Foreign media suddenly exclaimed, Chinese tourists disappeared? The West seems to realize that the wind direction has changed
The mysterious disappearance of Chinese tourists has shocked the news in Western countries.
Last night, the foreign media suddenly let out an exclamation, saying that the Chinese are like the world has evaporated! This shocking scene shocked news organizations in Europe and the United States, because they found that the current wind direction is quietly changing! The U.S. news was the first to point out that the disappearance of Chinese and their desire to travel abroad has caused $12.9 billion in economic losses to the global tourism industry. In the past, we thought that as soon as the Chinese let go, they would definitely come back like a flood. However, Chinese tourists have unexpectedly lost their enthusiasm for overseas markets and continue to stay at home. In previous years, the Spring Festival was Chinese in Paris, in Seoul, in New York, in Bangkok, but in this year, it seems a little unusual. Everyone miraculously stayed at home, and even friends who used to travel abroad in the past sighed: go home for the New Year. Foreign journalists are reluctant to admit this fact, but because the way of thinking of the Chinese is changing, they can only do so.
Chinese choose to travel in their home countries for a variety of different reasons.
Why do Chinese suddenly change their minds and turn to local tourism? In fact, this change did not come suddenly, but over a long period of time. With the rapid development of China's economy, people's material conditions are improving day by day, and the travel requirements of Chinese tourists are also changing. Once upon a time, overseas travel was a luxury, a fantasy, a one-of-a-kind experience, a way to manifest wealth and wealth. However, when Chinese people are more and more aware of the fact that their homeland also has such beautiful natural scenery and splendid cultural landscape. They will also feel that they don't have to go abroad to appreciate the beauty and cultural differences, and they can also get the same fun and sense of accomplishment when they go to China.
Domestic travel is appealing not only because of the beautiful scenery, but also because of its transportation, services, and safety. Compared to traveling abroad, it is more comfortable and safer to travel at home because you have to fly long distances and there are many language barriers. With the continuous development of the high-speed rail network, as well as the continuous development of civil aviation, Chinese travelers have become more convenient to travel. In addition, the tourism industry in our country is also continuing to develop, making it more comfortable and safe for tourists to stay here. Whether it is the supporting equipment of the tourist attraction or the high-quality service of the hotel, it is in line with the world-class standard. In addition, tourist attractions in some countries have also formulated special preferential measures and programs for Chinese to attract Chinese to come here for vacation. In general, Chinese do not choose their country on a whim, but for many reasons.
The effect of changing the propensity to consume.
The change in the way Chinese travel will not only impact the tourism industry, but also change domestic and international consumption patterns. The growth of domestic tourism is not just due to a decline in overseas market share, but also due to more domestic markets and a shift in consumer psychology. Previously, the vigorous development of China's overseas automobiles was mainly based on the love of Chinese customers for foreign brand-name products and their need for foreign brand-name products. However, with the enhancement of Chinese consumer confidence and the change of consumption concepts, domestic famous brands are also gradually emerging, which has formed a certain impact on foreign-funded enterprises.
The mobile** market is one of them. Apple and Samsung were once China's masters and the targets of Chinese. But now, domestic phones like Huawei and Xiaomi have begun to stand out and have achieved impressive results. In the automotive market, foreign brands such as Volkswagen, Nissan, Honda, BYD, Changan and Chery have all seen significant declines in sales. Even in the apparel industry, Adidas and Nike are not only dominant, but also well-known clothing companies such as Anta and Hongxing Erke in China have also risen. Domestic consumers are gradually recognizing domestic brands, and they are paying more and more attention to domestic design and quality, and tend to buy domestic products.
In addition, people's love for traditional culture also reflects this new consumption tendency. With the advent of the "Year of the Dragon", the various elements of the "Year of the Dragon" have become the focus of attention. According to recently released figures, on platforms such as Douyin and Vipshop, this year's "Year of the Dragon" clothing sales increased by 300% year-on-year, and the post-90s generation is the main consumer group of this group. Valuing tradition does not mean abandoning foreign travel, but rather developing a strong sense of identity with one's own country and one's own culture. Chinese consumers are gradually reclaiming their own traditions and traditions from the frenzy of foreign brands and culture. This change will have a huge impact on multinational companies, which will need to re-evaluate the Chinese market and revise their strategies.
The Chinese returned with confidence.
Chinese consumers are changing their spending decisions, reflecting their confidence in themselves and cultural recognition. China's consumer groups have been freed from the hustle and bustle of "outside", and they have begun to independently have confidence in their local goods, their own culture, their own culture, and their own products. Such confidence is not only manifested in personal consumption, but also in a nation's international strength and cultural reserves.
The decisions made by Chinese consumers are not only a huge impact on the entire market, but also an important symbol of a confident, open and diverse nation. In the context of the current transformation of consumption structure, multinational companies must conduct in-depth research on the Chinese market to better respond to the needs and preferences of Chinese consumers. As Chinese consumers, we should also actively participate in China's excellent products and national culture, and will continue to be proud of them. This is not just a one-man decision, but also a country with a more confident, diverse, and prosperous future. Let's take a look at China's consumption to regain self-confidence and watch the in-depth development of international companies in China. This is not only a change in consumption patterns, but also a sublimation of one's own understanding and cultural identity. In the new century, we will continue to adhere to the love of high-quality local products and culture, and lead the trend in this wave of "rejuvenation". This is not only a choice, but also a way to build a more confident, diverse and prosperous future.