Tequ, also known as pure grain koji, is an important type of koji in traditional Chinese winemaking, and its brewing needs to meet certain conditions, including the age of the cellar, the raw materials for winemaking, climate, water quality and other factors. Among them, the cellar pool is one of the most important factors. Not all cellars can brew special qu, in the current liquor market, Wuliangye Co., Ltd.'s Wuliang special qu can be regarded as the "leader" in the industry, why can it become a leader?
First of all, the history of the cellar determines the quality of Wuliang Tequ. The cellar used for the brewing of Tequ liquor must be more than 30 years old, because the old cellar contains more types and quantities of microorganisms, which can provide a better fermentation environment and conditions for winemaking. At the same time, the brewing of Tequ liquor also requires the use of Daqu, bran and water as the main ingredients, and undergoes high-temperature accumulation, high-temperature fermentation, high-temperature distillation, aging and other processes to produce Tequ liquor with unique taste and flavor. Therefore, not all cellars can produce Tekoji liquor, and only old pits that meet certain conditions can produce high-quality Tekoji liquor. Wuliang Tequ uses the old cellar pond that has been used by Wuliangye Co., Ltd. for hundreds of years, and the Wuliang Tequ brewed has a richer taste and a fuller fragrance.
Secondly, the quantity and quality of wine picking are better. In the distillation process of liquor, the best quality in the middle is the special song, which is suitable for the shade. Wuliang Tequ inherits the Wuliang technology, and picks high-quality liquor in the process of wine production, with excellent quality. In 2013, it won the first place in the China Baijiu Body Design Award, and in 2018, it won the first place in the blind evaluation of the price of 200-300 yuan at the annual meeting of the China Baijiu National Review.
In recent years, Wuliang Tequ has gained insight into market demand, and has upgraded the brand in terms of packaging, wine body, anti-counterfeiting, etc., focusing on "better Tequ" to consumers. During this year's Spring Festival, Wuliangye Aromatic Liquor Company became a new partner of CCTV News, continuing the IP of "New Year's Flavor Strong" and carrying out a series of Spring Festival marketing. As one of the company's four strategic products, Wuliang Tequ has joined hands with CCTV celebrity Chen Weihong to prepare a "triple gift" to give back to users and reach more consumers with "New Year's flavor".
As a cutting-edge Tequ brand, Wuliang Tequ continues to brew Tequ that is more in line with modern consumers, with a delicate and clean taste, harmonious and beautiful aroma, and constantly interprets the thick and balanced "Tequ of the New Era" in the new era.
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