Even Ma Yun himself didn't expect that the employees who had worked with him for 7 years had just left Alibaba on the front foot, and the back foot would become a "head shaver". The key is to open more than 1,000 stores within 5 years, beating the two major barber giants Yongqi and Wenfeng, with an annual revenue of more than 1 billion! This is Xiong Guoping, the founder of Youscissors.
No wonder Xiong Guoping is ashamed to say that he earns more from a haircut than working at Ali, which is not half a star! If you change to others, you will not hesitate to choose a haircut. You must be curious now, what model did he use to make so much money? In fact, it is very simple, the main thing is a differentiation!
Barber shop positioning and business modelThe main focus of the store positioning is the quick cutting model, and the implementation of the "four nos" principle, no cutting women's heads, no perms, no hair dyeing, and no cards. At this time, some people will not understand, the most profitable thing in the barber industry is perming and dyeing hair and locking customers with cards, how can this person give up all the big profit points, how many heads do you have to cut to earn 1 billion? In fact, although it is said that it is to win by quantity, but if you think about it, most men's haircuts are like eating, and they have to be cut at the point, and the demand is relatively large. So how did he do it?
1.Reduce store costs: In order to save costs, each Youshear has a scale of only 30m.
2.Fast food haircuts: Unlike ordinary barbershops, they don't perm, and customers don't have to wait too long. Moreover, Youshear also cancels the shampooing link and replaces it with "hair suction", so it can be done in 10 minutes for the first trim, which greatly saves time and costs.
3.No card, no sales: this is the most attractive part of Youscissors! This alone can beat other hair salons, and now many barbershops will sell you a bunch of things or chat with you as soon as you enter, and the experience is particularly poor. And the main focus of Youshear is an immersive haircut, so it is very popular with young people.
4.**Affordable: In addition to being fast, you are also very close to the people, with a head of 20 yuan, which is why many middle-aged uncles will also flock to it.
We all know that in addition to making money, card application also has an important role, which is to increase customer stickiness. So how to retain customers after this set of excellent scissors?
1.Customers who are here will have their own hairstyle files, which store each cut hairstyle, which is convenient for reference next time, and in other places, this kind of service is generally the rights and interests of high-spending members!
2.Youjian has set up an online mini-program, he will regularly remind you that you are getting a haircut, and will also recommend suitable stores nearby and the barber's busyness, which is a preconceived trick that directly locks in 6 million customers.
3.In order to improve the haircutting skills of the barbers, the headquarters will regularly invite well-known barbers to do technical training.
After the initial store model was confirmed, the next step was expansion. What if, like a traditional brick-and-mortar store, the boss gives money to open one by one, it will lead to heavier and heavier assets, a cash flow crisis, and a particularly slow expansion rate? So Xiong Guoping adopted the way of joining to attract investment!
Franchisees to join the excellent cut can be said to be the easiest, you only need to pay 300,000 joining fees, you can directly do the shopkeeper, the rest of the location, clerks, management will be responsible for the headquarters. In this way, it not only ensures the healthy expansion of the brand image, but also ensures the interests of franchisees.
What everyone is most curious about should be how to divide the revenue? You Shear also promises that the franchisee will return to the cost in more than 1 year, and the insufficient excellent cut headquarters will make up! The headquarters provides technical and management support, and the headquarters and the first business are 4:6. You calculate, there are 1,000 excellent cut stores, and a franchisee invests 300,000, which is 300 million! The franchise fee alone went to 30 percent of the revenue!
Seeing this, the bosses should understand that Youshear is actually to use differentiated services to break through, and then use training to optimize business processes, laying a systematic foundation for store fission. Then use the direct tube franchise model to successfully achieve healthy expansion, and then firmly bind users to him through online programs. Xiong Guoping's excellent scissors relied on this business model to be recognized by capital, and expanded rapidly in first-tier cities such as Guangzhou, Shenzhen, and Hangzhou, and even Yongqi and Wenfeng had to lose!