A while ago, my friend told me a bad thing:
Seeing that the winter vacation was coming, she wanted to take the elderly and children to the Northeast to play. Before leaving, it is natural to prepare enough warm equipment, and her mother thinks that the light down in the wardrobe is not a big deal, so she specifies to buy a long down jacket of an old domestic product.
After several comparisons, I spent more than 500 to buy a goose down jacket for a certain brand, goose down, more than 500, and the cost performance is quite high.
But after receiving the goods, I found that there was a flaw, returned it once, and there was still a flaw, I found customer service and asked him to check it carefully before delivery, and only received the clothes without quality problems for the third time.
This brand is also an old domestic product, why is the quality control so poor? Or is it just that she was unlucky, and she ran into defective products?
So, I searched the Internet, and it didn't matter if I searched, I found a new continent.
It turned out,They are most likely "OEM" products authorized by the brand, that is, the brand does not care about all aspects of production, but only sells a "tag".
Old domestic products are the hardest hit areas of "OEM".
Some netizens found that the three clothes of different brands not only have the same style, but also the models used on the detail page are the same.
Some netizens said that they bought a down jacket of *deer, but what they sent was a *Meng down jacket.
The customer service's response was, "The manufacturer has hung up the wrong card." ”
From the bottom of my heart, I hope that the old domestic products will get better and better, but they should also be taken in the right way, not just feelings, not quality.
Old domestic products have become the hardest hit area of "OEM".
Once upon a time, a family soldAn old domestic product that started with thermal underwear, spanning 360 lines, arranging a person's daily life.
In the morning, put on the underwear and autumn pants of the Nan*ren, and the outer kit of the Nan*ren down jacket; Drink a glass of water heated by a Nan*ren kettle, and ride a Nan*ren electric car to work;
Go home at night and turn on the heater for the south*; Lie down on the bed covered with a four-piece set of Nan*ren, if it is still cold, there is still a southern-person air conditioner hanging on the wall.
Cheap is really cheap, but when you open the comment area, you will find that the advantage is only cheap:
Clothes shrink and pill;
The electric car can't be charged in less than a week, ask customer service, no one cares;
What's even more scary is that some small household appliances, with bad luck, will actually buy leaky ones.
Needless to say, Nan * people are the most blatant in the OEM brand.
But the south * people are only the tip of the iceberg of this industrial chain, some people have dug up the common OEM brands in the market now, and many old domestic products that have had glory have fallen.
In the OEM business, only consumers suffer
There are so many types of clothes, accessories, shoes, and spring, summer, autumn and winter clothes for a brand, and it may not be realistic for it to produce all of them by itself.
But many big brands will not choose OEM, but choose OEM.
For example, Bosideng OEM down jackets for Adidas; Foxconn assembles electronic products for Apple; TSMC gives some high-end chip foundries.
OEM is only a part of the production, and the products produced must be inspected by the brand and meet the standards before they can flow to consumers. In case there is any problem with the product, the brand is directly responsible for after-sales.
And OEM is another routine entirely, simply put, OEM is to sell tags. After the brand collects the license fee, it directly allows the products produced by others to use its own brand.
With a casual search, you can search for the channels authorized by the brand, and it is known as "packaged, but there is no charge".It is not difficult for merchants to have the intention of labeling their products with a certain brand.
Why is the white-label model so widespread? Of course, there are huge interests behind it.
The products involved in the "one hundred and eighty lines" of the south * people are the "leaders" of the OEM business, in fact, as early as 2015, its self-operated factories have been completely shut down, that is,No matter how much money you spend, you can't buy "**" in the traditional sense, but over the years, it has relied on OEM to give people the illusion that the production line is very strong.
Of course, it makes a lot of money by selling licenses. It is reported that in 2019, Nan* people earned 1.3 billion from licensing alone.
For manufacturers, OEM can also increase consumers' recognition of themselves and raise prices reasonably. Industry insiders once revealed that the jeans they produced were bought for 79 yuan, but they could be sold for 129 yuan if they were labeled as Nan * people.
The OEM model allows the licensor and the licensee to achieve a win-win situation, and only the consumer is hurt.
Quality and safety are hidden dangers
In fact, OEM is not terrible, but I am afraid that I will only charge money on the brand side, but I don't care about quality issues.
An article by the Guangzhou Municipal Consumer Rights and Interests Commission revealed:
As long as it is a company with a business license, the business category and the brand are the same, and the authorization can be obtained after paying the authorization fee.
And the brand will not "inspect the factory" in advance, check the production qualification on the spot, and will not conduct random inspections to supervise product quality. ”
A search on the Internet shows that the news of unqualified quality inspection abounds. There are many threads in clothes, and uneven threads are small things, but the key is that some clothes also contain chemicals that are harmful to the body.
One of the slippers of the force has been exploded, "the plasticizer exceeds the standard by 195 times", and the impact on the human body is very large.
In addition,It is also difficult to guarantee the after-sales service of the OEM. The Paper has reported on the news that it is difficult to protect the rights of online shopping for "OEM" electric vehicles.
Ms. Huang from Guangzhou bought a Xinri electric car on Pinduoduo, but the dashboard could not be displayed properly after riding for a long time. Ms. Huang called the headquarters of Xinri, and the other party said that the product was authorized to be produced, not directly produced by Xinri manufacturers, and could not give an appraisal certificate and could not guarantee the quality.
Ms. Huang also contacted the merchant of the store, who stressed that the product met international production standards and there was no quality problem, and refused to return the product.
Legally speaking, OEM products are authorized, so they are not considered to be selling counterfeits, and even if they are sued, they may not be able to win any rights and interests for themselves.
OEM products, after-sales ripped skin.
Therefore, if you don't want to buy low-quality OEM products, the best way may be to "get the money in place".
One of the most striking features of low-quality OEM products is that they bear the name of a big brand, but they are even lower than the market price.
Once you feel like you're getting the best value for your money, you're actually falling for them. Pricing that does not conform to the laws of the market is generally ghostly.
Have you ever had a similar experience, and if you have anything to say, please share it in the comment area!