Messi s turmoil Business interests and public sentiment

Mondo Technology Updated on 2024-02-09

Messi's debut at an exhibition match in Tokyo, Japan, sparked the "debut gate" incident in Hong Kong, China, and the anger of fans continued to heat up on social platforms. Whether his sponsors will be affected by this has become the focus of attention. As a well-known athlete, Messi not only performs on the field, but also pays close attention to him by commercial brands. According to the 2023 Global Athlete Income List released by Forbes magazine, Messi is ranked with 1Total revenue of $300 million ranked second, with on-site payroll and off-site commercial revenue accounting for half each. A number of well-known brands such as Pepsi, Budweiser, J&T Express, etc., have chosen Messi as their spokesperson.

However, the reporter found that Messi's major sponsors have chosen to remain silent about the "debut door" incident. Does this mean that their attitude towards this incident is not yet clear? It remains to be seen that the new round of Argentina and Messi's trip to China will also be affected.

As a top footballer, Messi not only has a dazzling performance on the field, but also has become the preferred spokesperson for many commercial brands. He has the second highest global income, half of which comes from various business collaborations. Many brands have used him as an image spokesperson, and they have also brought a lot of benefits to themselves. Business Partnership Spokesperson

Public sentiment. However, Messi's appearance in the Japanese exhibition match has caused a lot of controversy in Hong Kong, China. Angry fans began to take to social media platforms to express their displeasure with his sponsors. Will this incident have a negative impact on Messi's business cooperation? It's hard to know. Public sentiment on social platforms negatively

**10,000 Fans Incentive Program Sponsor Attitude.

At the same time, Messi's major sponsors have chosen to remain silent about this incident. Does this silence mean that they are on the fence about the incident? Or are they actively looking for ways to respond? Sponsors wait-and-see attitude crisis PR

Epilogue. The event was a test for Messi personally and for his sponsors. The balance between business interests and public sentiment needs to be approached with caution. Whether the new round of Argentina and Messi's trip to China will be affected will also become the focus of everyone's attention. Business interests, public sentiment, brand image.

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