Reselling the air conditioner check code of the United States was sentenced! Counterfeiters should b

Mondo Social Updated on 2024-02-23

Channeling goods has been surging in the air conditioning industry for many years. Especially in recent years, with the rise of e-commerce, information barriers have been broken, and express logistics is omnipresent, which has provided convenient conditions for the increasingly popular channelers. Counterfeiting, because the cost of violating the law is too great, is much less than that of speculators who flee goods. However, whether it is fleeing goods or counterfeiting, it has always been a behavior that Gree, Midea, Haier and other head air conditioning brands have severely cracked down, especially for those lawbreakers who do not hesitate to take risks for profiteering.

Recently, Midea's risk control integrity notice has caused a shock in the air-conditioning industry. According to the content of the report, Zhang XX, the former employee of China's regional user service technical support, Xu XX, the former manager of Changsha Yunzhong Technology, and Jiang XX, the boss of Changsha Jingwei, the service provider, were sentenced to two years, one year and six months, and one year and six months in prison and fined accordingly for illegal acts such as buying and selling air conditioning check codes without permission, allowing engineering machines to be counterfeited and illegally profiting, constituting the crime of embezzlement and non-state functionaries. The release date is February 18, 2024.

From the content of the above report, it can be seen that the seriousness of the case of Midea air conditioning, the personnel involved from the headquarters of technical personnel to local service providers, privately buying and selling air conditioning check codes, allowing engineering machines to be counterfeited and illegal profits, and other violations, has constituted a crime, the personnel involved in the case were sentenced, and the consequences are very serious. This is a wake-up call for all household appliance people, honest management, legal operation is the right way, opportunistic and illegal people should be warned. ‍‍

According to the "home appliance people", in recent years, because of the prevalence of household appliances channeling, major manufacturers have set up a start-up check code in order to prevent goods channeling. However, driven by interests, the road is one foot high, and many merchants who flee goods have their hands and eyes to the sky, and finally they can obtain the check code through improper means such as buying and selling. As a result, buying and selling check codes has become a means for some people to make illegal profits, and the incident reported by Midea this time is not an isolated case of a certain brand, and this phenomenon also occurs from time to time in other head brands such as Gree. ‍‍

In the face of the repeated prohibition of air conditioner goods and the increasingly embarrassing situation, many people suddenly thought, if the head brands of air conditioners, Gree, Midea and Haier, all let go of regional control and let the products circulate freely, will it be able to achieve the same world without thieves? ‍‍

In fact, at the moment when e-commerce is rampant, relaxing regional restrictions is not a good thing for offline dealers. Although the relaxation of regional restrictions does not have the saying of fleeing goods, it will lead to the intensification of the war. In the absence of regional restrictions, dealers around the country are more likely to fight for market share, and individual merchants will take improper means to dump at low prices, which eventually leads to the intensification of the war. Not only does this affect the brand's channel management, but it can also wreak havoc on the entire sales network.

In the case of market chaos, it is difficult to restrain the strength of the e-commerce platform with the right to speak, and the power of the power e-commerce platform will be further expanded, and the air conditioning brand will be subject to the large e-commerce platform, which is limited in its right to speak, and the entire brand's ** system may collapse, which will not only affect the profit margin of the brand, but also may affect the healthy development of the entire industry.

"Home appliance people" believe that the existence is reasonable, and there will be a certain market space in the short period of time, but the business still has to look at the long way, adhere to the right path, and must not be opportunistic for the sake of short-term interests. ‍‍

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