I thought that 2023 would be the most "volume" year in China's auto market, but in fact, when the "first battle" of the auto market in 2024 started, we found that the "volume" in 2023 may only be a knockout, or even a knockout game.
Of course, this kind of "volume" in the car market is what we like to see, after all, as ordinary people, it has not been easy for us in the past two years, and we naturally hope to buy a better car with less cost. Moreover, just right, the main battlefield of this "** war" in 2024 is still the field of family cars that can be called just needed.
Getting back to the point, what is the "family car war" at the beginning of 2024? If I had to describe it in three words, I would say, "Kill crazy". Specifically:
It is understood that the car company that set off the prelude to this "family car war" is BYD, which has been in the limelight in recent years, and the specific model is the one that has attracted the attention of family car consumersBYD Qin Plus DM-i Honor Edition and Destroyer 05 DM-i Honor Edition；Both cars are plug-in hybrids that can be petrol or electric, although the NEDC has an all-electric range of only 55km, and it is only 15L plug-in hybrids, but they are only 7980,000, similar to the previous small car, but also has a wheelbase of more than 2.7 meters and 6 airbags and other rich configurations. Therefore, this quality-price ratio, just ask everyone if they are excited? Moreover, this is only the manufacturer's guide price, and there may be other surprises at the dealer in a few months.
It is worth mentioning that 7980,000BYD Qin Plus DM-i Honor Edition and Destroyer 05 DM-i Honor EditionNot only can it be called "the first shot of the 2024 Chinese auto market family car war", but also officially opened the era of "electricity is cheaper than oil" in the automobile market. In addition, we used to say that today's cars are very likely to become fast-moving consumer goods like mobile phones in the future, but if the manufacturing cost of electric cars falls again and a reasonable deduction policy for old cars is introduced, then this vision is really expected to become a reality.
What's more, the launch of BYD's two Glory Edition models can only be regarded as a good start in this "car market ** war" in 2024, and at the same time, a number of popular car companies also immediately followed up and announced a downward adjustment, such as:
1. The official price reduction of all models of Nezha X, Nezha Aya, and Nezha S。Among them, Nezha X dropped by 22,000 yuan, and the price was 9From 980,000 yuan; Nezha Aya dropped by 8,000 yuan, and the starting price was as low as 6From 580,000 yuan. And 6580,000 yuan can get a pure electric vehicle with a range of more than 300km and enough space for travel, which will not be inferior to the BYD Glory Edition model, right?
2. SAIC-GM-Wuling Motors announced that Wuling Starlight officially released the 150 advanced version of the glory price of 9980,000 yuan, the original price of the model is 10580,000 yuan。To be honest, just looking at **, many people may think that the quality-price ratio of Wuling Starlight 150 Advanced Edition is not high, and the sincerity is not as good as BYD's two Glory Edition models. However, the CLTC pure electric range of the Wuling Starlight 150 advanced version is 150km, and it is also a medium-sized car, on the whole, compared with the current BYD Qin PLUS DM-i, it is "half a catty and eight taels", and the "eight taels" here are Wuling Starlight 150 advanced version!
3. Changan Qiyuan announced that Changan Qiyuan Q05 and A05 two models, ** are both 7From 390,000 yuan。Obviously, Changan Qiyuan is going to compete with BYD's two glory models, and at the same time it is more cost-effective, it also provides everyone with an SUV choice in the 70,000-level plug-in hybrid market, which was placed in the past few years, do you dare to think?
Beijing Hyundai announced that its A-class sedan Elantra model has officially reduced its price, with a minimum price of 7From 580,000 yuan. 。I have to say that although the 100,000 yuan Hyundai Elantra is handsome, stable in quality, low in fuel consumption, and has a good reputation, it is still two or three points inferior in terms of quality and price compared with Geely, Changan and other cars at the same price. Fortunately, the starting price is only 7Starting from 580,000, it should also be able to gain the favor of many young people, right? After all, its fuel consumption + appearance is currently at the same price, I can't find a replacement, what about you?
Write at the end
There is no doubt that 2024 is destined to be a cruel year for car companies. But if you don't experience wind and rain, how can you see a rainbow? What's more, survival of the fittest is to conform to nature and the market? Of course, I also hope that car companies can realize that what our consumers need is not only cheap **, but also superb quality. Therefore, I hope that car companies will not deviate and narrow the road; In this way, we will finally usher in a win-win situation for car companies and consumers.