Selling a house as an agent is a seemingly simple but complex profession. First of all, there are some differences between the nature and functions of the real estate sales agency and the sales department. A real estate sales agent is usually a third-party agency that connects buyers and sellers and assists both parties in completing the transaction. The sales department is often set up directly by the developer and is responsible for promoting the developer's properties. So, what are the similarities and differences between the two in practice?
Property sales agents are more independent, often serving different developers and individual owners, and are therefore able to offer a wider range of options. This allows intermediaries to be more flexible in responding to market changes while meeting the needs of their clients. In contrast, the sales department is often limited to the promotion of a specific property, and its range of choices is relatively narrow.
Intermediaries play a more neutral role in the transaction. Not only do they provide professional marketing services to sellers, but they also provide comprehensive property information and assistance to buyers. This neutrality makes it easier for agents to build a broad client base and not just home buyers in a particular development. In contrast, the responsibility of the sales department is mainly to promote its own real estate, and its services are more biased towards the seller, which may have certain limitations in information disclosure.
In addition, real estate sales agents work relatively independently, they need to develop their own client resources, develop promotion plans, and handle all aspects of the transaction. This can be a good opportunity for people who are good at developing contacts and have the ability to run independently. In the sales department, since it is mainly responsible for promoting specific properties, its work depends more on the quality of the developer's properties and market reputation. This means that the work of the sales department is relatively stable, but the opportunities are also relatively limited.
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