Who has BBA's pure electric cars been sold to?
During the Spring Festival, I returned to Chongqing from Qingdao via Wuhan, a journey of nearly 3,000 kilometers, and recognized the cars on the road.
To tell the truth, those who drive and return to their hometowns, not to mention BBA, even the proportion of green cars is not large.
No, doesn't it mean that the penetration rate of new energy is already one-third? Even the charging station in the service area does not need to queue, so the charging during the Spring Festival is not on the hot search.
So I borrowed the EQS SUV and thought about it: Where are your teammates?
I first drove the EQS SUV to Sanxingdui, Emeishan for a ride, three days, more than 500 kilometers spent less than a box of electricity, I feel that this is to drive a luxury pure electric out, relatively far travel, if far and then the limit, this kind of people can not have a fuel SUV or MPV at home.
Therefore, it stands to reason that people who buy million-level pure electric vehicles are not very anxious about charging, as long as the battery is larger, that is, the level of luxury pure electric is really not charged by volume.
So what should luxury pure electric be rolled up? My personal judgment should be a gesture.
Not only us, but when we stayed in Germany for 3 months last year, and talked about pure electric models with some German brothers, we got the same answer: buying a Mercedes-Benz is to save face.
So what you see on the streets of Germany is the same, many C-class, GLC or C Coupe are some beautiful female car owners, from the temperament point of view, it is not bad for money, E-class, S-class are more of some bosses' cars, GLE, GLS and big G are enjoying the rich at a glance, and EQS or EQS SUV looks like the group of people with great taste among the rich.
The reason is determined by the use scenario,Now I have to admit that the speed of China's consumption concept,Definitely surpasses Germany,But back to the use of the product itself,Each car has its own essential mission,It's like you take a super car to go on a road trip,It's not as comfortable as a refrigerator color TV sofa。
So the EQS SUV will make people very clear about the selling point of face after a long time, think about it, spend a million, isn't it just to treat yourself and be kind to yourself? Why do you want to roll this or that?
However, when selling luxury pure electric vehicles, my advice to everyone is that in addition to the brand premium and face, what you should seriously think about before buying is the sense of communication between this car and you, especially in this era of marketing without distinguishing between high and low, you need to recognize the essence.
For example, the advertisements of EQS SUV are very beautiful and elegant, but in fact, the moment this car is on the car, what you smell is the smell of currency, whether it is a stitch or an atmosphere halo, it is difficult to find flaws, the official said that this is the standard of Mercedes-Benz, in other words, even if this car does not price you, you can feel a ** not far from ten.
There is also the driving texture, the direction of this car and GLS is basically the same, and the suspension is not set off by the body, but by the soul of driving.
Therefore, another question is, what is the difference between this million-level pure electric and new energy with soaring sales?
Recently, I have seen a lot of jokes, saying that new energy can drive the rhythm of consumption, because the car replacement time is fast, the depreciation rate is fast, which seems to be reasonable, it is difficult to refute, everything follows the market law of electronic products.
But if it rises to the category of luxury, is it still the same? For example, the person who buys the Shining, will calculate its 5-year retention rate?
I only believe that when there is something whose emotional properties transcend the value itself, the mind that owns it changes when it is possessed. For example, if you find a tiger head run with very few kilometers and the original original paint, how much is it?
The answer may be that whether it is a petrol car or an electric car, there is an equivalent value form, especially this brand that has been around for more than 100 years, and the value of pure electric vehicles, I think it will often give more.
On the way home is the New Year