than 8,000 vehicles, this month's sales results are really not good, and even at the end of the year, Buick Envision's sales will decline. Until the discount of Buick Envision expanded again, from the original more than 50,000 to the present.
From the sales of Buick Envision in November of more than 6,000 to the sales of Buick Envision in January 2024, the sales of Buick Envision will finally break 10,000, it can only be said that the road of Buick Envision is really bumpy, and Buick is really difficult.
Buick Envision product strength:
Judging from the product, the pricing of Buick Envision is still quite high, 20990,000 to 29The ** of 590,000 is also completely in the ** range of a serious joint venture medium-sized SUV, so it is not surprising that the brand power of Buick Envision has declined before, resulting in more people being willing to consider German and Japanese models. Although the previous discount of Buick Envision was not small, it was not too exaggerated, and the discount range of about 50,000 was really not so exciting for users. But by the end of 2023, the Buick Envision offers began to arrive.
The level of 60,000 or 70,000 is still quite high, especially if the local preferential strength can be given to 70,000, Buick Envision is really worth considering.
In terms of power, just like the Buick Envision mentioned above, all the Buick Envision series are equipped with a 48V mild hybrid system as standard, although this does not help as much as the real hybrid in terms of power and fuel consumption, but it is better than nothing. In addition, the Buick Envision is equipped with 1The 5T engine has a maximum horsepower of 211 hp and a maximum torque of 270Nm, and the gearbox is equipped with a 9AT as standard, which is completely sufficient as a substitute power. Of course, if you have a high demand for power, then consider the Buick Envision 2In the 0T version, the maximum horsepower of the engine is 237 hp, and the maximum torque is 350N·m, and the actual experience is indeed better than 1The 5T version is much more relaxed.
As for the configuration, Buick Envision as a joint venture car really can't give too much, but like keyless entry, keyless start, reversing image, cruise control, reversing radar, large-size screen and multi-layer soundproof glass (the whole car) These are standard, and even like the steering wheel shift Buick Envision has also been given, it can be said that users still don't have to worry about the problem of insufficient configuration when they buy the lowest configuration of Buick Envision.
Summary:
I have to admit that the pricing of the Buick Envision car is actually relatively high, and Buick's brand power in China is indeed not comparable to the Japanese and German cars, but from the Buick Envision after the price reduction can achieve sales of more than 10,000 people, in fact, the user's eyes are bright, as long as the Buick Envision discount is in place, the sales will not be bad, the brand is not the biggest problem, the real problem is still **, and Buick is now difficult to improve its brand image a little, It's a little more comfortable.