The VI (Visual Identity) design in graphic design includes the following:
Logo designThe logo is the core visual element of the brand, and the logo in the VI design should be concise, unique, and easily recognizable, and can represent the core concept and image of the brand.
TypographyStandard fonts for brand use, including main title fonts and body fonts, are specified in the design to ensure consistency across a variety of design materials.
Color palette:vi design determines the standard color of the brand, including primary and secondary colors, to ensure the consistency and recognition of the brand across different mediums.
Standard layout:vi design will dictate the brand's typography style in various design materials, including the typography, spacing, proportion, etc. of text and images to ensure visual unity.
graphic elementsThere may be specific graphic elements or patterns included in the design to enrich the brand image and design style.
Application guidelinesThe design will also include a set of application specifications that guide the proper use of the brand's visual elements in different media and occasions to ensure consistency and stability of the brand image.
To sum up, VI design is a comprehensive design system that helps brands establish a unique image and enhance brand recognition and recognition through unified visual elements and specifications.