During this year's Spring Festival, Fat Donglai Trading Group in Xuchang, Henan Province once again became the focus of national attention, subverting the public's perception of traditional supermarkets with its unprecedented popularity. According to statistics, in just 3 days, the three major commercial complexes of Angel City, Times Square and Life Square received a total of 116 tourists330,000 person-times, this figure not only catches up with the tourist attractions with the highest number of tourists during the Spring Festival in Henan Province, but also ranks among the best in the country's major well-known scenic spots. Netizens jokingly called it a "6A-level scenic spot" with no off-season.
The business miracle created by Fat Donglai is remarkable, in contrast, 11 4A-level scenic spots in Xuchang received a total of about 127 tourists during the 8-day Spring Festival holiday30,000 people, which means that Fat Donglai approached this number in only 3 days, which shows its strong attraction. What's more worth mentioning is that the average daily tourist reception of Fat Donglai reached 38780,000 person-times, far more than Kunming Yangzonghai, Wuhan Yellow Crane Tower and Chongqing Dazu Rock Carvings and other well-known tourist destinations.
In fact, there is a precedent in China for building a shopping mall into a national 4A or 5A scenic spot. As early as 2011, Guangzhou Grandview Plaza successfully applied to become a national 4A-level tourist attraction, and has developed into a comprehensive cultural, commercial and tourism landmark integrating commerce, tourism, culture, education, entertainment, social and business. Haining China Leather City, Changchun Youshan, Chongqing Tiandi Project, Changjiahui Danzishi Old Street, Jinan's Impression Jinan Spring World, etc., have also been rated as national 4A-level scenic spots.
In the face of such amazing popularity and market potential, the outside world can't help but ask: Is it possible for Fat Donglai to be listed as a national 4A or 5A scenic spot? For this idea, the relevant person in charge of the Xuchang Municipal Bureau of Culture and Tourism pointed out that as a unique urban cultural IP, Fat Donglai's brand building is closely connected with Xuchang's honest and friendly urban culture, which has certain particularities. Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, believes that by learning from successful cases in other regions, deeply integrating commerce, culture and tourism to create a cultural, commercial and tourism complex, the possibility of Fat Donglai declaring a national 4A-level scenic spot is not out of reach.
With the rise of online consumption, shopping malls are no longer just shopping places, but are gradually evolving into a new type of tourist destination. With its high-quality service, unique business philosophy and profound local cultural heritage, Fat Donglai has successfully attracted a large number of consumers and tourists, showing strong social influence and economic value. If resources can be further excavated and integrated, and Fat Donglai will be transformed from a simple commercial center into a comprehensive carrier rich in cultural connotation and tourism functions, it will undoubtedly inject new vitality into the cultural tourism industry in Xuchang and even the entire Henan region.
In the context of consumption upgrading and the integration of culture and tourism, do excellent commercial enterprises such as Fat Donglai have enough conditions and necessity to apply for national tourist attractions? How will such a shift affect and reshape the city's business landscape and the future development of the tourism market? In this regard, all sectors of society should carry out in-depth research and research, in order to achieve a win-win situation between business and culture in the future development, and promote the common prosperity and progress of the city's economy and tourism. Fat Donglai 3 days of tourists more than the hottest scenic spot in Henan